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What is Marketing & Brand Strategy?
 
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Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
Views: 321616 Jared Foster
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 119853 Brian G Johnson TV
IDENTITY DESIGN: BRANDING
 
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What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — OUR AFFILIATE LINKS Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 Epidemic Sound: https://bit.ly/2T647tR Bring Your Own Laptop Tutorials: byol.me/thefutur By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 553543 The Futur
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1470075 Evan Carmichael
The Difference Between Marketing and Branding?
 
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Marketing and branding: why is knowing the difference important? How do they work together? Find out how to improve your business performance with the team at Albanese Branding & Communications with the new web series, Take Ten @ 10! Join our intern, Patrick Zajdel, as he learns from the team at Albanese Branding about the world of marketing and business first hand. VISIT our WEBSITE! ►http://www.albanesebranding.com GOT a TIP? Email us ► [email protected] FOLLOW us on TWITTER! ► http://twitter.com/AlbaneseBrand LIKE us on FACEBOOK! ► http://www.facebook.com/AlbaneseBranding FOLLOW our LINKEDIN:► http://www.linkedin.com/company/albanese-branding-&-c Albanese Branding & Communications 435 York Blvd Hamilton, ON L8R 3K3, Canada Phone: 905 526-0067 Fax: 905 526-0660 Hamilton’s hardest working strategic marketing firm is enthusiastic about tackling your next marketing challenge. CREDITS - EPISODE 02: "THE DIFFERENCE BETWEEN MARKETING AND BRANDING?" Host: Patrick Zajdel Featured Guest: Jim Albanese Executive Producer: Aldert van Nieuwkoop Producer/Director: Dave Mader Director of Photography: Andrea Chan Editor: Andrea Chan Sound: Andrea Chan All images and featured music were sourced from the public domain.
Views: 49054 Thinkr Marketing
Examples of strike branding (scarification)
 
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Examples of strike branding (scarification) byblair
Views: 23943 brandingbyblair
Amazon's 14 Leadership Principles via Jeff Bezos
 
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Amazon Interview Coaching: http://www.amazoninterview.coach/index.html#services --- 1. Customer obsession: start with the customer and work backwards; work vigorously to earn and keep customer trust; pay attention to competitors, but keep obsessing over customers 2. Ownership: think like an owner, long term and don’t sacrifice long-term value for short-term results; act on behalf of the entire company, not just for your own team; never say “that’s not my job" 3. Invent and simplify: expect and require innovation and invention from your team and always find ways to simplify; be externally aware, always look for new ideas from everywhere, and don’t be limited by “not invented here" 4. Leaders are right a lot 1:52 : you have strong judgment and good instincts; you seek diverse perspectives and work to disconfirm your beliefs 5. Frugality 3:50 : accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size or fixed expense 6. Hire and develop the best 5:01 : raise the performance bar with every hire and promotion; recognize exceptional talent, and willingly move them throughout the organization; develop leaders and take seriously your role in coaching others 7. Earn trust 5:05 : listen attentively, speak candidly, and treat others respectfully. Be vocally self-critical, even when doing so is awkward or embarrassing; leaders do not believe their or their team’s body odor smells of perfume; benchmark yourself and your team against the best. 8. Insist on the highest standards 7:42 : you have relentlessly high standards - many may think these standards are unreasonably high; you are continually raising the bar and driving your team to deliver high quality products, services and processes; defects do not get sent down the line and problems are fixed so they stay fixed 9. Bias for action 11:34 : speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking. 10. Learn and be curious 11:34 : you are never done learning and you always seek to improve; you are curious about new possibilities and act to explore them 11. Have backbone. Disagree and commit 13:26 : respectfully challenge decisions when you disagree, even when doing so is uncomfortable or exhausting; have conviction and be tenacious; do not compromise for the sake of social cohesion; once a decision is determined, commit to it. 12. Dive deep 13:26 : operate at all levels, stay connected to the details, audit frequently, and be skeptical when metrics and anecdote differ. No task is beneath you. 13. Think big 16:04 : thinking small is a self-fulfilling prophecy. Create and communicate a bold direction that inspires results. Think differently and look around corners for ways to serve customers. 14. Deliver results 16:04 : focus on the key inputs for your business and deliver with the right quality and in a timely fashion; despite setbacks, rise to the occasion and never settle
Views: 296162 Dan Croitor
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 891535 TED Archive
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
 
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If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 228089 Philip VanDusen
Steve Jobs talks about Core Values at D8 2010
 
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KARA SWISHER: What do you imagine the next ten of your life will be about? STEVE JOBS: Um. You know. This is probably a bad example, but I'm going to use it. When this whole thing with Gizmodo happened. I got a lot of advice from people that said, you gotta just let it slide. You can't, uh, you shouldn't go after a journalist because they bought stolen property, and they tried to extort you. You should let it slide. Apple's a big company now, you don't want the PR. You should let it slide. And I thought deeply about this, and I ended up concluding that the worst thing that could possibly happen as we get big, and we get a little more influence in the world is if we change our core values and start letting it slide. I can't do that. I'd rather quit. You know, you go back five years ago, what would we have done if something like this happened. You go back ten years ago. Uh, what would you do if, uh, what would you do — no I won't go into that — we have the same values now as we had then. We're certainly a little more experienced, we're certainly more beat up, uh, but the core values are the same. And we come into work wanting to do the same thing today as we did five or ten years ago which is build the best products for people. You know there's nothing that makes my day more than getting an email from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going. And it's what kept me going five years ago. It's what kept me going ten years ago when the doors were almost closed, and it's what'll keep me going five years from now, whatever happens.
Views: 127182 stevenote
100 Best Guerilla Marketing Tactic Examples
 
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*Subscribe to My Channel http://www.youtube.com/channel/UCe2244teD44T25EXhCAWJng?sub_confirmation=1 Images often speak louder than words. Here are the Best 100 Guerilla Marketing examples i’ve seen. Guerrilla Marketing takes consumers by surprise, makes an indelible impression, and pops up where and when people least expect it. This form of marketing is desired because it often has a high return on investment. Guerrilla marketers are able to make a lasting impression without spending a lot of their marketing budget. By being a little cleverer and more unpredictable, you challenge consumers who desire some fun in their products or services.
Views: 53732 A Nerd's World
#MarketingTips: Innovative Marketing Ideas
 
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Eight Innovative Marketing and brand ideas Cool marketing tips Also watch Experience Marketing https://youtu.be/f4iQ3TCbqTk Keywords: Take all you can if you break it Brilliant advertising strategies Proven marketing concepts Branding strategy marketing tips for small businesses Marketing strtaegies marketing management marketing strategies in India Consumer marketing tips and strategies marketing lecture advertising and marketing tips how to gain publicity great brand positioning strategies examples of great marketing
Views: 206865 Positive Revolution
Apple - Perspective
 
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Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3489943 Apple
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 405890 ThoughtCatalyst
What is a Nation Brand?
 
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A strong nation brand extends beyond the development of a single logo or tagline. It provides a strategic framework and narrative to market our commercial, educational and cultural credentials. For more information visit www.austrade.gov.au/nation-brand
Views: 1911 Austrade
What is branding?
 
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Please watch: "Gary Vaynerchuk's Using It for Brand Growth. Shouldn't You?" https://www.youtube.com/watch?v=fKvb8ISN0Pg --~-- With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question "What is branding?" (from http://www.RisingAboveTheNoise.com ) Animation, motion graphics and SFX by the incredibly talented Saar Oz. Written plainly with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form. Perfect for entrepreneurs, CEOs, innovators, rebels and disruptors of any kind. If you found this video meaningful, please consider subscribing. THE NARRATION: What is branding? As creators, we want to think it’s about us, our brilliant talent, our skills we’ve perfected over the years — all these magical things: color, space, shape, tension, harmony, typography, beauty, simplicity. Then why do certain brands become great brands? Brands that: • connect, • resonate • and spread like wildfire... It’s because we tapped into our ability to see. Not as ourselves, but as others. To see the minute details and trends others don’t see. Not just on the computer screen. Or in books. Or in galleries. But in — and through — the eyes, hearts and minds of people. Geniuses have that special skill to look at the universe of people and translate that into the universe of visual and written communications, to transform those observations we each sense into something we can each tangibly see. And understand. That is the magic. That is the spark. That is the genius... that gets each of us interested. And keeps us going. For something greater. For something previously impossible. For something nobody ever thought of before. That is the magic of branding. http://www.RisingAboveTheNoise.com marketing | entrepreneurship | cmo | branding | david brier | how to brand | adobe after effects | motion graphics | typography | innovation | leadership |
Views: 408047 David Brier
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1709828 Brian Tracy
The Mission, Vision, and Values statements
 
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A great way to formalize a company’s purposes, goals, and values is to have formal mission, vision, and values statements. The Mission statement addresses the question “Why do we exist?” or “What is the fundamental reason for our organization’s existence?” The Vision statement describes the desired future position of the company and answers the questions “What do we want to achieve in the future?” and “Who do we want to become?” A company's values are the guiding principles for the way it expects its employees to behave. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 53723 365 Careers
Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 312634 tutor2u
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 136780 Graeme Newell
Product Life Cycle Stage Examples in 2017
 
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Examples of the Products in each of the 5 stages of The Product Life Cycle.
Views: 36122 Justin Haymes
How to Sell A Product - Sell Anything to Anyone with The 4 P's Method
 
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▸ FREE COURSE: Discover The 10 BEST Ways to Make Passive Income Online (Even If You're A Complete Beginner) | https://passiveincomekingdom.com ▸ [FREE] 🔥FREE BOOK: "The YouTube Success Formula" Discover The 31 Tactics To Start A Six Figure YouTube Channel From SCRATCH | https://bit.ly/2E4OhMh ► Free 11 Questions to Change Your Life http://refusingtosettle.com WATCH PART II HERE: https://youtu.be/RzySC4hmlIs Stop settling start living Clark ____________________ How to Sell A Product so That People MUST Buy - 4 P's Method Promise In this video, I will teach you how to sell so good people will pull out the wallet and say “TAKE MY MONEY”. Before you learn this must promise me: I WILL ONLY USE THIS METHOD FOR GOOD. I WILL NOT MANIPULATE. If you can’t promise that, aka you’re a sociopath do not watch this video. Picture If you’re watching this video I’m willing to bet you’ve had to SELL something at some point in your life. physical product? IDEAS? Sell yourself in an interview. Whatever it is, picture having a method that works for anything — A master key in the back of your pocket you can pull out any sales situation and it fits perfectly. Unlock the results you want with one turn. Teach you that simple formula I use for writing persuasive content, sales pitches, convincing girlfriend where we should eat — list goes on. ___ // BEST COURSES ▸ (FREE Course) Passive Income | http://passiveincomekingdom.com ▸ Courses That Crush | http://coursesthatcrush.com/go ▸ Video Breakthrough Academy | https://myvideobreakthrough.com ▸ Backstage Studio | https://mybackstagestudio.com ▸ My Best Journal 2.0 | http://mybestjournal.com ▸ 30-Day Coaching | https://my30DayCoaching.com ▸ Shopify Dropshipping Course | https://tinyurl.com/y8zoft8t ▸ Amazon FBA Course | https://tinyurl.com/y7q6yc9u ▸ Facebook Ads Course | https://tinyurl.com/y9gmbz5a ▸ Affiliate Marketing Course | https://bit.ly/2Qfuykr ___ // R E S O U R C E S ▸ Ultimate Online Business Resource Guide | https://bit.ly/2DYmFZk ▸ ULTIMATE YouTube Gear Guide | https://bit.ly/2KUQjQl ▸ FREE Audiobook with Audible | https://bit.ly/2PiF3Og (affiliate) ▸ Join the Refusing to Settle Mastermind | https://goo.gl/wsNnwu ▸ Join the YouTube Entrepreneurs Group | https://bit.ly/2t2fDeW ▸ FREE 14-Day Trial: Build Amazing Websites Under 20 min | https://bit.ly/2G0JRbU (affiliate) ___ // F O L L O W ▸ instagram | @refusingtosettle ▸ facebook | /clarkdangerous ▸ facebook group 01 | https://goo.gl/wsNnwu ▸ facebook group 02 | https://bit.ly/2t2fDeW ▸ spotify mix | https://tinyurl.com/yazfeujt ▸ twitter | @clarkkegley ___ // P L A Y L I S T S ▸ Best of RTS Playlist | https://goo.gl/5Spvy6 ▸ Create Your First Online Course | https://tinyurl.com/y7kmqg5j ▸ Start Your YouTube Channel | https://tinyurl.com/y7luepzx ▸ Money Monday Series | https://goo.gl/7mMxgL ___ ✔ SOURCES ✔ Videos: [TED] — “Teach every child about food | Jamie Oliver” — https://youtu.be/go_QOzc79Uc Music: Intro Song “Refute” and “The Back of Your Hands” by Nimino, follow here: https://soundcloud.com/niminomusic Song by “Perth (Bon Iver Remix)” by Mi Ka, follow here : https://soundcloud.com/mikamusic-1 Songs “Flood” and “Drift" by TREGS, follow here: https://soundcloud.com/tregsmusic Song “Thinkin’ Back Pt. 2” by Derlee, follow here: https://soundcloud.com/derleemusic #RefusingtoSettle ✔ SOURCES ✔ Videos: "Downtown Detroit” by DJKNOWLEDGE313 VIA Videvo CC "City Night” by Videovo [Movieclips Trailers] — “Steve Jobs Official Trailer #1 (2015) - Michael Fassbender, Kate Winslet Movie HD” — https://youtu.be/ufMgQNCXy_M [NBC News] — “Mike Rowe: 'Dirty Jobs' Reached Same People As Donald Trump's Campaign | Meet The Press | NBC News” — https://www.youtube.com/watch?v=33h2mgrY_ZI [brinydeep] — “Mike Rowe on QVC - Lava Lamp” — https://www.youtube.com/watch?v=kbd2DucRe1M [AkwGibbs] — “Sell me this pen - Wolf of Wallstreet” — https://youtu.be/9UspZGJ-TrI #RefusingtoSettle
What Is Your Competitive Advantage? 8 Brand Differentiation Strategies
 
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Knowing and leveraging your competitive advantage is the cornerstone of any successful business. Here are 8 key strategies to use to differentiate your business from the pack. Whether it’s technology, product quality, or data, you have to know what you are going to focus on owning to win in your category. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: "Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw “Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow: video editing software: http://amzn.to/2nxFLK3 Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 5137 Philip VanDusen
What makes a truly great logo
 
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Here's how a simple mark ends up meaning something big as a great logo. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain. For more from Michael Bierut on graphic design, check out his book "How to use graphic design to sell things, explain things, make things look better, make people laugh, cry, and (every once in a while) change the world": http://www.amazon.com/How-Michael-Bierut/dp/0062413902 Subscribe to our channel! http://goo.gl/0bsAjO About once a month, there's a new logo to fight about on the internet. The biggest one in recent memory was the highly controversial Hillary Clinton logo, which did not escape scrutiny from Vox.com either. But as a designer/filmmaker, something about these repeated discussions struck me as missing the point on what makes logos tick. It often has little to do with the subjective musings. So I called up Michael Bierut, the designer of that Hillary Clinton logo and countless others. He sat down with me and helped explain the elements of a great logo in the video above. Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app. Check out our full video catalog: http://goo.gl/IZONyE Follow Vox on Twitter: http://goo.gl/XFrZ5H Or on Facebook: http://goo.gl/U2g06o
Views: 3054581 Vox
Powerful Personal Branding | Ann Bastianelli | TEDxWabashCollege
 
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Pulling from personal experience as a professor at the IU Kelley School of Business as well as her time working with Coach Bob Knight, Ann Bastianelli explains that marketing principles of big brand companies are applicable to building one’s personal brand. Ms. Bastianelli asks us to consider how we are unique and what we have to offer to every opportunity that is waiting for us in the future! Ann Bastianelli joined the marketing faculty at Indiana University Kelley School of Business following a career that included senior executive roles at Leo Burnett, DowBrands, IKON Office Solutions and Hillenbrand. Among the many facets of her business legacy are award-winning advertising campaigns for McDonald's Happy Meals, Eggo Waffles, and The Scrubbing Bubbles from Dow Bathroom Cleaner. An author/editor of four books, Ann is CEO of Anthology Consulting, specializing in marketing strategy and executive coaching. A member of Leading Authorities Speaker's Bureau, Ann has delivered keynote speeches for some of the world's most admired companies.​ This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 203826 TEDx Talks
How do focus groups work? - Hector Lanz
 
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View full lesson: http://ed.ted.com/lessons/how-do-focus-groups-work-hector-lanz Focus groups have been widely used by organizations and individuals to find out how their products and ideas will be received by an audience. From the usage of household products to a politician’s popularity, almost everything can be explored with this technique. But how are focus groups put together? And how did they come about in the first place? Hector Lanz explains how focus groups work. Lesson by Hector Lanz, animation by Compote Collective.
Views: 362596 TED-Ed
Philip Kotler: Marketing
 
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America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide. Help us caption & translate this video! https://amara.org/v/C9F6/
Examples of Brand Archetypes in Film
 
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Brand Narrative takes a closer look at some example archetypal characters found in Hollywood and their relevance to how brands represent themselves & tell their brand's story - with character, of course.
Views: 11428 BrandNarrative
Types of Advertising Appeals & great examples of Top Brands Using Them | How leading brands use Ads.
 
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What exactly makes you choose one brand over another? In this video, we’ll introduce you to various types of advertising appeals, along with examples of how popular brands around the world are using them. What might seem like a simple choice really has more to do with methods of persuasion used by advertisers to make consumers feel a certain way about a product. In advertising, there are a wide variety of ways to catch the attention of your audience. These appeals can be broken down into emotional and rational approaches. It is up to the marketer to know which type of advertising appeal will be most effective in leading the target audience to action. To learn more about the types of advertising appeals with examples of top brands using them visit: https://visme.co/blog/types-of-advertising-appeals/ Sources: https://www.bizjournals.com/bizjournals/how-to/marketing/2017/09/do-we-really-see-4-000-ads-a-day.html https://www.bestadsontv.com/ad/89140/Gillette-BabyFace-The-sandpaper-print-ad https://www.ikea.com/ SOS Mata Atlântica Print Advert By DPZ&T: http://dpzt.com.br/ https://www.adsoftheworld.com/media/outdoor/virgin_media_steamy_windows https://www.campaignlive.co.uk/article/mr-t-hits-uk-new-snickers-get-nuts-ad/884257 https://www.calvinklein.us/en https://aht.seriouseats.com/2012/02/video-kate-uptons-southwest-patty-melt-commercial-for-carls-jr-and-hardees.html https://www.fragrantica.com/news/Ralph-Lauren-Tender-Romance-7589.html http://www.bluesrocklegends.com/bruce-springsteen/ https://www.adsoftheworld.com/media/print/jeep_renegade_0 https://www.bestadsontv.com/ad/86643/Baywatch-Movie-Slow-Mo-Marathon https://www.youtube.com/watch?v=QxoDU0zSiPg https://www.adweek.com/creativity/domestic-abuse-is-carved-into-childrens-brains-in-these-unsettling-print-ads/ https://www.bestadsontv.com/ad/87966/lego-Build-The-Future-1 https://www.starbucks.com https://www.coca-colacompany.com/ http://www.welovead.com/en/works/details/e06wgspEg https://www.youtube.com/watch?v=MNRAdrB9TSs https://www.adsoftheworld.com/media/outdoor/bmw_shoes https://www.youtube.com/watch?v=CbZcJkaiGhs&feature=youtu.be https://www.westelm.com/pages/we-catalog/2016-11.html https://www.youtube.com/watch?v=vt7fHAW2GK8&feature=youtu.be
Views: 1074 visme
BRAND STORY EXAMPLES of Apple, Google, Microsoft, Coca-Cola & Amazon | Ep 40
 
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BRAND STORY EXAMPLES of 5 Of The Biggest Brands in The World | Ep 40 As a solopreneur, I often look to big global brands for inspiration on brand storytelling to find the best brand stories and interesting brand stories. These brand storytelling examples in this brand story video will teach you how to tell your brand story on social media as well as explain how to tell your brand story. This brand story case study will help you with your content strategy 2018 as well as writing a brand narrative for your business. I will be sharing the apple brand story as well as storytelling examples for business from Google, Microsoft, Coca-Cola and Amazon. DOWNLOAD NOW: The Brand Storytelling Guide: https://www.kateemiley.com/freebies/brand-storytelling-guide/ Watch Next: 5 Examples of Brand Storytelling: https://youtu.be/9vrzXmKaSNA For more on my consulting services visit https://www.kateemiley.com/ Say hi on social Instagram: https://www.instagram.com/kateemiley/ Facebook: https://www.facebook.com/kateemiley/ Linkedin: https://www.linkedin.com/in/kate-emiley-campbell-9a341933/ Music by Joakim Karud http://soundcloud.com/joakimkarud #kateemiley #brandstory #branding
Views: 186 Kate Emiley
How To Design Brand Identity Stylescapes
 
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Top 3 things to know when designing a stylescape. What is a style scape and how can you apply it your web or identity design? What's the difference between a mood board and a stylescape anyways? We discuss how to effectively design stylescapes for your next project and reduce the time exploring designs and dealing with client revisions. Annotations -- 02:25 What is a Stylescape? 03:02 Involve your clients into the step by step design process 07:15 Case Study: Chicken Bistro 09:54 Step 1: Curate content based on three main brand attributes 14:05 When curating brand elements, choose similar brand attribute words that are visual. 15:17 How far should you vary your Stylescapes? 20:20 Step 2: Tell a design story - Stylescape framework template 22:56 Step 3: Make it artful and dynamic 24:50 Filling in the Stylescape (colors, typography, imagery) 33:00 Q: What's your process for hiring a designer to make a Stylescape? Links Discussed in This Episode: Adobe Kuler: https://color.adobe.com/create/color-... Pinterest: http://www.pinterest.com/josecaballer... Behance: https://www.behance.net/ Typography Served: http://www.typographyserved.com/ Best Web Designs: http://www.thebestdesigns.com/ Shutter Stock: http://www.shutterstock.com/?gclid=CL... Fontspring.com: http://www.fontspring.com/ 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — OUR AFFILIATE LINKS Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 Epidemic Sound: https://bit.ly/2T647tR Bring Your Own Laptop Tutorials: byol.me/thefutur By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 219002 The Futur
Introduction of Branding and Its Examples
 
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Business Studies Project Video made by zul hafiz,alif safwan,irfan fikri,fakhrudin from section 700 of Human Sciences,CFSIIUM 18/19 Creating using Microsoft Office Power Point 2013
Views: 62 zvl hafiz
The Social Proof Principle   The Six Principles of Influence
 
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Social Proof - put simply, there is a general tendency that when people find themselves in a situation of uncertainty, when they are not sure how to act, they look at the environment around them to find cues and guidance. Like laughter from a ghost audience. And they are especially influenced by people of their own age and status. This type of reasoning is what’s driving the success of websites and applications like Yelp, TripAdvisor, and “like-a-local” guides. People like to rely on the experience and opinion of like-minded people to guide their own decisions and actions. There is an excellent experiment that demonstrates the utility of this principle in action. The main goal of the study was to try to get people who are staying at a hotel in Arizona to reuse their towels. Four reasons were given to four different groups of guests, each appealing to a different thing: the environment, prospective donation of end-of-year laundry savings, an already completed donation, or the fact that the majority of the hotel guests reused their towel at least once per stay. One driving force behind social proof is the need to belong to a social group. Humans base about two-thirds of their self-image on the social groups they are part of. It stands to reason that when a situation occurs that makes us feel uncertain, we re-evaluate ourselves and start thinking on behalf of the group it makes sense to be a part of for this decision. For example, if choosing between several hair products an individual can ask themselves “What would make sense for me, as a young college graduate on a budget who cares about quality?” She would go with the choice that fits this description the best, and many others in her position will too. One very clever strategy used in TV ads was to change the usual tagline from “Operators are standing by” to “If our lines are busy, please call again”. At this point you can probably guess what that accomplished. This simple switch conveyed that many others are also calling in, thus the product or service must be very desirable and you will not be placing your eggs into the wrong basket if you also trust it. An easy way to convey a similar message in an increasingly online world is by introducing counters on your web platform, for example, of how many people have bought or support the product. Think about Kickstarter – the “funded in one day” banner on a project fulfils this exact purpose. And it is super effective! On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 4068 365 Careers
Design Systems, Pattern Libraries & Style Guides... Oh My!
 
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Style Guides, Pattern Libraries, and Design systems are all anyone is talking about lately, and for good reason. They all share a similar goal of creating a more consistent design process that increases productivity and also effectiveness. Some people don’t know the difference, so let's break them all down. Remember to Subscribe https://goo.gl/6vCw64 /// Design system The comprehensive set of values, semantics, syntax, and context that form the foundation of a shared design language /// Style guide The physical or digital document that represents the styles, patterns, practices, and principles of a company/brand and teaches how to use it /// Pattern library An organized set of related, reusable components, often containing code examples, design guidelines, and use cases ////////////////// Style Guides Foursquare Style Guide https://playfoursquare.s3.amazonaws.com/press/foursquare-brandguide.pdf Animal PLanet Styles Guide https://logoblink.com/wp-content/uploads/2009/01/animal_planet1.pdf Barnes & Noble http://portacreativeserver.com/vault/manualescorporativos/BRANDBOOK%20BARNES%20&%20NOBLE.pdf ////////////////// Pattern Libraries Pattern Library https://natashahockey.github.io/pattern-library/ MailChimp Pattern Library http://ux.mailchimp.com/patterns Bootstrap http://getbootstrap.com/2.3.2/ ////////////////// Design Systems Shopify Polaris https://polaris.shopify.com/ Lightning Design System https://www.lightningdesignsystem.com Carbon Design System http://carbondesignsystem.com/ ////////////////// Helpful Links Atomic Design | Atomic Design by Brad Frost http://atomicdesign.bradfrost.com/table-of-contents/ Website Style Guide Resources http://styleguides.io/ Building a Visual Language – Airbnb Design https://airbnb.design/building-a-visual-language/ ------------------------------------------------------------------------------------ ////////// Sign up for my Monthly Newsletter http://jesseshowalter.com/newsletter ////////// Website http://www.jesseshowalter.com - ////////// Subscribe: https://goo.gl/6vCw64 - If you want to support the content I make and buy me a cup of coffee https://www.buymeacoffee.com/jesseshowalter ////////// Social Twitter: http://twitter.com/iamjesseshow Anchor: https://anchor.fm/iamjesseshow Instagram: https://www.instagram.com/iamjesseshow Medium: https://medium.com/@iamjesseshow - ////////// Equiptment https://www.amazon.com/shop/jesseshowaltertv
Views: 11006 Jesse Showalter
What great brands do: Denise Lee Yohn at TEDxSanDiegoSalon
 
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Denise Lee Yohn is an in-demand consultant and speaker with more than 25 years of experience helping organizations take their brands to new heights. Denise is the author of, What Great Brands Do, and she has contributed to outlets including The New York Times, The Wall Street Journal, and the Harvard Business Review. In this talk Denise provides examples of what great brands do in order to succeed. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 18682 TEDx Talks
The 4 Ps of The Marketing Mix Simplified
 
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Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video. From the Design & Marketing curriculum by Paxton/Patterson Learning Systems. Learn more at http://www.paxtonpatterson.com/actionlabs-overview.aspx ©2017 Paxton/Patterson Animation: Peter Deuschle Voice-over: Peter Deuschle
Views: 180098 Paxton/Patterson
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
‘Hierarchy’ Design principle of Graphic Design Ep10/45 [Beginners guide to Graphic Design]
 
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In this video I am going to discuss the 2nd key design principle, and discuss ‘Hierarchy’ as a design principal in Graphic Design. Enjoy ***************** DOWNLOAD LINKS: SERIES PDF WORKSHEET: Download the free course PDF from the main overview video: https://youtu.be/WONZVnlam6U ***************** This video is part of a 45 part series: SERIES OVERVIEW 00 - Beginners guide to Graphic Design / Series overview https://youtu.be/WONZVnlam6U SECTION 1 - GRAPHIC DESIGN THEORY 01 - What is Graphic Design? https://youtu.be/dFSia1LZI4Y 02 - ‘Line’ Visual element of Graphic Design https://youtu.be/F0PTse89XIE 03 - ‘Colour’ Visual element of Graphic Design https://youtu.be/byDNMLTuOqI 04 - ‘Shape’ Visual element of Graphic Design https://youtu.be/5jprIWG8f5g 05 - ‘Texture’ Visual element of Graphic Design https://youtu.be/hECQpBM0b0Q 06 - ‘Space’ Visual element of Graphic Design https://youtu.be/M9GZs7xpCdY 07 - ‘Form’ Visual element of Graphic Design https://youtu.be/N0F4O6gP3VA 08 - ‘Typography’ Visual element of Graphic Design https://youtu.be/d5ZbjSUku44 09 - ‘Contrast’ Design principle of Graphic Design https://youtu.be/r0SAPEw0ru4 10 - ‘Hierarchy’ Design principle of Graphic Design https://youtu.be/RlTZ98UXldw 11 - ‘Alignment’ Design principle of Graphic Design https://youtu.be/2kokQi9vb6E 12 - ‘Balance’ Design principle of Graphic Design https://youtu.be/bDZ9QMA2Bdc 13 - ‘Proximity’ Design principle of Graphic Design https://youtu.be/xUdqSiI_G8Y 14 - ‘Repetition’ Design principle of Graphic Design https://youtu.be/u55BW6WBqVU 15 - ‘Simplicity’ Design principle of Graphic Design https://youtu.be/iXD2WKKlxGk 16 - ‘Function’ Design principle of Graphic Design https://youtu.be/S4KNwVx8ATM SECTION 2 - CONSIDERING A CAREER IN GRAPHIC DESIGN 17 - Why do Graphic Design? / Pro’s & Con’s https://youtu.be/WDhG9lPNWEQ 18 - Should I do Graphic Design? https://youtu.be/CE9YeZKbfWE 19 - Practical skills to be a Graphic Designer? https://youtu.be/0qRT3JI7OsY 20 - Psychological skills to be a Graphic Designer? https://youtu.be/oaNzjtx9jjo 21 - Talent to be a Graphic Designer? https://youtu.be/94wiGfEiebg 22 - ‘Learn & Research’ How do I begin as a Graphic Designer https://youtu.be/6Umc7NDNfUM 23 - ‘Collect’ How do I begin as a Graphic Designer’ https://youtu.be/CbRHX8CqoI0 24 - ‘Be inspired’ How do I begin as a Graphic Designer’ https://youtu.be/yvHzk-BH4qA 25 - ‘Practice’ How do I begin as a Graphic Designer’ https://youtu.be/t4OI5xxtRG0 26 - ‘Seek Education’ How do I begin as a Graphic Designer https://youtu.be/kRcZcsPt9xg 27 - Books to read as a Graphic Designer? https://youtu.be/Jj0Mmn21uBQ 28 - Education to be a Graphic Designer? https://youtu.be/rqCPJKHxPUk 29 - Do I need to go to University or Art College to be a Graphic Designer? https://youtu.be/jw4sjBt0zK8 30 - Qualifications to be a graphic designer https://youtu.be/5rkjN9LCQ5Q SECTION 3 - BECOMING A GRAPHIC DESIGNER 31 - Equipment to be a Graphic Designer? https://youtu.be/sMgdpiqkRBQ 32 - What programs do I need to be a Graphic Designer? https://youtu.be/ydrZl_JVHNw 33 - The Graphic Design portfolio https://youtu.be/wko2_r261Bw 34 - Print or digital graphic design portfolio https://youtu.be/m6c3WWoiIHw 35 - The Graphic Design CV https://youtu.be/ZmvQlhbFcic 36 - Career change to be a Graphic Designer? https://youtu.be/jR-o18D-LyY 37 - ‘Apply your skills’ How do I begin as a Graphic Designer’ https://youtu.be/SST4W6dzwRQ 38 - How to find a job as a Graphic Designer? https://youtu.be/EaQFJ9mnG0E 39 - Interview preparation to be a Graphic Designer https://youtu.be/FpCqLpeCA7I 40 - Questions you're asked at a Graphic Design Interview https://youtu.be/PAHq4uIz06M 41 - Questions to ask at a graphic design interview https://youtu.be/8S3GPsf-1mc 42 - Interview tips to be a Graphic Designer https://youtu.be/0eY0qSWhrTc SECTION 4 - GRAPHIC DESIGN & BEYOND 43 - What's the industry like for a Graphic Designer? https://youtu.be/qI1xWMUcTSs 44 - Further your Graphic Design career https://youtu.be/cwEzmNs5_t8 45 - Education to further your Graphic Design career https://youtu.be/i9YfBiGYg3E ***************** ‘Beginners Guide to Graphic Design’ series and all associated files created and composed by Gareth David of TastyTuts.com Copyright TastyTuts © All Rights Reserved Content may be distributed freely for educational purposes only Website: tastytuts.com Contact: [email protected] ***************** TastyTuts Subscribe to be notified of future up and coming tutorials. Like The Facebook Page: http://www.facebook.com/pages/TastyTuts/145587595531590?ref=hl Follow On Twitter: http://twitter.com/#!/TastyTuts Become Friends On Facebook http://www.facebook.com/TastyTuts
Views: 75884 TastyTuts
7 Key Steps to Planning and Launching a Successful Marketing Campaign
 
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Planning and launching a successful marketing campaign can be quite the daunting challenge! These 7 steps will help you create the most effective campaign possible, while avoiding pitfalls along the way. Step #1 - Begin with the end in mind Identify your goals Analyse your business Step #2 - Set your time-frame What is your best case and worst case scenario? Don’t lock yourself into unreasonable time frames that will reduce your success because you rush Step #3 - Identify your milestones How will you define success? Step #4 - Plan your budget What should you spend? What is your competition doing? Will your budget get you where you’re going? Step #5 - Choose your channels What channels should you appear on? Where are your customers? What platforms do you need? Step #6 - Execute your plan Launch! Step #7 - Optimize your results Use data and analytics to optimize your campaigns for the best results Following these 7 steps will help you create your best chance of launching a successful campaign right out of the gate. What are your favorite marketing planning tips? Feel free to leave them below! #digitalmarketing #marketingcampaign #marketingstrategy --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 36610 Marketing 360
Beginning Graphic Design: Layout & Composition
 
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In this video, you’ll learn the basics of layout and composition in graphic design. Visit https://www.gcflearnfree.org/beginning-graphic-design/layout-and-composition/1/ for our text-based lesson. This video includes information on the five basic principles of layout and composition, which include: • Proximity • White space • Alignment • Contrast • Repetition We hope you enjoy!
Views: 1008871 GCFLearnFree.org
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 238074 Jason Richea
Product Life cycle  - Stages of PLC explained with examples
 
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The product life cycle consists of 4 stages. Each stage is explained in detail in this video and there is an example of product life cycle provided at the end.
Views: 25533 Marketing 91
Introduction to Marketing
 
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Visit Study.com for thousands more videos like this one. You'll get full access to our interactive quizzes and transcripts and can find out how to use our videos to earn real college credit. YouTube hosts only the first few lessons in each course. The rest are at Study.com. Take the next step in your educational future and graduate with less debt and in less time.
Views: 458603 Study.com
Go-to-market strategy examples
 
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We’ll give you three examples to best build a go-to-market strategy that will help you make money and drive long-term growth. Get a free trial of our new sales and marketing planning software at: http://register.funnelplan.com/ -------------- The right strategy doesn't depend on your product, but your buyers. Let's take a look at the companies, their buyers, and their strategy. At the end I'll give you a model for working this out for yourself. Desktop Computers For my first example, let's take a company that wants to own the desktop computing market. Firstly, come up with something that's truly amazing and different, clever, unique. Take that to as broad a market as you possibly can, and this is what the company I'm about to talk about did. Take it to as broad a market as you possibly can. Find out from that early market experience what group of buyers are likely to be a good market for you to focus on in the future. Start very broadly, selling very widely. Find the pattern and then find a niche that you think might be worth dominating, and then completely change the strategy and focus just on that. Leader in an enterprise software category For my second go to market strategy example, I'm going to pick an established player in an established market. Very different story. This established player in an established market had done such a good job of riding the enterprise applications market, that they were near dominant in that space. That's good news, but it's also bad news. The bad news is that pretty much all of the market, the enterprise market, had already bought either from this company, or from one of their competitors. Whilst they enjoyed the lion's share of the market, the market was pretty much drying up. Everybody had bought a product like this from either them or from their competitor. Challenger in enterprise software For my third go to market strategy example, again I'll stick to a mature market, but this time the company's not the gorilla. In fact, they're probably fourth on a good day. Maybe less, maybe fifth or sixth in the market. It's a big market, and they've done well, they've profited, and they've used those profits to continue to invest in sales and marketing as well as R&D. The problem is that as the market started to decline, their fortunes declined. They'll continue to invest, but they're investing in order to grow their share in a market that was pretty much consolidating. Now we're losing money hand over fist. What's the right strategy then? Read the full version here: https://align.me/b2b-marketing-blog/go-to-market-strategy-examples/ Get more B2B sales and marketing insights at: https://align.me/b2b-marketing-blog Find out more about what align.me does here: https://align.me/
Views: 39807 align.me
Why we need core values | James Franklin | TEDxPSU
 
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What are your core values and are you using them to improve the quality of your life and your work? Part of discovering what values exist at your core is looking back at the failures and triumphs of life to improve and ensure a successful future. James Franklin is approaching his second season as the head coach of Penn State’s Football program. Franklin was named the 16th head football coach in the storied 127-year history of the Nittany Lion program on January 11, 2014. A two-time All-Pennsylvania State Athletic Conference (PSAC) quarterback at East Stroudsburg University, Franklin has demonstrated the ability to recruit, teach and motivate talented student-athletes throughout his coaching tenure. Franklin graduated from East Stroudsburg in 1995 with a degree in psychology. He also earned a master's degree in educational leadership from Washington State University. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 145098 TEDx Talks
Product MixBranding, Packaging and Labelling Class XII Business Studies by Ruby Singh
 
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For the first time in INDIA, textbook in Economics, Accountancy & Business Studies with FREE Video Lectures by Eminent Authors/Subject Expert. To buy books visit www.goyal-books.com To view FREE Video Lectures visit www.goyalsOnline.com/commerce About the Book » Written strictly according to the latest syllabus prescribed by the CB.S.E., New Delhi. » Up-to-date study material provided by using the latest available data. » Elaborate explanation of the concepts. » Summary (Points to Remember) given at the end of each Chapter. » Numerical Problems from previous years' question papers incorporated and solved in the respective Chapters. » Methodology of solving typical numerical problems given wherever necessary. » Methodology of drawing typical diagrams given wherever necessary. » Comprehensive Exercises given at the end of each Chapter. » Sample Question Paper given at the end of the book. » Multi-disciplinay Problems given at the end of the books. » Video lectures on each topic with replies to queries for better and clear understanding of the concepts by the Author/Subject Matter Expert. Benefits of Video Lectures » Easy to access anytime: With video lectures, students can learn anywhere from their mobile devices: desktops, laptops, tablets or smartphones. » Students learn when they are primed to learn. » Students can pause, rewind and replay the lecture. » Eases the distraction of having to transcribe the lectures. » Self-paced learning: Students can follow along with the lecture at their own pace, going more slowly or quickly » Bookmarking: Students can bookmark the point where they're up to in the video so they can easily return and continue watching the lecture at a later point. » Searchability: Students can easily search through the lecture to find the required sub-topic they need, without having to rewind and fast forward throughout the video. » Greater accuracy: Students will understand the lecture better and can make sure that they have not misheard anything. » Facilitates thinking and problem solving: It improves research skills, collaborative working, problem solving, technology and organisational skills.