Curious about Whole30? Looking for some motivation or meal prep ideas? Melissa Hartwig, co-creator of Whole30, is here to discuss her popular eating plan, share how Whole 30 started, and walk you through the Whole30 rules. She'll also introduce her latest cookbook full of Whole30 recipes with plenty of inspiration to keep you on track. Be sure to visit ThriveMarket.com/whole30-approved to shop our comprehensive catalog of Whole30-compliant food and pantry staples. And don't forget to check out our curated frozen meat and seafood boxes for organic grass-fed beef, pastured organic pork, free-range organic chicken and sustainable seafood- stock up today to make your Whole30 meal prep a breeze.
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Hi everyone, I am Melissa Hartwig, co-creator of the Whole 30 program and I am here live at Thrive Market Headquarters to talk to you about rolling out the brand new partnership between Whole 30 and Thrive Market and I could not be more excited about this. We're gonna wait for people to join us, and I'm gonna talk to you a little bit about what we're gonna talk about today so you know what to be prepared for.
First, I'm gonna tell you a little bit about the Whole 30 program. I know you've heard of it, but for those of you new to the Whole 30 coming from Thrive Market's channel, I want to tell you a little bit about what the program is, what you can expect and how it can change your life in 30 days. Then I'm gonna talk about Thrive Market. Why I love it, how it's gonna help you prep and prepare for your Whole 30, whether it's your first or your 5th, how Thrive Market can help you transition from your Whole 30 into your food freedom. And then we're gonna talk about the specially curated kits that I've worked with Thrive to create to help you get started with the Whole 30. In fact, right before I came online, I got an Instagram message from Emily saying, "I wish Thrive Market had a Whole 30 approved page in their online store."
So, Emily, it's here and we're gonna talk about it right now. If you are new to Thrive Market, I'm gonna tell you about how you can join and the special offer we have just for you. I want to say hi to Laura, who's joining us now. Thank you, I'm thrilled to be here, as well. Catherine, who else do we have joining us?
We have Lisa Melon here, she's excited.
Hi Lisa, I'm excited, too. Thanks, Lisa.
Jennifer Griffith is also excited.
Hi, Jennifer. Do we have Whole 30ers or people new to Whole 30, people new to Thrive Market? We're really excited to have you here.
Anne Marie Weathers says, "Hey, Melissa."
Hi, Anne Marie. All right, we're gonna let you guys continue to trickle in and I'm gonna tell you a little bit about the Whole 30. I co-created the program back in 2009, so it's been around a really long time. You can think about the Whole 30 like pushing the reset button with your health, your habits and your relationship with food. The program works like this. For 30 days, you'll eliminate foods that the scientific literature and our clinical experience have shown to be really commonly problematic to varying degrees across a broad range of people. You're gonna pull these foods out and see how it impacts your energy, your sleep, your mood, your cravings, your digestion, your attention span, athletic performance, recovery, aches and pains, skin, allergies, asthma, migraines. All of these things are really closely correlated with your diet. And your diet may be having a negative effect in sneaky ways that you don't even associate with the food you put on your plate.
So we're gonna pull that stuff out for 30 days and see what happens. At the end of the 30 days, you'll then reintroduce those foods very carefully and systematically on at a time like a scientific experiment. And you'll see what changes. So if you pull a specific food out and your skin clears up and then you put it back in and your skin breaks out, it gives you really valuable information about how you engage with that food in particular.
So you can think about the Whole 30, it's not a weight loss plan, it's not a quick fix. There's no caloric restriction, there's no counting, there's no weighing, there's no measuring. As you can see from some of the food examples we have here from th Whole 30 cookbook, we're not starving. But on the Whole 30, you will learn how food impacts you and it will let you create the perfect diet for you going forward...