Professional Logo Design Process – 10 Steps for Branding Clients
This in-depth article showcases our Logo Design Process for Graphic Design and Branding projects with clients, in a step-by-step guide.
Although every project is different regarding scope, style and industry, the logo design process itself tends to remain fairly consistent.
In the simplest terms, it comes down to understanding the client’s needs through questions and research, creating and developing the concepts, finally discussing and expanding the design into all the forms the client may need to get up and running.
If you want to jump to any of the specific logo design process stages to learn more, use the navigation links above in the table of contents.
1.0 – Construct the Creative Design Brief
The first step in any professional logo design process is to build a creative design brief.
To understand the client and their needs, we must ask questions and develop a clear understanding of their business, their industry and the issues they have been having.
This initial phase of the graphic design process stages can be completed however the client is most comfortable – be it over the phone, in person, using an online design questionnaire or simply via email.
Ultimately, the purpose of the design brief is to help the designer understand the project, so the more they know, the better they can communicate through the initial design concepts.
2.0 – Research & Discovery Phase
Once the answers to the questionnaire are complete, we will go through and build up a solid base to work from moving forward.
Further questions may arise, which can be discussed so we best can understand the project before getting started.
3.0 – Logo Sketches & Brainstorming
Every great logo design process starts with a sketch.
Be it a doodle on a napkin, or a carefully crafted pen crafted illustration – every project starts with on paper.
Often sketching or doodling client’s with a rough brainstorming session, usually visual in nature.
4.0 – Conceptualisation
Although conceptualisation can be defined as ’the forming of a concept’, at this point in the logo design process for clients, it is more a case of refining an idea further, by way of getting onto a computer.
The ‘idea’ is given a new viewpoint, when it can be viewed on a screen, allowing for us to observe any immediate concerns that may have been overlooked in the sketch.
5.0 – Refinement & Client Presentation
At this juncture, the strongest logo concepts will be collated into a client presentation document.
We will show how the logo looks on various background colours, at different scales and alongside some logo mockups, such as a rendering of the design on a uniform or vehicle wraps.
This helps the client visualise their logo in a ‘real world’ setting, rather than just central on a page.
6.0 – Feedback & Consultation
We advise clients to at least spend a few days, to a week, with the initial concepts, although first impressions are always worth noting.
Print them out, stick them around the house or office and let the eye be drawn to them randomly, and naturally, as any real-life viewer may do when encountering the Brand.
Get feedback from trusted friends and family, including any current employees who of course will understand the Brand through their involvement.
Even if there are mixed opinions, all are valid and provide direction that allows us to improve anything that may be needed.
After that, a meeting can be arranged, or feedback can be provided via email to move forwards.
Occasionally, we will have more questions at this stage to further extract detailed feedback from the client.
7.0 – Concept Developments
Based on the feedback and discussion with the client, we will look into developing and tweaking a chosen concept.
This may be minor changes to the colour scheme, looking at different layouts, or presenting some alternative typefaces for consideration.
In almost every case, one concept will be perfect for the client, but on occasion, we have had to go down two chosen routes where a client simply cannot decide.
Usually, at this point, only one or two development cycles are needed, as it comes down to a colour or style element.
8.0 – Completed Graphic Design Presentation
Similar to the initial concepts presentation, this stage involves a more focused approach, where one concept has been fully fleshed out.
Further mockups, and realised stationery or business cards could be presented as the next logical step.
9.0 – Expansion of Brand Collateral
Once the final logo design has been signed off, providing that is not the end of the project based on the client’s needs.
10.0 – Final Files, Delivery & Support
Everything is created in Adobe Illustrator, in vector form and can be exported to any format required.