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What is Marketing & Brand Strategy?
 
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Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
Views: 307090 Jared Foster
IDENTITY DESIGN: BRANDING
 
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What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
Views: 471754 The Futur
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 584192 TED Archive
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1485550 Brian Tracy
Examples of Brand Archetypes in Film
 
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Brand Narrative takes a closer look at some example archetypal characters found in Hollywood and their relevance to how brands represent themselves & tell their brand's story - with character, of course.
Views: 10986 BrandNarrative
Top 30 Clever Marketing Ideas
 
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This is a list of the cleverest and most creative guerilla marketing like our facebook page for more fun: https://www.facebook.com/fails.planet/ Beach Bum - Happy Rock by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100347 Artist: http://incompetech.com/
Views: 1600471 Scoop
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 107531 Brian G Johnson TV
Brand architecture: Phases of Strategic Brand Development
 
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CLICK HERE TO SEE MORE FROM THIS EXPERT: www.docstoc.com/docs/101650594
Views: 24917 docstocTV
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1383337 Evan Carmichael
Brand building - How to build a brand
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Emil: "Hey Evan! I have a question I believe many entrepreneurs have struggled with. I own a small business with potential to become medium/big. But the barrier to entry is low and I am afraid that others/large companies will copy what I am doing. How do I prevent that? (By the way, I am selling a food product and it cannot be patented). Thanks!" Help us caption & translate this video! http://amara.org/v/FWmj/
Views: 88428 Evan Carmichael
Use everyday marcom to build a strong brand image
 
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A short video that describes through principles and examples how a company's day-to-day marketing communications can be used to strengthen its brand image This is developed by Richard Moore Associates. For further information please visit: http://rmoorea.com http://branddance.vn
Views: 538 Richard Moore Assc.
What is Integrated Marketing?
 
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To learn more about integrated marketing for SMEs please get in touch: http://tribuscreative.com In this video we offer a short introduction to the principle of integrated marketing. By implementing a considered strategy and cost-effective marketing mix, small to medium sized businesses can reach new markets, win customers, make more sales, and build brand equity. Transcript [VO]: You want your business to grow -- you want to win more customers and make more sales. But how do you do that when budgets are tight, and your time is limited? Some of your competitors have plenty of cash to throw around and make a noise. They can run expensive TV ads, or buy full-page spreads in the national newspapers to build their brands. So how can you -- the smaller business owner -- compete? The answer lies in integrated marketing. Meet Tom. He owns Tom's Tours -- an independent travel company. Tom creates one-of-a-kind travel packages for his customers. He's not competing directly with the big holiday companies, but in the past he has struggled to get his voice heard. He used Facebook and Twitter when he had the time, and every now and then took out adverts in newspapers and magazines. The problem was his marketing was irregular, and his messaging inconsistent. His brand didn't build up any momentum. Then he adopted Integrated Marketing. For a fixed monthly budget, Tom's Tours now publishes a weekly blog post with travel ideas and tips. The posts are then promoted through social media and a monthly email newsletter. The newsletter also features content from the Tom's Tours YouTube channel, where customers are encouraged to upload videos from their holidays. In the peak holiday booking periods, the company runs print, online and radio ads, and in the quieter months, special offers and promotions. And once or twice a year he publishes a survey and report that gets him free media coverage in newspapers and magazines. Now, a potential customer experiences a consistent message across a multitude of marketing channels. And because each element of marketing is no longer working in isolation, they serve to amplify each other. Tom's voice is now being heard. But it doesn't stop there because that voice begins to resonate with other people. They become fans on Facebook, followers on Twitter, subscribers on YouTube, commenters in forums and on blog posts. They're no longer just customers, they're advocates and ambassadors. In fact, they act like a tribe, echoing Tom's message to a wider audience. The result? Tom's Tours wins more customers, and makes more sales. So, if you want your business to grow, try integrated marketing. You'll be amazed at how effectively it will build your brand.
Views: 123911 Tribus
Good and Bad Examples of the Elements and Principles of Design Project
 
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Good and Bad Examples of the Elements and Principles of Design Project
Steve Jobs talks about Core Values at D8 2010
 
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KARA SWISHER: What do you imagine the next ten of your life will be about? STEVE JOBS: Um. You know. This is probably a bad example, but I'm going to use it. When this whole thing with Gizmodo happened. I got a lot of advice from people that said, you gotta just let it slide. You can't, uh, you shouldn't go after a journalist because they bought stolen property, and they tried to extort you. You should let it slide. Apple's a big company now, you don't want the PR. You should let it slide. And I thought deeply about this, and I ended up concluding that the worst thing that could possibly happen as we get big, and we get a little more influence in the world is if we change our core values and start letting it slide. I can't do that. I'd rather quit. You know, you go back five years ago, what would we have done if something like this happened. You go back ten years ago. Uh, what would you do if, uh, what would you do — no I won't go into that — we have the same values now as we had then. We're certainly a little more experienced, we're certainly more beat up, uh, but the core values are the same. And we come into work wanting to do the same thing today as we did five or ten years ago which is build the best products for people. You know there's nothing that makes my day more than getting an email from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going. And it's what kept me going five years ago. It's what kept me going ten years ago when the doors were almost closed, and it's what'll keep me going five years from now, whatever happens.
Views: 116630 stevenote
Examples of strike branding (scarification)
 
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Examples of strike branding (scarification) byblair
Views: 21294 brandingbyblair
Branding Principles
 
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Hey, Hope you enjoy the video Are You Looking to brand yourself or your business? Be sure to take advantage of our FREE Branding Training Course, by clicking on the available icon at the end of the video. If you want to enter into the realm of personal branding, then you need to be prepared. There are some key things that you should be doing to get your personal brand seen, recognised and remembered. This will help you! The Personal Branding Mindset  Understand the importance of having the right Personal Branding mindset  Understand the “Think like a leader” Philosophy  Understand the Principals of Attraction Marketing  Understand the “Rockstar Mentality” Identifying Your Personal Brand  Your Primary goal is the creation of fans  Test the pen example with someone you know (Page 1)  Have a clear picture of what you want people to remember you for  Write down all of your strengths and weaknesses  Write down the strengths and weaknesses of all of your competitors  Draw up comparisons on the tables provided Your Strengths Your Weaknesses Ask yourself, and answer honestly, these questions for your personal brand topic:- Questions Yes No Can you solve problems, add solutions and value in their lives?   Does this Niche have a saturation point? Is it large enough for you to expand?   Can you see yourself waking up every morning excited to get started in your chosen field?   Are you proud to describe your work to others?   Can you be a success in your chosen Niche?   Will your fans be as excited as you are on this subject?   Your Personal Brand Summary Your Personal Brand Who Are “You” Why Buy from you  Can describe your brand in Less than 20 words  Your Brand is Clearly defined, with specifics Communicating Your Brand Your Personality and Mannerism  Make connection with a conversational manner  Deliver info with a captivating tone Questions Yes No Film a video for your brand, watch it yourself. Did you enjoy it and does it make you want to click through?   Write content for your viewers, read it out aloud to yourself. Does it make you listen intently?   Your Brands Appearance Your colour shades / personality Soft or hard appearance? Light or Bold fonts used?  Sketch a portrait of your brand on a blank piece of paper. Your Brand Hook Do you have a story to tell? What gets your fans interested or excited?  Collect testimonials. Incorporate them onto your website/blog/social profiles.  Keep updating and adding content to stay visible and connected Broadcast Your Personal Brand to the World Whats your best Brand Asset?  Get yourself an auto-responder service preferably with Aweber or GetResponse  Set up your personal branding list campaign and follow up message string.  Send Traffic to your lead capture page or blog.  Build a healthy relationship with your subscribers.  Monetize your list Questions Yes No Do you understand the reason for creating multiple followup messages.   Do you feel you can give lots of value via this medium? And how it can build long term relationships.   Personal Brand, Personal Branding, Personal Marketing, Personal Branding examples, Personal Branding Statement, what is branding, personal branding blog, personal branding tips, branding personal pdf, online branding, personal branding blog, personal branding facebook.
Views: 39 Brett Jackson
What makes a truly great logo
 
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Here's how a simple mark ends up meaning something big as a great logo. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain. For more from Michael Bierut on graphic design, check out his book "How to use graphic design to sell things, explain things, make things look better, make people laugh, cry, and (every once in a while) change the world": http://www.amazon.com/How-Michael-Bierut/dp/0062413902 Subscribe to our channel! http://goo.gl/0bsAjO About once a month, there's a new logo to fight about on the internet. The biggest one in recent memory was the highly controversial Hillary Clinton logo, which did not escape scrutiny from Vox.com either. But as a designer/filmmaker, something about these repeated discussions struck me as missing the point on what makes logos tick. It often has little to do with the subjective musings. So I called up Michael Bierut, the designer of that Hillary Clinton logo and countless others. He sat down with me and helped explain the elements of a great logo in the video above. Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app. Check out our full video catalog: http://goo.gl/IZONyE Follow Vox on Twitter: http://goo.gl/XFrZ5H Or on Facebook: http://goo.gl/U2g06o
Views: 2704837 Vox
Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 226467 tutor2u
Beginning Graphic Design: Layout & Composition
 
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In this video, you’ll learn the basics of layout and composition in graphic design. Visit https://www.gcflearnfree.org/beginning-graphic-design/layout-and-composition/1/ for our text-based lesson. This video includes information on the five basic principles of layout and composition, which include: • Proximity • White space • Alignment • Contrast • Repetition We hope you enjoy!
Views: 759658 GCFLearnFree.org
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 240589 ThoughtCatalyst
How To Design Brand Identity Stylescapes
 
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Top 3 things to know when designing a stylescape. What is a style scape and how can you apply it your web or identity design? What's the difference between a mood board and a stylescape anyways? We discuss how to effectively design stylescapes for your next project and reduce the time exploring designs and dealing with client revisions. Annotations -- 02:25 What is a Stylescape? 03:02 Involve your clients into the step by step design process 07:15 Case Study: Chicken Bistro 09:54 Step 1: Curate content based on three main brand attributes 14:05 When curating brand elements, choose similar brand attribute words that are visual. 15:17 How far should you vary your Stylescapes? 20:20 Step 2: Tell a design story - Stylescape framework template 22:56 Step 3: Make it artful and dynamic 24:50 Filling in the Stylescape (colors, typography, imagery) 33:00 Q: What's your process for hiring a designer to make a Stylescape? Links Discussed in This Episode: Adobe Kuler: https://color.adobe.com/create/color-... Pinterest: http://www.pinterest.com/josecaballer... Behance: https://www.behance.net/ Typography Served: http://www.typographyserved.com/ Best Web Designs: http://www.thebestdesigns.com/ Shutter Stock: http://www.shutterstock.com/?gclid=CL... Fontspring.com: http://www.fontspring.com/ HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Mastermind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Connect with us online: http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
Views: 181915 The Futur
Philip Kotler: Marketing
 
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America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide. Help us caption & translate this video! https://amara.org/v/C9F6/
Apple - Perspective
 
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Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3187403 Apple
BRAND STORY EXAMPLES of Apple, Google, Microsoft, Coca-Cola & Amazon | Ep 40
 
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BRAND STORY EXAMPLES of 5 Of The Biggest Brands in The World | Ep 40 As a solopreneur, I often look to big global brands for inspiration on brand storytelling to find the best brand stories and interesting brand stories. These brand storytelling examples in this brand story video will teach you how to tell your brand story on social media as well as explain how to tell your brand story. This brand story case study will help you with your content strategy 2018 as well as writing a brand narrative for your business. I will be sharing the apple brand story as well as storytelling examples for business from Google, Microsoft, Coca-Cola and Amazon. DOWNLOAD NOW: The Brand Storytelling Guide: https://www.kateemiley.com/freebies/brand-storytelling-guide/ Watch Next: 5 Examples of Brand Storytelling: https://youtu.be/9vrzXmKaSNA For more on my consulting services visit https://www.kateemiley.com/ Say hi on social Instagram: https://www.instagram.com/kateemiley/ Facebook: https://www.facebook.com/kateemiley/ Linkedin: https://www.linkedin.com/in/kate-emiley-campbell-9a341933/ Music by Joakim Karud http://soundcloud.com/joakimkarud #kateemiley #brandstory #branding
Views: 45 Kate Emiley
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
The 4 Ps of The Marketing Mix Simplified
 
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Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video. From the Design & Marketing curriculum by Paxton/Patterson Learning Systems. Learn more at http://www.paxtonpatterson.com/actionlabs-overview.aspx ©2017 Paxton/Patterson Animation: Peter Deuschle Voice-over: Peter Deuschle
Views: 93466 Paxton/Patterson
How to Identify Target Market | Target Market Examples
 
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How to Identify Target Market | Target Market Examples https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-how-to-identify-target-market If you've been asking yourself, "Who is my target market?" I want to give you some tips in this video that will help you with selecting a target market. Taking the time to identify your target market should really be the first step in your over all attraction marketing strategy. How can you know what will attract your target audience until you know who your target audience is? The target market examples that I give you in this video will really help you with your own target market strategy in figuring out how to identify your target market for your own business. So if you've been looking for some target audience examples in order to develop a market plan for your business. Enjoy this video where I show you exactly how to identify target market for your business https://www.youtube.com/watch?v=hE5z7essD7E
Views: 47059 Tyson Zahner
Beginning Graphic Design: Branding & Identity
 
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In this video, you’ll learn the basics of using branding and identity in graphic design. Visit https://www.gcflearnfree.org/beginning-graphic-design/branding-and-identity/1/ for our text-based lesson. This video includes information on: • Visual identity • Logos • Color • Typography • Images We hope you enjoy!
Views: 171308 GCFLearnFree.org
Psycho Sensory Branding
 
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Brand-building expert and agency CEO Frank Schab, Ph.D., explores principles of behavioral psychology in branding. Since 90% or more of brand decision-making occurs in the unconscious, marketers and branding professionals need to understand the psychology that determines human behavior. It’s not enough to listen to what customers tell us because ego, social conformity, professional training, a desire to please and other factors often influence verbal feedback. We need to dive deeper into the unconscious to determine the real motivations behind what consumers choose to purchase, share, like and follow. Organizations that understand the psychology that motivates human behavior and combine these insights with progressive brand-building tools stand to build stronger brands. Six Degrees – a psycho-sensory brand-building agency in Scottsdale, AZ – applies psychology-based tools and techniques plus sensory branding methods to build strong, meaningful brands of tomorrow. Six Degrees Website – http://six-degrees.com Frank Schab, Ph.D., on Twitter – http://twitter.com/Psycho_Sensory
Views: 572 Six Degrees
Design Systems, Pattern Libraries & Style Guides... Oh My!
 
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Style Guides, Pattern Libraries, and Design systems are all anyone is talking about lately, and for good reason. They all share a similar goal of creating a more consistent design process that increases productivity and also effectiveness. Some people don’t know the difference, so let's break them all down. Remember to Subscribe https://goo.gl/6vCw64 /// Design system The comprehensive set of values, semantics, syntax, and context that form the foundation of a shared design language /// Style guide The physical or digital document that represents the styles, patterns, practices, and principles of a company/brand and teaches how to use it /// Pattern library An organized set of related, reusable components, often containing code examples, design guidelines, and use cases ////////////////// Style Guides Foursquare Style Guide https://playfoursquare.s3.amazonaws.com/press/foursquare-brandguide.pdf Animal PLanet Styles Guide https://logoblink.com/wp-content/uploads/2009/01/animal_planet1.pdf Barnes & Noble http://portacreativeserver.com/vault/manualescorporativos/BRANDBOOK%20BARNES%20&%20NOBLE.pdf ////////////////// Pattern Libraries Pattern Library https://natashahockey.github.io/pattern-library/ MailChimp Pattern Library http://ux.mailchimp.com/patterns Bootstrap http://getbootstrap.com/2.3.2/ ////////////////// Design Systems Shopify Polaris https://polaris.shopify.com/ Lightning Design System https://www.lightningdesignsystem.com Carbon Design System http://carbondesignsystem.com/ ////////////////// Helpful Links Atomic Design | Atomic Design by Brad Frost http://atomicdesign.bradfrost.com/table-of-contents/ Website Style Guide Resources http://styleguides.io/ Building a Visual Language – Airbnb Design https://airbnb.design/building-a-visual-language/ ------------------------------------------------------------------------------------ ////////// Sign up for my Monthly Newsletter http://jesseshowalter.com/newsletter ////////// Website http://www.jesseshowalter.com - ////////// Subscribe: https://goo.gl/6vCw64 - If you want to support the content I make and buy me a cup of coffee https://www.buymeacoffee.com/jesseshowalter ////////// Social Twitter: http://twitter.com/iamjesseshow Anchor: https://anchor.fm/iamjesseshow Instagram: https://www.instagram.com/iamjesseshow Medium: https://medium.com/@iamjesseshow - ////////// Equiptment https://www.amazon.com/shop/jesseshowaltertv
Views: 3947 Jesse Showalter
Examples of Hyfricater branding (scarification)
 
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Examples of Hyfricater branding (scarification) byblair
Views: 3116 brandingbyblair
Go-to-market strategy examples
 
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We’ll give you three examples to best build a go-to-market strategy that will help you make money and drive long-term growth. Get a free trial of our new sales and marketing planning software at: http://register.funnelplan.com/ -------------- The right strategy doesn't depend on your product, but your buyers. Let's take a look at the companies, their buyers, and their strategy. At the end I'll give you a model for working this out for yourself. Desktop Computers For my first example, let's take a company that wants to own the desktop computing market. Firstly, come up with something that's truly amazing and different, clever, unique. Take that to as broad a market as you possibly can, and this is what the company I'm about to talk about did. Take it to as broad a market as you possibly can. Find out from that early market experience what group of buyers are likely to be a good market for you to focus on in the future. Start very broadly, selling very widely. Find the pattern and then find a niche that you think might be worth dominating, and then completely change the strategy and focus just on that. Leader in an enterprise software category For my second go to market strategy example, I'm going to pick an established player in an established market. Very different story. This established player in an established market had done such a good job of riding the enterprise applications market, that they were near dominant in that space. That's good news, but it's also bad news. The bad news is that pretty much all of the market, the enterprise market, had already bought either from this company, or from one of their competitors. Whilst they enjoyed the lion's share of the market, the market was pretty much drying up. Everybody had bought a product like this from either them or from their competitor. Challenger in enterprise software For my third go to market strategy example, again I'll stick to a mature market, but this time the company's not the gorilla. In fact, they're probably fourth on a good day. Maybe less, maybe fifth or sixth in the market. It's a big market, and they've done well, they've profited, and they've used those profits to continue to invest in sales and marketing as well as R&D. The problem is that as the market started to decline, their fortunes declined. They'll continue to invest, but they're investing in order to grow their share in a market that was pretty much consolidating. Now we're losing money hand over fist. What's the right strategy then? Read the full version here: https://align.me/b2b-marketing-blog/go-to-market-strategy-examples/ Get more B2B sales and marketing insights at: https://align.me/b2b-marketing-blog Find out more about what align.me does here: https://align.me/
Views: 28346 align.me
Business Ethics: Corporate Social Responsibility
 
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Visit Study.com for thousands more videos like this one. You'll get full access to our interactive quizzes and transcripts and can find out how to use our videos to earn real college credit. YouTube hosts only the first few lessons in each course. The rest are at Study.com. Take the next step in your educational future and graduate with less debt and in less time.
Views: 338431 Study.com
Developing Your Brand's Origin Story #BrandingTuesdays
 
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For more branding tips, don't forget to SUBSCRIBE! In this video: - Why origin stories are the backbone of your content marketing strategy - 3 steps to developing your brand story - Examples of powerful origin stories ---------- Brands mentioned: - Starbucks - McDonalds - The Legendary Hatfield & Mccoy - The New Belgium Brewing Company If you think I’m kinda cute, love my hair or just want to hear more from me, there you go: Business info & blog: www.desdobreva.com Facebook: https://www.facebook.com/desdobreva Periscope: https://www.periscope.tv/desdobreva Instagram: https://www.instagram.com/desdobreva/ Twitter: http://twitter.com/desdobreva Pinterest: https://twitter.com/desdobreva LinkedIn: https://dk.linkedin.com/in/desdobreva Bonus points if you think I'm funny. Tip/shameless promotion: I have a live stream show on Facebook and Periscope! Come join #OperationBadass
Views: 200 Desislava Dobreva
The top 7 things NOT to do when starting a business
 
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* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Emil: "Hey Evan! I have been watching your videos for a while now. Hope you enjoyed your trip to Asia! I am enthusiastic about entrepreneur videos. I have searched on Youtube and Google and I always get videos/articles about what to do. I believe knowing what NOT to do is equally important. Usually, all I get is generic tips such as "dont grow too fast" but there are no concrete case studies. But when it comes to successful stories, there are specific examples we can learn from. I was thinking if maybe you can have videos/articles analysing and explaining how some real businesses failed, especially start ups. It would be great if you can use your influence to encourage entrepreneurs who have failed to share their stories with you. That way, the mistake will only be made by once because we all will have learnt from it Hopefully you'll consider my suggestion" ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/ SCHEDULE * Mon - 1 Minute Mondays: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM2HwduoMCpvZRhd2qE22Fg- * Tues - Tech Tuesdays: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM3NGvdl33mEwdUdr19zti9s * Thurs - Thankful Thursdays: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM2Scsq-0Er3mA8U3Kqz9fiV * Fri - Famous Fridays: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM30QoA2ygo5RWzfQm8y7ScL * Sun - Famous Failures: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM2aeaKPqI5ILrNcLjbQZDob * Your Questions - Every day! Help us caption & translate this video! http://amara.org/v/FyN4/
Views: 1131972 Evan Carmichael
How To Build a Personal Brand
 
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How To Build a Personal Brand, Find Examples. Decide on Your Message. Get Help Where Needed. Be Consistent, Evolve. SelflearnEn on Youtube: https://www.youtube.com/user/selflearnen
The user centred design process
 
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The user centred design process is a project approach that puts the user of a site at the centre of its design and development. This guarantees that the site will be easy to use and focuses the designer on providing a better experience for real customer needs. There are 4 stages that include many different tools and techniques to help you along the way. With every business solving a problem at it’s core, the main idea of UCD is to achieve a greater understanding of the problem by including the customer in the design process early and empowering you with various research techniques. Using this information you can propose a solution that is simple to use, understand and have the security that any problems with the design are fixed along the way through constant testing. This is an iterative process meaning that once the process is completed a new cycle can begin using the new data to kick start the process again. The first phase of the UCD is the Research & Analysis section, this is where we try to really understand who we are designing for. I would argue that this is the most important piece of the whole design process because there are various activities here that can really help you during the rest of the project. Creating Personas can bring to life your users and help you understand their tasks better. You can really include some detailed descriptions here using any data that you have gathered on your customers. I really like the website YouGov profiles at today.yougov.com/profileslite here you can type in any brand, person or thing and the system compiles a profile from their stored data on over 150,000 accounts to give you a great description of your user. It’s worth a try as the free data is really good. Asking users questions through surveys can gather some useful information. It’s really useful when customers just tell your their expectations. Survey Monkey is my go-to tool for surveys as they have a great feature where you can select certain demographics and the system will send out your survey and get results for your desired number of participants. This comes at a fee but is well worth it if you work in a company and don’t have any current customers to send the survey to. Another important task during the research phase is to perform interviews with colleagues and stakeholders on the project. This really makes sure that you are meeting all the business requirements and everyone really feels like they are part of the design process from the beginning. I found this a great thing to do at the start of the project to integrate myself into the team and make everyone else feel valued. Once we have a deeper insight into the problems our users are facing we can get going on the ideation phase of the project. This is where we can really have some fun and get creative. But before we actually start sketching page designs it’s really important that we take a look holistically at the entire journey that the customer will go on when using our product or service. Most of the time we are designing within a system and it’s essential to have an understanding of how everything fits together. When we understand the machine we can then design the individual parts with greater precision. Stories have defined our world, they have been with us since early human history and can convey a message that touches our soul. To tell our user's story we are going to use a process called customer journey mapping. This is a technique where we illustrate the entire process we are designing for. How you illustrate this is up to you, it could be simple text or it could be a wonderful colour illustration. I found that the bigger the better. When I was working in a global company we had a large industrial printer and I had the customer journey map printed off about 10 foot long and stuck up on the wall of the office. This really is a great way to get the whole team involved, just watch the printing bill!
Views: 9938 Antony Conboy
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 123962 Graeme Newell
Beginning Graphic Design: Typography
 
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In this video, learn more about the basics of working with typography. Visit https://www.gcflearnfree.org/beginning-graphic-design/typography/1/ for our text-based lesson. This video includes information on: • Using and combining various fonts to make graphic elements stand out • Fonts to avoid • Other important terms, like hierarchy, leading, tracking, and kerning We hope you enjoy!
Views: 1000556 GCFLearnFree.org
Creating your personal brand - Anand Pillai
 
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Anand Pillai, Sr EVP and CLO, Reliance on how to create your personal brand, in a totally fun session at the Talent Acquisition Conclave, Gurgaon.
Views: 34697 PeopleMattersOnline
7 Flirting Secrets To Attract Women Like Russell Brand
 
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https://www.JasonCapitalSociety.com/MWWYU/ Click that link above to get my step-by-step system with everything I've learned about attracting the hottest girls and getting an amazing girlfriend. (It just launched and is 50% off when you invest today!). And what a merry motherf*cking time I had watching hours of Russell to break this down for you. He is a world-class flirt but also a deep thinker, yoga-lover and book slut. In other words, he's just like me lol. Next week's breakdown is going to be super different by the way, breaking down some of the marketing secrets of a very successful internet marketer. See you soon stud. -Jason Capital ----- FOR A LIMITED TIME You can get Jason Capital's Business Plan that Helped Jason Grow 5 Different Million-Dollar Businesses In 4 Years: http://bit.ly/JCsMillionDollarBusinessPlan CLICK HERE TO SUBSCRIBE TO JASON'S YOUTUBE CHANNEL NOW: https://www.youtube.com/user/JasonCapitalDating/?sub_confirmation=1 Check out these Top Trending Playlist: 1.) Chasing Capital - https://www.youtube.com/playlist?list=PLeBuyCs7fGa1J2LMTLDtv4R3hw2KTD0sS 2.) Emails On The Beach- https://www.youtube.com/playlist?list=PLeBuyCs7fGa3BN2VL1ZDwjQLrM_OUcYdx 3.) 10 Commandments of Success: https://www.youtube.com/playlist?list=PLeBuyCs7fGa3lmIQo6QoxdAO3L0_dKpvs Jason Capital was recognized as a Top 100 Entrepreneur by President Barack Obama. He is the best-selling author of Higher-Status and affectionately known as "America’s High-Income Expert.” He became a self-made multimillionaire by 24. Today he is the “Success Trainer To Millions”. He is founder and chairman of Capital Research International. For 11 years, he has served as coach and consultant to Fortune 500 executives, professional athletes, US Marines, and A-List Celebrities. He hustles. He swears. He cares. For over 10 years, starting in a cold Detroit basement, Jason Capital has studied the science of achievement and identified the fundamental principles of High-Status Installation. You may have read his international best-selling book Higher-Status, and you may have heard about his packed-house seminars now sold out for months in advance. Jason has achieved worldwide celebrity status by helping people achieve their goals 10X faster, develop magnetic charisma, overcome lifelong fears, attract the partner of their dreams and become financially independent. He currently lives in Newport Coast, CA with his girlfriend and 2 french bulldogs (Kobe Bryant lives right up the street, although Jason has yet to land that endorsement). Today, he's on a mission to help 1,000,000 people earn a High-Income for themselves and their families through his sold-out seminars and best-selling online courses. JOIN US In Newport Beach At The High Status Summit: http://bit.ly/The2019HSSNewport CONNECT WITH JASON ON SOCIAL MEDIA: Instagram: https://instagram.com/jasoncapital/ YouTube: https://youtube.com/user/JasonCapitalDating/ Linkedin: https://linkedin.com/in/jason-capital Facebook: https://facebook.com/thejasoncapital/
Views: 152226 JasonCapital
Berkeley Haas Dean's Speaker Series - David Aaker: "The Power of Brand Personality"
 
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David Aaker, E.T. Grether Professor Emeritus of Marketing and Public Policy, Berkeley-Haas Professor will speak on "The Power of Brand Personality" Aaker will discuss a remarkably useful perspective on your brand—namely brand personality. It can elevate the understanding of customer motivation, self-expressive benefits, and customer attachment to a brand. It can even be the key to communicating functional benefits. Brand personality can be traced to the colorful era of motivation research which provided both theoretical and methodological basis for using the concept.
Views: 1455 Berkeley Haas
Mobile in Context: Design Principles of Flow and Navigation (GDD India '17)
 
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It’s an exciting time for the development of mobile web and app ecosystems. New technologies are advancing the experience that each can provide. Our design and development for mobile has to fit with users’ ways of working. The designs we create have to be intuitive and polished. New technologies can help us, but understanding user needs and creating inherently understandable experiences is fundamental. In this video, Jenny Gove explores some principles around navigation and flow, and looks at how incorporating user research improves mobile design. Check out the ‘All Sessions’ playlist for the rest of the talks that were given at GDD India ’17: https://goo.gl/1N3HsD Subscribe to the Google Developers India channel: https://goo.gl/KhLwu2
2015 Tutorial - Canva Brand Design Kit Tour and Image Design Examples
 
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2015 Tutorial - Canva Brand Design Kit Tour and Image Design Examples Get more Information and Buy the Book http://bit.ly/1Jbhn8c or http://smartofficehelp.com/amazon-tmas Twitter Mastery Lab - http://bit.ly/1duzI3u Smart Social Media Notes Podcast http://SmartOfficeHelp.com/itunes or http://SmartOfficehelp.com/stitcher Social Media Tips, Tools and Strategies for your business, organization or brand to boost your social status to the maximum level. SUBSCRIBE! Join Smart Office Help Social Media Management: http://twitter.com/smartofficehelp | http://fb.me/smartofficehelp JOIN our email list http://SmartOfficeHelp.com/aes Lifestyle CHANNEL: http://youtube.com/lizforaday Lifestyle Blog: http://LizForADay.com TWITTER: http://twitter.com/smartofficehelp FACEBOOK: http://facebook.com/smartofficehelp GOOGLE+: http://smartofficehelp.com/google-profile PINTEREST: http://pinterest.com/smartofficehelp INSTAGRAM: http://instagram.com/smartofficehelp Disclaimer - These videos are not sponsored in any way unless mention within the content. All opinions are my own.
Leadership Ethics
 
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Before we get started, lets agree on a common definition of ethics. Ethics are the principles that govern a person's behavior. More specifically for our conversation, the principles that govern a leaders behavior. CHECK OUT THESE GREGG LEARNING VIDEOS: How Do I Build a Leadership Brand? | https://youtu.be/fdne4MiNQHE
Views: 4319 Gregg Learning
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 199215 Jason Richea
Design Theory: How To Make Dynamic Compositions
 
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How to make your motion design frames more dimensional. Create dynamic compositions with this one trick. One tip to make your designs more impactful. One simple tip for how to make your designs, photos, and illustrations better. Blind creative director, Matthew Encina, joins Chris Do in this quick tutorial/lesson on creating more dynamic compositions. To keep things simple and clearly illustrate what I mean, I’ve put together a few greyscale examples that show how adding contrast to your frames can drastically improve your compositions and effectiveness of your storytelling. If you ever find yourself stuck with a boring composition, push the contrast in the value, weight, size, and color of your subjects. Start drastically, then pull it back. One formula I like to use often is: 1 really BIG object — usually the subject, and most important element in the frame. 1–2 medium sized objects — secondary elements to give meaning to the main object. Tons of very tiny objects — tertiary elements to give movement and additional context for the frame. Full Medium Article Here: https://medium.com/@matthewencina/how-to-create-dynamic-compositions-3c5cc3f00632#.genbyqp35 www.matthewencina.com (Xbox, Coldplay, & More) "Greatest Games" project breakdown http://www.blind.com/work/project/xbox-one-greatest-games/ Typography Manual 10 Rules to better type http://bit.ly/1nyPboE Matthew's Recommended books & links http://www.matthewencina.com/resources Connect with Matthew on social: https://www.instagram.com/matthewencina https://www.facebook.com/matthewencina.design/ https://twitter.com/matthewencina/ _________________________________________________ HOW TO SUPPORT THE SKOOL: Purchase a CORE Kit: http://theskool.co/collections/all Support The Skool by making purchases using our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 Special Thanks to our Sponsors: https://www.pond5.com/skool2016 _________________________________________________ Connect with Skool Live online: Visit The Skool WEBSITE: http://theskoolrocks.com Like The Skool on FACEBOOK: http://bit.ly/TheSkoolFacebook Follow The Skool on TWITTER:http://bit.ly/TheSkoolTwitter Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: https://twitter.com/joseCaballer Chris Do: https://twitter.com/theChrisDo Aaron Szekely: https://twitter.com/AaronSzekely Credits: Executive Producer– Chris Do Hosts– Chris Do Director– Aaron Szekely Cameraman– Aaron Szekely, Andrew Truong Producer– Aaron Szekely Editor– Aaron Szekely Show Open– designed by William VanSkaik, animated by Bara Kwon Musical Director– Adam Sanborne
Views: 132419 The Futur
Marketing Minute #010 “Storytelling: YOUR Brand Story" (Brand Strategy) #MarketingMinute
 
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Why is storytelling so important in marketing? At some level or another, we all want to connect, and stories offer a number of ways that you can connect your brand with your current and potential customers. The stories behind your brands or your products or even your marketing campaigns provide the basis by which people can understand not only your purpose, but the origin of your purpose... in essence, why your brand exists. This means that your brand story is a crucial part of the development of your brand persona. It can bring your brand to life, communicating an ongoing journey that each of your customers can join. Your brand story is a means by which we can connect with you. It’s the human element of what otherwise might be considered only an institutional entity. Because it’s so important, your brand story should tell the journey of how your brand is traveling from where it once was, to the place where it can connect with your customers. So when you communicate your brand story, create space for your customers to join you on your journey. **Subscribe to my channel to make sure that you don't miss the future episodes of Monday's Marketing Minute.
Views: 35637 Anthony Miyazaki

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