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Content Marketing Strategy | Joe Pulizzi
 
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Jump in — grab your tickets to C3 2018 now. | https://goo.gl/kDcnjv Want an overview of content marketing strategy and web presence management? Check out the infographic: http://www.conductor.com/blog/2014/09/infographic-content-marketers-guide-web-presence-management/ Research shows that 9/10 marketers have a content marketing strategy, but just 30% are effective. So why does a content marketing strategy fail? Simply put: the content focuses too much on the brand, and not on the pain points and daily realities of their customers. In this marketing conference presentation, Joe Pulizzi, founder of the Content Marketing Institute, talks about how to turn a brand-centric content marketing strategy into one that’s a powerful acquisition channel that churns out real ROI. Marketers are familiar with the definition of a content marketing strategy: creating valuable, relevant, compelling content on a consistent basis to a targeted audience to see a profitable action. But what we want to do as content marketers is a little different – it’s all about building audiences who will know, like, and trust us over time. In other words, marketers need to change the way they communicate with their customers through the content they create, ultimately creating better customers for their brands. In this presentation on content strategy in 2015, Joe Pulizzi covers six practical content marketing strategy steps that apply whether you’re in small business marketing, or you’re on an enterprise marketing team. 1) Find your sweet spot: choose your niche and focus on the conversation you want to own. (Go to 09:01 ) 2) Discover your content tilt: Take that niche and establish your unique angle (“tilt”) that helps you cut through the clutter and differentiate you from your content marketing competitors. (Go to 13:01 ) 3) Build the base: combine content type + platform + consistent delivery + time to create your base of content. (Go to 23:15 ) 4) Harvest your audience: build your own subscribers so that you have control over your content marketing audience base. (Go to 28:45 ) 5) Diversify: aim to engage your audience on at least 3 different content touchpoints (Go to 37:37 ) 6) Monetize: use your data to understand the difference between those who convert and those who do not. (Go to 43:16 ) C3 is a marketing conference held in New York City annual, focused on the art and science of acquiring customers with organic digital media and web presence management. Learn more about the C3 marketing conference here: http://www.conductor.com/c3 Explore Conductor’s Web Presence Management technology here: http://www.conductor.com
Views: 90134 Conductor
How to Create the Optimal Content Marketing Strategy
 
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http://www.fanaticsmedia.com Mark Fidelman interviews Mark Schaefer on Content Marketing Strategy. Here's what you'll learn: 1. What Should People Know About Content Marketing Today? 2. Do You Have Any New Content Marketing Distribution Strategies that Can Be Deployed Broadly? 3. Do You Have a Marketing or Social Hack That Is Related to Content Marketing? One of the big reasons that many brands are suffering from “content shock” is that so much content today looks exactly the same. It seems to be a bit lazy and uninspired because of this. Through this realization, Mark found inspiration in an unlikely place; Taco Bell. The fast food chain only utilizes approximately 14 ingredients, yet every month the company comes out with a new concoction. The point made here is that marketers have many ingredients at their disposal, but are not using them in creative or innovative ways Read more: http://www.fanaticsmedia.com/how-to-beef-up-content-marketing-campaigns-in-2016/ -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 34315 Fanatics Media
Content Marketing Strategy - 14 Tips for Success
 
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Content Marketing Strategy - 14 Tips for Success Tips Covered in Video: 1- Identify your best platforms (blog, medium, facebook, youtube, instagram, snapchat, email, text, etc.) - where are your customers? 2- Build out your ideal library (hashtags, quotes, reviews, photos, infographics/stats, video ideas, tips, etc.) 3- Create your cadence (what to post when on what platforms - keep variety). Post 1-3 times daily. When you wake up, when you eat lunch, when you go to bed. In addition to that…. 4- Document as you go 5- Create your weekly posting schedule template. Then use that template to write and design posts each day or week in advance. If you use the idea library, this process is pretty fast. Remember, to document and post real-time as you go as well. 6- Use a tool like Hootsuite to schedule your posts in advance, also reporting and engagement tools built in to save time 7- Make sure to spend time on engagement, don’t just post content, actually be social, like, comment, follow and engage with the community. 8- Add value! Shareworthy content + share worthy design + engagement = success. 9- Track your results, make adjustments 10- Find some social media role models you can follow and use what they are doing to inspire your own ideas 11- Stay relevant 12- Brand your platforms, include call-to-actions and info so people can take next steps 13- Market your content, boost posts, run like campaigns, setup retargeting, etc.. 14- Don’t stop. If you can’t do it hire somebody Conclusion - Thanks for watching. If you found this content helpful please take a second and like, share and comment. And make sure to follow us for more great content just like this. Later! --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 14851 Marketing 360
10 Mistakes With EVERY Content Marketing Strategy ( + How to Avoid Them! )
 
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GET YOUR FREE GIFT! To learn the rest go download my FREE 10 point checklist for your content marketing. https://bit.ly/2N8sTeF FORMAT YOUR CAPTIONS https://www.sweatywisdom.com/blogpost/formatting-instagram-captions What do you want to see next? My name is Jade Darmawangsa. I am a millennial entrepreneur that that is EXTREMELY obsessed with helping you grow on social media. Follow my journey? Business Inquiries Only: [email protected]angsa.com __ For COACHING on social media growth or branding: https://bit.ly/2Ify3Ck LISTEN TO THE PODCAST https://apple.co/2CWV6fr PODCAST FOR ANDROID https://soundcloud.com/raisnbrand __ SHOP MERCH darmanation.com SOCIAL MEDIA! DM me! I might respond! WOoooOO ✧ IG: http://www.instagram.com/jadedarmawangsa ✧ Twitter: https://twitter.com/jadedarmawangsa ✧ Snap: jadethekrayfish ✧ Discord CHAT: https://discord.gg/SqJvPnQ ✧ Spotify Jams: http://spoti.fi/2DoReFa ✧ jadedarmawangsa.com ♡ xo DarmaNation __ I'LL LOVE YOUR FOREVER! Help translate my videos! http://bit.ly/2mjXfuC T E C H My Camera: http://amzn.to/2FeCsSs FAV Lens: http://amzn.to/2EA8FST #1 Latop: http://amzn.to/2EQdJpq Mic: http://amzn.to/2Hq4PNY SD Card: http://amzn.to/2C6UV4z Editing Program: Adobe Premiere Pro MY LIT CAR MOUNT: https://amzn.to/2H7xmHN ♪ M U S I C ♪ Spotify Jams: http://spoti.fi/2DoReFa Send me stuff! P.O Box 7640 NE Airport Way #56695 Portland, OR 97238 If you're reading this, I want to let you know that you have influencer over the lives of others. Stop waiting for permission, an go out there and DOMINATE. Disregard Keywords: instagram, how to grow, following, instagram stories, instagram video, tips, tricks, secrets,life hacks, hack, get more followers, instagram business,how to make money from instagram, algorithm, build your following, instagram growth, more followers, engagement, jade darmawangsa, dropout, why i left school, digital marketing, instagram marketing
Views: 13140 jade darmawangsa
How To Create A Content Strategy For Your Content Marketing
 
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Creating a content marketing strategy can be an incredibly difficult process, especially if you’re unsure of you you’re targeting, or what you’re trying to achieve. An effective content strategy is an invaluable resource, helping to structure and drive your content campaign. In this video, James explains everything you need to know about creating a winning content marketing strategy, and how you can go about putting together a plan that works for your business. Target Audience Firstly, James explains the importance of understanding your target audience. Whilst there are countless methods of targeting the right audience, a few highlights James includes are creating buyer personas and utilising data from Google Analytics. You can use tools like YouGov Profiler: https://yougov.co.uk/profiler#/ to gain a clearer view of your audience’s interests, likes and habits, and apply this information to different stages throughout your buying cycle. You can also pull audience reports from Google Analytics, which provide valuable key demographic data, including location and the sites your audience are also visiting. Building Goals Now you understand who it is you’re going to be aiming your content towards, you can formulate worthwhile goals and objectives for your content marketing campaign. These goals will vary depending on your own business values and marketing plans, as well who you’re trying to reach with your work. Your content marketing goals could be targeted towards gaining more followers, increasing traffic, boosting social shares or driving conversions; it will all depend on your business’ needs. Whichever goal you select, you’ll then need to formulate objectives to help you achieve them. You goal is what you’re aiming for; your objective is how you’ll get there. The video above contains plenty of information on relevant objectives which you can set to help you achieve the goals you’ve set. Social Media James also explains the importance of establishing social profiles on popular social media platforms, in order to further build your brand, and boost your content promotion efforts. During this process, it’s also worthwhile searching for industry relevant websites, such as forums and blogs, which will allow you to gain an overview of current attitudes, opinions and issues related to your business. By engaging with key users and influencers on social and sites such as these, you can begin to build a loyal group of followers with an active interest in your brand. Content Audit Before you begin creating a new plan, it’s necessary to take a look back, and carry out an in depth content audit to determine what has worked, and what has failed, in the past. As part of this, you’ll also want to carry out a competitor content analysis on three or four of your key competitors, in order to get a better idea of what your competition are doing to gain traction. Details on how to perform both these audits are revealed at length in the video above, where James also explains how you can use tools like Google Trends https://www.google.com/trends/ and Google Analytics to get a better understanding of your previous campaigns. These techniques should provide you with enough information to formulate new ideas. Editorial Calendar An editorial calendar is paramount to your campaign’s success. It will allow you to plot what should be created when, and give you a better idea of the activities you need to carry out to stay relevant and up to date. Promotion and Measurement Finally, James explains how you can successfully promote your content using the contacts you’ve established, and measure this success against the goals you’ve set. Watch the video above for the full details, but for more information on planning winning content marketing campaigns, download our complete guide today: http://www.koozai.com/resources/whitepapers/the-complete-guide-to-content-marketing/ For more information visit http://www.koozai.com/seo/content-marketing/ For more information on our digital marketing services, please visit http://www.koozai.com/services/. Feel free to check out our other useful Digital Marketing posts at: http://www.koozai.com/blog/ https://www.facebook.com/koozai https://twitter.com/koozai
Views: 30781 Koozai
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
Content Marketing Strategy: Tips, Tricks and Tools
 
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Think like a Designer to nail your Content Marketing. Most people use extremely technical terms to describe this newest kid on the Marketing block. However, at UpGrad, we are focused only and solely on the customer. Our students are supreme and being in the business of education means you have the back-breaking responsibility of making an aspirational lots’ career. So, how do we approach to content marketing and how is it different from what most other organizations do? Click this link and read/watch this video to know our approach to marketing. Also, pick up some bonus tips and tools that can help you during your content marketing process: https://blog.upgrad.com/design-thinking-in-content-marketing-some-ideas-and-tools-to-ace-the-process/?iref=YouTube_Video_Content_Marketing_Tips_Tricks_Tools Click here to check out the UpGrad Digital Marketing Program: https://upgrad.com/digital-marketing/?iref=YouTube_Video_Content_Marketing_Tips_Tricks_Tools For more updates, follow UpGrad on - https://twitter.com/upgrad_edu https://facebook.com/upgradglobal
Views: 3158 UpGrad
Content Marketing Strategy -  The Power Of Consistent And Quality Content
 
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No matter what business, market, or industry you’re in, there’s one strategy that time and time again produces serious results and a powerful return on investment. It’s not social media, online advertising, or SEO – those are just tactics. It’s also not Twitter, Google Analytics, or Video – those are just tools. No, the strategy behind these tactics and tools that I’m talking about is a commitment to consistently publish quality content and making creating branded content an important part of your overall promotion strategy. Which is why in today’s video we’re going to be talking all about the power behind a content marketing strategy, and how you can use it in your business. The businesses that make creating and publishing quality content a regular part of their routine are the ones that reap the rewards of: -Improved brand perception -Increased brand awareness -Increased customer acquisition -Thought leadership -Improved search engine rankings -Overall decreased marketing costs -And on and on and on. The benefits far outweigh the work involved and content marketing continues to prove itself as a dominant force to be reckoned with. What Is Content Marketing? Well my definition of content marketing as adapted from the Content Marketing Institute is that: “Content marketing is the strategy of creating and distributing valuable and relevant information to a specific target market with the end goal of driving profitable customer actions.” By this definition, anything you can think of to create for your customers can essentially be called content. These could be things like Blog posts, Articles, White-papers, Videos, Infographics, Podcasts, Webinars, and many more. You get the picture… The point to remember is that content marketing is a 2 part strategy. Creation is Step #1 and Distribution is Step #2 and both are necessary for a content marketing strategy to work. How Much Content Is Enough? While the strategy “more is better” certainly applies here, “more” also takes a lot of time. So the best thing to do is to focus on quality over quantity. If given the choice I would have to choose: Longer and less frequent content Over… Shorter and more frequent content. There are obviously massive exceptions to this rule, but the takeaway point is this: People, social media, and search engines tend to prefer longer form content, which usually provides more value. Also, Once a week posting is a great strategy to shoot for. The most important point is to pick a publishing date, and then stick to it. Compounding Value Just like compound interest, the sooner you start creating content the sooner you’ll start benefiting from the power of compounding value. As you create and build up content over time, you’re building a valuable and powerful asset of knowledge, information, resources, and material, which you can mine and extract from in the future. Once you create content, it’s yours forever. And it works around the clock to build your business. #LINKS Website: http://adamerhart.com Twitter: http://twitter.com/adamerhart Facebook: http://facebook.com/officialadamerhart Instagram: http://instagram.com/adamerhart Snapchat: snapadamerhart
Views: 8241 Adam Erhart
Content Calendar for Social Media Marketing
 
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Download your content calendar template: http://bit.ly/1XXH8wO Content Calendar for Social Media // Want to get your social media calendar organized? In this tutorial, I'll help you shape your social media plan with a social media content calendar and I'll give you a content calendar template (see link below). Hootsuite: https://hootsuite.com Smartsheet: https://www.smartsheet.com Latergramme Tutorial: https://youtu.be/dCvaNGn2Hgw My fav productivity tools and apps: https://youtu.be/H7izYDcByxs Talk to me: Snapchat: sunnylenarduzzi Twitter: https://twitter.com/SunnyLenarduzzi Instagram: http://instagram.com/sunnylenarduzzi/ Facebook: https://www.facebook.com/SunnyLenarduzzi
Views: 75164 Sunny Lenarduzzi
How to Create a Long Term Successful Social Media Marketing Strategy for Businesses
 
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Q: What are your thoughts on creating a successful, long term social media strategy for yourself or your clients? What are the metrics you measure to make sure it's working? How long in advance do you create the content you rollout? Watch the full #AskGaryVee Show Episode 83 here: https://www.youtube.com/watch?v=o_Mo8YPnEQA Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 73067 AskGaryVee
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 243866 ThoughtCatalyst
95% of You Will Ignore This 2018 Marketing Strategy | Business Squared Keynote in Australia
 
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This is the greatest marketing strategy for 2018 that I can give any of you... Focus heavily on being successful with social media marketing specifically with Instagram and Facebook. If you don't, your chances of success will be much slimmer than anyone that does. Really happy that I got to give this keynote at Business Squared in Brisbane, Australia! Let me know in the comments below what you thought was the most insight part! ;) Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 681588 GaryVee
Pre launch Marketing Campaign & Sales Funnel Strategy by Sujan Patel
 
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Sujan Patel gave us a hands-on workshop on how to create a Sales Funnel Strategy and run a successful Pre-Launch Marketing Campaign. Follow this strategy to increase the benefits of your Pre-Launch Marketing Campaign and find out how to create a Sales Funnel Strategy that works best for you. Sujan, is the Founder of Webprofits, a growth marketing agency & managing partner at Ramp Ventures, SaaS tool for sales and marketers, and a renowned expert in Pre-Launch Marketing & Sales Funnel Strategy creation. This talk was given during Amsterdam’s Growth Marketing Conference at Growth Tribe. You'll learn how to identify your channels of growth, understand your sales funnel, focus on the parts of your sales funnel that drive growth and also learn to identify the weaknesses within your sales funnel. This talk centres around, launch marketing, pre-launch marketing, sales funnel strategy, stages and sales funnel marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies. Sujan is a leading expert in digital marketing. He is a hard working & high energy individual fueled by his passion to help people and solve problems. Between his consulting practice and his software companies, Sujan’s goal is to help entrepreneurs and marketers scale their businesses. Sujan is an avid writer and to publications such as Forbes, WSJ, Inc and Entrepreneur Magazine. In his 13 years in digital marketing Sujan has helped companies like Salesforce, TurboTax, Sony, Mint, and hundreds of others acquire more customers, build brand awareness, and grow their businesses. You'll learn how to get your first 1000 customers with no marketing budget. He'll cover pre-launch marketing, how to nail a launch and post launch marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies. Topics discussed include: content marketing tips & tactics funnel marketing bullseye framework influencer marketing community management cold email campaigns a/b tests launch marketing tips nps survey secondary SEO ------------------------------------------------------------- Speaker links: Twitter: https://twitter.com/sujanpatel LinkedIn: https://www.linkedin.com/in/sujanpatel/ ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/F2CsNSuxGo8 -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 11630 Growth Tribe
The #1 Marketing Strategy To Grow Your Online Business (UPDATED FOR 2018)
 
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FREE COURSE To Start Your Online Business: http://projectlifemastery.com/free-course I would like to share with you the #1 marketing strategy that you need to grow your online business. This is what I spend the majority of my time doing in my business. It is the most valuable action that I engage in, in order to gain more traffic, create impact in peoples’ lives, build my brand, and make more money. The strategy that I am referring to is content marketing. In simplest terms, it is the process of creating valuable and relevant content for your target audience in order to build relationships and trust with them. In today's digital world, content is king. Everything on the Internet is comprised of content, in the form of text, images, video, and audio. Research shows that every minute, 1440 WordPress blogs are published, and 500 hours of content are uploaded to YouTube. Seth Godin said it best, "Content marketing is the only marketing left." ★☆★ VIEW THE BLOG POST: ★☆★ http://projectlifemastery.com/number-1-marketing-strategy ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► http://www.projectlifemastery.com Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ MY PRODUCTS & COURSES: ★☆★ Life Mastery Accelerator ► http://www.lifemasteryaccelerator.com Online Business Mastery Accelerator ► http://www.onlinebusinessmasteryaccelerator.com Morning Ritual Mastery ► http://www.morningritualmastery.com Affiliate Marketing Mastery ► http://www.affiliatemarketingmastery.com Kindle Money Mastery ► http://www.kmoneymastery.com 24 Hour Book Program ► http://www.24hourbook.com Kindle Optimizer ► http://www.koptimizer.com ★☆★ MERCHANDISE: ★☆★ Mastery Apparel ► http://www.masteryapparel.com ★☆★ RECOMMENDED RESOURCES: ★☆★ http://www.projectlifemastery.com/resources If you found this video valuable, give it a like. If you know someone who needs to see it, share it. Leave a comment below with your thoughts. Add it to a playlist if you want to watch it later.
Views: 13086 Project Life Mastery
The Difference Between Marketing vs Branding Strategy
 
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Click here to subscribe: https://bit.ly/2HxjQRa That old marketing vs branding debate is a tricky one, but on today's episode we're going to tackle it head on, talking about brand awareness marketing versus direct response marketing and which one is best for your business. You see, when it comes to marketing your business, there's no shortage of strategy, tactics or tools available to use. You can use social media, you can use email marketing, there's content marketing, there's video marketing, you can blog, do SEO, you can do direct mail, pay-per-click, maybe start a YouTube channel, maybe run some Facebook ads... You ever consider putting up a banner or doing some skywriting? Don't do that ;) Regardless of which tactic you decide to use, they tend to fall into one of two camps: One of which is brand awareness marketing, and the other one is direct response marketing. Now, when I first got involved in the marketing game, I fell firmly into the brand awareness marketing which is all about creating value, creating content, getting out there and staying top of mind among your target market. However, it didn't take long before the siren song of the direct response marketer started calling me in, and I was all but enthralled with creating those direct response ads that were designed to get action and get action quickly. So where did I end up? Watch the video to learn now. ***FREE Marketing Resources YouTube Subscribe Link: https://bit.ly/2HxjQRa Facebook Ad Image Guide : https://bit.ly/2H9EPt9 FAST Content Formula : https://bit.ly/2JEu5kz 60 Second Video Ad Script : https://bit.ly/2GQF0Kl One Page Marketing Plan : https://bit.ly/2v6HPBp ***My Marketing Toolkit My Computer : https://amzn.to/2v5BXZi My Email Marketing Software: https://bit.ly/2qEmhHX My Landing Page Software : https://bit.ly/2v5g1xw My Website Hosting Software : https://bit.ly/2JCRJ13 Conversion Boosting Tool : https://bit.ly/2qrdCby My Speed Learning Secret : https://amzn.to/2JEm938 ***My Video Gear My MAIN Camera : https://amzn.to/2GRxu1R My Backup Camera : https://amzn.to/2qq9nMx My MAIN Lens : https://amzn.to/2Hxgqvi The Second Fave Lens : https://amzn.to/2IKrxjK My MAIN Mic : https://amzn.to/2IOksP1 My Fave Tripod : https://amzn.to/2quJewr My DRONE : https://amzn.to/2v4wEcx My Drone Filters : https://amzn.to/2IKz1mW ***FOLLOW ME: Website: http://adamerhart.com Twitter: http://twitter.com/adamerhart Facebook: http://facebook.com/officialadamerhart Instagram: https://www.instagram.com/adamerhart
Views: 505 Adam Erhart
What is Brand strategy?  Types of Brand & Marketing Strategies
 
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5 Step Brand Development Strategy Brand development is the process of creating and strengthening your professional services brand. Developing a stronger brand is most important task. Brand strength = Your reputation X Your visibility Strategies to be followed for the Brand Development 1. Consider your overall business strategy A strong, well differentiated brand will make growing your firm much easier. Be clear about your goals.Your brand will help you to achieve that. 2. Identify your target clients Firms with high growth and profit are focused on having clearly defined target clients. The narrower the focus, the faster the growth. 3. Develop your name, logo and tagline A new firm name, a new logo and tagline may support your brand positioning. Remember, your name, logo and tagline are not your brand. They are ways to communicate your brand. 4. Develop your content marketing strategy Content marketing increases both visibility and reputation of brand. It is the perfect way to make brand relevant to target audiences. 5. Develop your website Website is most important brand development tool. Here all your audiences turn to learn what you do and how you do it.
Views: 7409 Weekly Marketing Tips
Content Marketing Strategy 2018 | Social Media & SEO
 
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Content Marketing - http://MentorWithNick.com https://www.facebook.com/groups/126439628047129/ https://facebook.com/mentorwithnick https://www.youtube.com/c/NickVA https://instagram.com/nickarapkiles https://www.snapchat.com/add/mentorwithnick Music: Inspiration - Unknown Brain content marketing strategy, content marketing strategy 2018, content marketing seo, content marketing social media, content marketing specialist, content marketing step by step, content marketing system, content marketing strategy youtube https://www.youtube.com/watch?v=6MrREZ2zYNs
Views: 1336 Nick Arapkiles
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 107954 Brian G Johnson TV
How to make Videos for Business: Content Strategy
 
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[ Want to try Recording for Revenue? Click here: http://bit.ly/1LKlW6i ] How to make videos for business // The Top 3 Types of videos you need to be creating for your business, to see the highest ROI. I'll break down your video content strategy in this video, to help you save yourself time and resources in creating high value video content for your target audience. How to Edit your Videos: https://youtu.be/iI8bNbZUG4k Video Equipment: https://youtu.be/j685NaMDVYE Camera Suggestions: https://youtu.be/yOFS02lO_c0 How to be Comfortable on Camera: https://youtu.be/ymyVwx4xNNQ Get your video editing cheat sheet and more by signing up here: http://www.sunnylenarduzzi.com Talk to me: Snapchat: sunnylenarduzzi Twitter: https://twitter.com/SunnyLenarduzzi Instagram: http://instagram.com/sunnylenarduzzi/ Facebook: https://www.facebook.com/SunnyLenarduzzi
Views: 60499 Sunny Lenarduzzi
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 124301 Graeme Newell
The Perfect Content Marketing Strategy (Nothing Held Back!)
 
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Want to learn more about content marketing? Check out our free web training - 90 Days To A Profitable SEO Driven Content Marketing Campaign: https://contentmarketingmastery.co/profitable-content-marketing-training Or check out our blog: http://easyautomatedsales.com/blog --------------------------------- The Perfect Content Marketing Strategy For Small Businesses, Enterprise Businesses & Tech Companies What You're Going To Learn: - Why companies like HubSpot rely solely on content marketing to drive millions of dollars in revenue every single month - Exactly how the biggest companies in the world like HubSpot, Moz, Buffer and KissMetrics are bringing in +$10 million in traffic a month organically - The EXACT formula for content marketing that can add up to $1 million to your bottom line in the next 12 months - How to scale, automate and outsource ALL of it! - And sooooo much more
Views: 119928 Easy Automated Sales
Coca-Cola Content 2020 Initiative Strategy Video - Parts I & II
 
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This video is combines the Part I and Part II videos of the Coca-Cola Content 2020 Initiative (C2020I) videos on Coca-Cola's emerging content marketing strategy as they transition from one-way messaging via advertising excellence to content marketing excellent that makes their marketing content optimized for audience interaction (customers, partners, employees, enthusiasts, stakeholders, etc.). C2020I is the perfect compliment to Google's "Zero Moment of Truth" (ZMOT) videos and strategies. For more information about modern marketing strategy and content marketing services, visit Forward Marketing at forwardm.com.
Views: 180656 forwardmarketingtv
Giving Your Best Work Away for Free as a Content Marketing Strategy
 
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Q: I sometimes feel that giving away some of my best work for free might mean others perceiving it as less valuable. Is this a true risk or is that where the right hook balances it all out? Watch the full #AskGaryVee Show Episode 73 here: https://www.youtube.com/watch?v=jjfwP6TP3Ow Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 6406 AskGaryVee
Wine Marketing Strategy | Content Marketing Plan For Wine Brands
 
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Wine Marketing Strategy | Content Marketing Plan for Wine Brands Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ One of the most powerful methods to forward your wine marketing strategy is the use of modern inbound marketing. Factually any wine brand can take advantage of it with minimal investment. How much does it cost to place an ad in Wine Enthusiast, versus creating content and distributing it through your email and social media? The only time involved with the latter is the man hours, but once created, those networks will remain in place for a long time. And according to a recent Hubspot report that surveyed 900+ professionals, 89% of businesses are either maintaining or increasing their inbound marketing budgets. What you can do to better market and sell wine: 1. Use video as branded content to forward your wine marketing strategy. Branded content, such as video presentations, insight into how to pair wine with food, interviews with wine experts, and showcasing popular vineyards, are just some of the ideas of promoting wise through content and social media. 2. Blog more. If your winery had a special event, write a quick paragraph that covers it. Got sheep grazing in the spring vineyards? Explain how it’s part of you practice and post pictures of the baby sheep. Everyone loves baby animal pics. Is there an exciting new variety being released? Interview the winemaker, and express his passion for it. 3. Use paid social media advertising, such as Facebook. Don’t simply post links to your bottles of wine for sale. In fact, promoting your product on the social network should be a low priority. Use them to listen to your customers, and interact with them. Show them there’s a face behind the company. This fosters trust and increased loyalty. Post a picture of your last wine club event and tag your wine club members. Their friends and family will see that, and it furthers your brand recognition. 4. Monitor your brand. You have a world of wine bloggers, forums, and niche social communities talking about your brand. Visit their site, and comment on their review. Join the forum and do the same.
Views: 5051 Edwin Dearborn
What Are the Most Successful Marketing Strategies for Startups?
 
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Q: Which marketing vehicles are working best to grow the businesses of the startups you have invested in? Watch the full #AskGaryVee Show Episode 96 here: https://www.youtube.com/watch?v=4K0rlwjKCz8 Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 40332 AskGaryVee
10 Instagram Marketing Strategies for Business 2018
 
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Here are 10 Instagram marketing strategies for business updated for 2018. Go to http://selfmadesuccess.com/instagram-marketing-strategies-business/ for video notes, related content, tips, and helpful resources mentioned. Let's Connect! Twitter - https://twitter.com/MrJustinBryant Pinterest - https://www.pinterest.com/mrjustinbryant/ Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, you will learn about 10 Instagram marketing strategies for business updated for 2018. Enjoy the video and let me know what you think in the comments below! https://www.facebook.com/mrjustinbryant
Views: 5931 Justin Bryant
YouTube Strategy for 2018 — 3 Tips
 
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3 tips on creating a YouTube Strategy and how to make a YouTube plan for 2018. ***** To learn more about the holiday "Grow with Video Live" special click here: http://GrowWithVideo.live What is Grow with Video? Grow with Video is an advanced live online strategy session happening Friday December 29th, at 10AM PST (replay will be available). And for a limited time you can get over 80% registration plus an exclusive holiday bonus package! Learn more here: http://GrowWithVideo.live FACEBOOK PAGE — I do weekly Facebook Live Streams on this page. http://fb.com/seanthinks QUESTION — Have a question about Online Video, Video Production, Tech, Marketing, or Anything Else? Post in comments section of this video! Subscribe to THiNK Media TV Here: https://www.youtube.com/THiNKmediaTV Sean Cannell on Social Media: http://seancannell.com https://twitter.com/seancannell https://instagram.com/seancannell https://www.snapchat.com/add/seancannell https://www.facebook.com/seanthinks ---------Cameras and Gear Used To Shoot This Video ------- 1. Canon EOS 80D Digital SLR Kit http://amzn.to/2zzikL2 This VIDEO was EDITED with Adobe Premiere on a PC. http://bit.ly/PremiereProTrial DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support! About This Video: In this video Sean Cannell from Think Media shares tips for on creating a YouTube Strategy for 2018 and youtube strategy marketing. If you want to create a youtube strategy for businesses or for building your personal brand, check out these tips. Creating a Youtube success strategy and game plan will help you go further faster in 2018. Grow with Video is a live training that will also be recorded. It will help with youtube goal setting and how to make a youtube plan. Go to http://GrowWithVideo.live.
Views: 35809 Think Media
Video Marketing Strategy | C3 2017 | Mark McMaster
 
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Jump in — grab your tickets to C3 2018 now. | https://goo.gl/N62Gvy Cutting Through the Content Clutter: Engaging Video Content Marketing Mark McMaster, YouTube Looking for a comprehensive guide to video marketing strategy? Look no further. As head of Global Brand & Video Go-to-Market Strategy at Google, Mark McMaster knows a thing or two about YouTube optimization. Take a deep dive on trends in video marketing strategy as seen on YouTube. Get detailed insights into video consumption trends. Explore the challenges and opportunities for content in a mobile-primary, multi-screen world. Learn more than you knew existed about youtube optimization. Understand how to measure the value of video engagement and decode disparate video metrics, so you can build a comprehensive, winning video marketing strategy. The heart of YouTube optimization, according to Mark, is the A-B-C-D approach: Attract, Brand, Connect, and Direct. Attract people to your content, brand what you make (not too much or too little), form a connection that sustains viewership, and direct people somewhere after they've consumed your content. If you can do that, you've got a winning video marketing strategy. C3 2017 brought to you by Conductor. For more information on how Conductor can help your marketing organization check out: http://www.conductor.com
Views: 4333 Conductor
10 Business Marketing Strategies That Made Apple Worth Billions
 
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10 business marketing strategies that made Apple worth billions. Go to http://selfmadesuccess.com/business-marketing-strategies-apple/ for video notes, related content, and helpful resources mentioned. Let's Connect! Twitter - https://twitter.com/MrJustinBryant Facebook - https://www.facebook.com/justinbryantbusiness Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, you will learn the top 10 business marketing strategies that made Apple worth billions of dollars. As one of the most successful tech companies in history, they have revolutionized the way we listen to music, use computers, and even what a cell phone can do. None of this happened by accident. This is a company led by incredible visionaries like Steve Jobs, that knew exactly what the marketing message needed to be. They've branded their tech empire perfectly, creating a cult-like following of millions of happy customers. I'm going to show you what marketing principles Apple was built on, so you can apply them to your own business. Enjoy the video and let me know what you think in the comments below! https://www.facebook.com/mrjustinbryant
Views: 13120 Justin Bryant
The 3 Pillar Content Marketing Strategy - How To Guarantee Your Marketing Success Through Content
 
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If your content marketing strategy is missing one or more pillars, then you're destined for mediocre results. When you get all three pillars to your content marketing strategy working, liking to each other and growing, you are able to create a web of high authority content that can elevate your marketing results with minimal energy turning your wordpress site into an authority site. This is key to a successful internet marketing campaign. This video is the overview of the strategy. If you want the DIY content marketing strategy laid out so you know exactly what to do in what order, go here: https://www.youtube.com/watch?v=qDut6NJK8h0 Content marketing positions you as a niche expert to your customer avatar and also helps your visitors get to know you, like you and trust you so when you do offer your opt in or products, the likelihood of them converting goes up significantly. This is a powerful inbound marketing strategy as described in this video: https://www.youtube.com/watch?v=hVt2YzdzYVs You are also able to leverage the brand value of the different platforms when you are displayed as a relevant search result and the shelf-life of content focused on these three pillars are infinitely greater than only focusing on social media marketing. You can also retarget your visitors with Facebook advertising once they visit your site if you have your Facebook tracking pixel installed and get a much better cost per click and cost per lead vs. cold marketing, as explained in this video: https://www.youtube.com/watch?v=sgJ6g3hjD_4 The three pillars are video marketing on YouTube, audio on Podcasts or written word on your WordPress blog. The first step is to figure out which pillar is going to be your content generation pillar. This pillar needs to fit your personality and DNA... Meaning if you are a comfortable and confident writer, use that! For me, writing is a total pain in the neck, and I'm comfortable speaking on camera, so video is my content generation pillar. After you have decided on how you want to generate content moving forward, you need to commit to taking massive action... This video shows the power and results from consistent action taken over time in this fashion. https://www.youtube.com/watch?v=sOuAMtTxE6k It is important to keep in mind Search Engine Optimization at every step... For video marketing, you should optimize each one for YouTube SEO before publishing: https://www.youtube.com/watch?v=ffkxuvFAE2k For your wordpress blog posts, each one needs to be optimized for search on Google: https://www.youtube.com/watch?v=Nu5lo2_WC1c This is why I recommend you spend enough time mastering the first content marketing pillar before moving on to the next. You need to be sure you are maximizing your efforts on each of these and this is best taken in steps. Then, decide on what the next easiest pillar to add on will be for you... If you are writing long form blog posts, your next step is to get a spoken .mp3 of the content. You can find someone on Fiverr to do this for you for cheap! Many Fiverr providers will not only speak out the track but will make it into a full video for you so you can publish it straight to YouTube. This concludes your second pillar. Third, in this scenario would be to publish the mp3 file separately to a podcast hosting site like Libsyn or SoundCloud and create a podcast with your audio content. This video shows you exactly how to turn your YouTube videos into podcast episodes: https://www.youtube.com/watch?v=o0Pb46cssuM For podcasting, you will want to 'drip out' your audio files on a launch schedule like we discussed in this video: https://www.youtube.com/watch?v=tsFvfJvADfE When podcasting is not your content generation pillar, I believe it is best saved for last... Focusing on YouTube and your WordPress blog as the first two pillars of your content marketing strategy. This is because you may not want every post/video to be an episode (exactly what I'm doing) so you may need a larger queue of content to pull from in order to get a consistent publishing schedule once you start. Another important thing to keep in mind about your content marketing efforts... You don't have to get this all up and running at the same time. As I explained in this video, it took me several months to find and work with my writer who is turning my videos into written content (with the help of Trint)... And now, over 6 months into content creation, I am just barely getting started launching my podcast. The whole theory here is to get all you can out of everything you create... Mainly focusing on the platforms and locations that will get you the longest shelf life for your efforts. Once you have this strategy in place, you can move onto the concept of content syndication, which can leverage paid traffic and social media marketing to get even more reach for your content and your video marketing efforts.
Views: 4578 Miles Beckler
Best Content Marketing Strategy
 
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Please visit http://www.edwindearborn.com/ | 714-300-9566 I am a digital marketing consultant who helps people develop and executive their content marketing strategy. As I say in my video about content marketing, "I believe that a small business, well marketed, is the best investment." What is content marketing? Marketing consultant and leadership strategist, Edwin Dearborn takes you through his concepts, philosophies, and inspirations in this informative video. I can provide you complete marketing consultant services: This includes all types of traditional and online marketing including: B2B content marketing, Search Engine Optimization (Getting you found in search engine results.), Search Engine Marketing (Pay Per Click and display advertising online) , Website Development, Social Media, E-mail & Newsletter management, Print, Media, Demand Generation, Lead Development & Nurturing, and more. I am located in Orange County, California. If you have marketing needs, I can offer the solutions. What are you looking for in a digital marketing consultant? I offer a full range of marketing consultant services to meet your needs. I can help you develop your brand identity and positioning, create a strategic plan, develop and optimize appropriate tactics to achieve the goals, and report on the results of our efforts as we go. Feel free to contact me at (714) 300-9566 to help you develop a comprehensive content marketing strategy. Digital Marketing Consultant | Content Marketing Strategy | SEO Marketing | Online Marketing Video, audio, and music production by Blake Carver. http://www.blakecarvercreative.com Content Marketing | Content Strategy | Content Creation & Management
Views: 3107 Edwin Dearborn
The Best Social Media Marketing Strategy for 2017
 
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Here's the best social media marketing strategy for 2017. Go to http://selfmadesuccess.com for video notes, related content, tips, and helpful resources mentioned. Let's Connect! Twitter - https://twitter.com/MrJustinBryant Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, you will learn about the best social media marketing strategy for 2017. It will help your personal or business brand build a quality following with thousands of loyal people engaging with your content. Enjoy the video and let me know what you think in the comments below! https://www.facebook.com/mrjustinbryant
Views: 59337 Justin Bryant
What To Post On Facebook? - Facebook Marketing Content Strategy Tutorial 2017
 
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What To Post On Facebook? - Facebook Marketing Content Strategy Tutorial 2017 There are 8 primary types of facebook content: - Memes - Product or service centered content - Useful content such as blog posts, ebooks, webinars, instructional videos and many more - Content centered for casual people - Conversational content - Evergreen content - Other people’s content Many people are able to leverage memes as great Facebook content by sharing what they’re thinking through them. Firstly, they can be used for sharing great or inspiring quotes you might have found. This works for some brands, but it is not always in line with the tone or personality of a specific brand. Product oriented content comes to mind first to most people when they want to start promoting on Facebook. You should be careful with this kind of content that you’re not forcing it on people and that you are not trying too hard to sell your product. It is best used as a tool to be able to share a feature or a great fact about your product. People centered content is just what it sounds like. It is about you or maybe about your team and what you are doing to make the product you are offering better. It should show who you are as people and who is behind the product. While this kind of contents will not necessarily help you drive sales and business but it will get you closer connected to the people that like your brand or product. It’s meant to show your audience that you are not all about selling products but also that you are a normal person that is not that different from them. Conversational content is basically starting conversations with your followers or in this case people who like your Facebook page. The main goal is to get people to engage and if you make it fun and interesting they will. You need to know how to create this type of content if you want to expect responses, feedback and more. The evergreen content is usually your own content that you published a year or maybe two ago and is still good for you to use it again or repost it. It is usually valuable insights on your industry and lifestyle around your brand. It comes in many forms but the most popular are blog posts, instructional videos, infographics and more. This type of content retains value over a long period of time. If you think your content is still relevant even so much time later you should not hesitate to repost and reuse it. You can also share other people’s content. This is important because it is hard to consistently come up with good or interesting content on a daily, weekly basis. It also requires a big time investment and you might not have that as a business owner. It also gives you a great opportunity to show that you are not all about yourself and that you also care about what other people are doing that may be helpful to them. It is really important to be able to leverage your content and to create the right mix of content. If you are only posting for fun it will bring you no business. The same goes for only talking about other people or only talking about your business. You should get just the right amount of each. This great video tutorial on Facebook content creation 2015 will show you exactly how to go viral on facebook. You will need to use videos, pictures and many other types of content that we will try to make into viral content. The webinar covers how to make content viral and many Facebook marketing strategies along with Facebook marketing secrets and tips. Facebook content is not that hard to make as will be covered in this Facebook 2015 tutorial. You will know exactly what to post on facebook and what not to in order to be successful in Facebook marketing as is the creator Mark Zuckerberg. FB content is very important for growing your brand and for that you need a content strategy or Facebook content strategy in this case for content marketing in 2015. Facebook marketing is not that easy and without marketing strategies it can get quite challenging especially for a business. Marketing facebook in 2015 will promote your business on facebook and you can do it by searching for facebook groups which is a great Facebook marketing strategy 2015. Facebook news feed is changing by the day and if you want to be a Facebook expert and be social media marketing you should know all the Facebook marketing secrets. On your Facebook page you can also use promoted posts and Facebook offers. Another integral part of Facebook are the business pages as well as the facebook landing page. Facebook ads are also a way to share content and can be used in your facebook strategy.
Views: 6980 Thomas Joslyn
Content Marketing Strategy | Content Marketing Tutorial | Content Marketing Examples | Simplilearn
 
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This Content Marketing Tutorial will explain the concept of Content marketing using some case studies. This Content Marketing Tutorial is designed for absolute beginners to make them usdertand the importance of Content Marketing in the current world. Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media voice that is mostly detached from their content marketing strategy. This Content Marketing Tutorial will explain the topics listed below: 1. How to identify channels matter most to your business (B2B or B2C) 2. Benefits of YouTube, Facebook, Twitter and LinkedIn 3. What makes content irrestibly sharable Subscribe to Simplilearn channel for more Digital Marketing Tutorials - https://www.youtube.com/user/Simplilearn?sub_confirmation=1 Digital Marketing Articles - https://www.simplilearn.com/resources/digital-marketing?utm_campaign=Content-Platform-z3CEHPsxkwQ&utm_medium=Tutorials&utm_source=youtube To gain in-depth knowledge of Content Marketing and other Digital Marketing tools and techniques, check our Digital Marketing Certified Associate Training Course : https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training?utm_campaign=Content-Platform-z3CEHPsxkwQ&utm_medium=Tutorials&utm_source=youtube #DigitalMarketing #SimplilearnDigitalMarketing #DigitalMarketingCourse #DigitalMarketingCertification #DigitalMarketingCertifiedAssociate #ContentMarketing - - - - - - - - - - - - - - What are the Digital Marketing Certitied Associate Course objectives? Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. The Digital Marketing course will prepare you for the most sought-after certification exams such as OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google AdWords, Google Analytics, and Twitter Marketing. This course will enable you to: 1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing 4. Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter 5. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications What are the projects and tools included in this Digital Marketing course? Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy. Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance. Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website. Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement. Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel. - - - - - - - - - - - - - - For more updates on courses and tips follow us on: - Facebook : https://www.facebook.com/Simplilearn - Twitter: https://twitter.com/simplilearn - LinkedIn: https://www.linkedin.com/company/simplilearn - Website: https://www.simplilearn.com Get the android app: http://bit.ly/1WlVo4u Get the iOS app: http://apple.co/1HIO5J0
Views: 18281 Simplilearn
Influencer Marketing, Personal Branding Strategy, Changing the Education System | AskGaryVee 240
 
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-- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk QOTD: 27:45 : Who is the last person that you positively impacted? #TIMESTAMPS: 2:55 : What's your perspective on Document V/S Creating? 7:33 : How to build a fitness social media platform using influencers? 16:55 : How would you work with VaynerTalent Clients for Personal Branding in the music industry? 22:15 : Top 2 things you would change in high school education for struggling students? -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). ---- Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: https://www.snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud | https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps | http://planetoftheapps.com iTunes Podcast | http://apple.co/1QxEM7m Wine Library | http://winelibrary.com
Views: 192591 GaryVee
Instagram Marketing 2018 - How To Create A Content Strategy Plan
 
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In this video you'll learn how to create a content strategy plan. This is a MUST for any social media account. This allows you to strategically plan your marketing schedule for the upcoming weeks to months. To download the content strategy plan - click the link below! https://www.stellationmedia.com/instagram-free-training Check out my agencies Instagram Growth Service! http://stellationmedia.com/instagram-growth
Views: 6400 Derek Allegrini
Documentary- The Story of Content: Rise of the New Marketing
 
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For more info: https://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/ Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever. Download our discussion guide to explore the documentary and its theme more deeply, and help you share the conversation with your executives, your colleagues, your associations and beyond: http://contentmarketinginstitute.com/... FOR TONS MORE advice & education: http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute... Register today for #CMWorld: http://www.contentmarketingworld.com/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
Content Creation Strategy For Ecommerce and Online Brands
 
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Today's brand building tip. We're going to be talking all about the content trifecta method. This is where you can take one piece of content and you can multiply it by three. You will be getting you more eyeballs on your content and also on your brand for a potential sale. So if you're interested in learning this trifecta method, watch this video because that's what we're going to cover here on the whiteboard. Have you heard about PACE? Learn Below!P = Preparation - Part 1 - https://youtu.be/ys5Q8gW4t6kA = Attention - Part 2 - https://youtu.be/azuVZJDukVYC = Cultivation - Part 3 - https://youtu.be/LAky6tuKRwAE = Expansion - Part 4 - https://youtu.be/COg742Pty8M • Check out my Weekly Workshop Here: http://theamazingseller.com/workshop/ ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://theamazingseller.com/youtube ★☆★ Check out my Podcasts ► http://theamazingseller.com A Few of The Many Topics Discussed on My Blog are: ▪ Amazon FBA for Beginners - http://theamazingseller.com/453 ▪ Retail Arbitrage - http://theamazingseller.com/7 ▪ How to get more leads - http://theamazingseller.com/555 ▪ Internet Marketing Tips - http://theamazingseller.com/318 ▪ Insert Cards - http://theamazingseller.com/355 ▪ Video Marketing - http://theamazingseller.com/510 ▪ Advertising & Marketing - http://theamazingseller.com/522 ▪ Building Sales Funnels In Your Business (What – How And When?) - http://theamazingseller.com/527 ▪ 3 Types Of Sales Funnels For Your Business (Survive Without Amazon Sales)- http://theamazingseller.com/230 ▪ Product Selection - http://theamazingseller.com/429 ▪ FBA (Fulfillment by Amazon) - http://theamazingseller.com/459 ▪ Sourcing - http://theamazingseller.com/332 ▪ Email List Marketing - http://theamazingseller.com/520 ▪ Email List Building - http://theamazingseller.com/157 ▪ Facebook Fan Page - http://theamazingseller.com/485 ▪ Private Label - http://theamazingseller.com/440 ▪ How To Launch Products - http://theamazingseller.com/465 ▪ Jungle Scout - Greg Mercer - http://theamazingseller.com/344 ▪ Amazon PPC - http://theamazingseller.com/119 ▪ Keywords - http://theamazingseller.com/483 ▪ Entrepreneur - http://theamazingseller.com/125 ▪ And Much More Top Tools & Resources For FBA Private Label Sellers - http://theamazingseller.com/resources ★☆★ FOLLOW ME BELOW★☆★ Facebook ► http://theamazingseller.com/fb Itunes►https://itunes.apple.com/us/podcast/the-amazing-seller-podcast/id963294070 Instagram► http://instagram.com/scottvoelker
Views: 765 The Amazing Seller
Personal Branding Strategy
 
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►Q: How do you differentiate your personal brand from others? ►Watch the full #Askgaryvee episode here: https://youtu.be/jurRswnqgSI ► Looking for a specific question or answer? Check out my business Search Engine: http://ask.garyvaynerchuk.com ► Subscribe to #AskGaryVee Here - https://www.youtube.com/c/askgaryvee?sub_confirmation=1 -- The #AskGaryVee Show is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com --
Views: 8064 AskGaryVee
Instagram Marketing Tips For 2018: 5 Advanced Strategies to Grow Your Instagram Quickly
 
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Want to do better Instagram marketing? Check out this video where I dive into 5 advanced tips for doing betting marketing on Instagram. Some of these tips are a little advanced, but all these tips can help you grow your instagram account quickly. I've used these tactics to grow from 0 instagram followers to just over 35,000 in only 1 year. I hope they can help you be awesome at Instagram marketing. Subscribe to my channel to be notified when new videos drop https://www.youtube.com/subscription_center?add_user=chriskubby Chris 'Kubby' Kubbernus builds businesses with heart. Follow his journey. Find Kubby here: Website: http://www.chriskubbernus.com Twitter: http://www.twitter.com/chriskubby Facebook: http://www.facebook.com/chriskubby Instagram: http://www.instagram.com/chriskubby Periscope: http://periscope.tv/@chriskubby Snapchat: http://snapchat.com/add/chriskubby LinkedIn: https://www.linkedin.com/in/kubby
Views: 479294 Chris 'Kubby' Kubbernus
4 Step Content Marketing Strategy Presentation
 
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http://www.authoritycontent.com/ Content creation is the name of the game today when it comes to online marketing. You need to have that great content to promote your business. It should not be pitchy, but focus more on how you can help your target client or customer. Watch serial entrepreneur David Jenyns as he explains how to create the best content. Are you ready to take your marketing to the next level? The Authority Content is what you need. Visit http://www.authoritycontent.com/.
Views: 11532 Melbourne SEO Services
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.ecommercemarketing360.com/ecommerce-marketing-overview/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 288031 Marketing 360
Watch the Greatest Strategy of All Time for Business Success | DailyVee 447
 
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Producing good content on a consistent basis is the best marketing strategy for businesses in this generation. Content marketing is smart because content is the currency of the internet - if you're not putting out content, you're not relevant. By the way, I'd love to hear from you guys on what you think about this Q&A format living in DailyVee. Please let me know!!! Quick shoutout to two influencers, Leenda Dee & Laura Elisa, for two of the questions featured in this video ;) Leenda - https://www.instagram.com/leendadavenue/ Laura - https://www.instagram.com/lauraelisa/ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Preorder my new shoe here: https://garyvee.com/GaryVee003 — Join my #FirstInLine community: https://garyvee.com/JoinFIL — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 81689 GaryVee
Content Marketing Strategy for Small Business | YouTube Content Strategy
 
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Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ Content marketing strategy for small business forms the cornerstone of successful marketing and PR in today’s world. Content is what clearly communicates any company’s brand. Great and relative content should always be the focus of your website and overall marketing efforts. If there is no content worth reading or viewing on the site, then you cannot drive traffic to your site, much less keep them there. As the more popular saying goes these days, “Content is King”. But you cannot just create content for its own sake, but relevant content. In truth, the hard part of successful digital marketing isn’t drawing an initial amount of attention to a website, but to keep people coming back. This means you will need a regular stream of relevant content, not just good content every so often. Your content should be directed at a targeted audience, as modern-day marketers should focus on trying to understand their customers, rather than just tell them what they should be paying attention to. Your content will evidently evolve over time, as the target audience’s interests will change. But the more consistently a website’s content is to their target audience’s interests, the more successful it will be. The secret is to focus with the relationship you build with your community so that they respect, trust and admire you. Content can be company created as well as customer created. It can be curated or conversational. The fact of the matter is if you have content, you are more likely to generate leads and foster ongoing relationships with customers. “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. The idea of sharing content as a means of persuading decision-making has driven content marketers to make their once-proprietary informational assets available to selected audiences. Alternatively, many content marketers choose to create new information and share it via any and all media. Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person road shows, roundtables, interactive online, email, events. The purpose of this information is not to spout the virtues of the marketer’s own products or services, but to inform target customers and prospects about key industry issues, sometimes involving the marketer’s products. The motivation behind content marketing is the belief that educating the customer results in the brand’s recognition as a thought leader and industry expert.” – Wikipedia Please subscribe to my YouTube Channel
Views: 586 Edwin Dearborn
Planning A Content Marketing Strategy
 
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What Is Content Marketing? Content Marketing is the branch of marketing that deals with sharing valuable materials online to attract and build relationships with a brand’s target audience. Content - Foster Relationships With Audience - Drive Leads - Establish Your Brand As An Industry Leader- Improve Your Credibility -Assist With Search Engine Rankings Examples - Blog Posts, Videos, Images, Infographics, E-books, Whitepapers Case Studies, Guides Goal of Conducting A Content Marketing Strategy - An effective strategy should identify what exact goals you want to reach and how you plan to accomplish them. 7 Steps To Create A Content Marketing Strategy Analyze Your Niche - Conduct a SWOT analysis and determine where you can bring value to your market. Analyze content from your competitors. Define which social channels are most popular within your industry and discover the most engaging content in your niche. SEMrush Solution - Social Media Tool - Create a Social Media project in SEMrush analyzing your channels along with your competition. Through the various reports determine which social channels perform the best for your niche. Use the Engagement reports to analyze successful content. Define Your Goals - Create goals centered around specific results. Set and define clear goals. Define your Key Performance Indicators (KPI) by using SMART goals. SEMrush Solution - Organic Traffic Insights - Analyze your current results to understand what you would like to set as your goal(s). These can be increasing your time on page to simply increasing your traffic. Determine Your Target Audience - You will have multiple audiences you need to appeal to. Make sure to create separate content with separate goals for each of your audiences. Think demographics, needs, interests and locations. SEMrush Solution - Backlinks & Brand Monitoring Tool - By analyzing both the backlinks pointing to your domain as well as who is mentioning your brand, you get a clearer picture as to what types of audiences are interacting with your website. Create A Content Plan - After defining your audience, find what type of content has performed the best. Try to tie in your goals so that you are creating a process around them. Implementing an editorial calendar can help with the planning and scheduling elements of your plan. SEMrush Solution - Social Media Tool - Use the Engagement reports to analyze successful content created by your competitors. Determine based on your research, what type of content and direction you wish to take. Develop an SEO-Friendly Content Structure - The keywords you choose to base your content around will determine where in the search results your website is displayed. You will want to choose the proper keywords that will coincide with the content you create SEMrush Solution - Keyword Magic Tool - The Keyword Magic tool will assist you in finding the keywords that fit. You will want to find keywords that balance both search volume and keyword difficulty (KD & Competitive Density). Create and Implement Content - Shape your content around the previous steps. Make sure that you are using the most appealing format to your customers, along with the proper content that will make an impact with your audience. Create something worth sharing. SEMrush Solution - SEO Content Template - Use the SEO Content Template to determine how to best structure your landing pages around your target keyword(s). Plan Your Distribution - Determine how and when you will distribute your content to your audience. Schedule your social media posts, create email campaigns promoting your content and also have a plan of which sites you would like to share/partner with you. SEMrush Solution - Brand Monitoring Tool - Here you can find where your brand has been mentioned previously for potential publishers of your new content
Views: 687 SEMrush
B2B Marketing Strategy: How To Get More Leads For B2B Businesses
 
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We all know the importance of B2B lead generation when it comes to helping your sales team reach their sales quota. It’s a simple situation that many B2B marketers and sales professional have had heated debates and fights over: No leads. No sales. No sales. No business. And if the leads aren’t great… That's on the marketer. But here's the thing: It doesn’t have to be this way! In this video, I break down 9 different tactics that B2B marketers can embrace to increase the volume of leads while ensuring that they're high quality leads. In this video, I’m going to show you how to attract quality leads, build trust with them online and ensure that your B2B brand (whether service or product) can have a solid pipeline that you’ll never lose sleep over because you’re wondering if sales is going to try and fight you during the next company meeting. These are some of the best ways B2B brands can generate leads and a sure-fire way to ensure that at the end of the quarter both marketing and sales teams are poppin’ a bottle of Dom Perignon together. One of the first things any great B2B marketer does before implementing a B2B marketing plan is identify their target audience and learn everything they can about them. Identifying a B2B target audience is a bit more difficult than it is in B2C situations because there's so many people that influence the decision in B2B. You see, when it comes to B2C, the purchase decision making process is typically much faster and comes down to one person making the call. Because of this, you can understand the individual pain points that this person has and focus solely on those. For most B2B purchases, we’re not talking about a $20 t-shirt or $6 phone case (unless it’s a bulk purchase). Most of the transactions that happen in B2B have a bigger average cart size and could be considered major purchases.In many cases, these purchases require a buy-in from multiple levels within an organization. It’s not just the senior marketer that approves your project, it’s procurement, the VP of digital and the CTO who all have an influence on that transaction. So figuring out EXACTLY who your audience is KEY! You see, instead of just targeting Aaliyah, the CEO of that Fintech company you’d love to work with, you’re also going to be targeting the CMO Erin, CFO James, CTO Alicia and the Sr. Marketer Josh that you used to work with at your old company. And the way you reach James might be different from the way you reach Erin or Josh. That’s why it’s so important to keep track of the various touchpoints, how they’re happening, and use that data to better understand what type of content they want, how they want to receive it, and whether or not they’re warmed up enough to go in for your pitch. That’s the role of internal data. And it’s internal data that will help you better understand exactly who you should be talking to in the first place. As a starting point, you should look at who your best customers are: Which customers see the most value in your product or service? Which customers have you given the most value to? What content does your audience consume online? Which customers does your team love serving? Which customers give you the most love? All of these answers should assist in helping you figure out EXACTLY how to use the different strategies and tactics I break down in this video. ========= Full Blog Post here: https://rosssimmonds.com/b2b-leads/ ========= Connect with me on these various channels: Twitter ➜ https://twitter.com/thecoolestcool Instagram ➜ https://www.instagram.com/thecoolestcool ===== Great Slack Channels: https://slacklist.info Great Medium Publications: https://toppub.xyz
Views: 2369 Ross Simmonds
Complete B2B Content Marketing Strategy Template For Freelancers & Digital Agencies (Free Download)
 
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Copy this simple 5-step Content Marketing Map Strategy to create the perfect content plan for your freelance or digital agency business. 🔥Free Copy-Click Content Marketing System: http://jasonwhaling.com/AN-ContentMarketing-M45 Bring your vision to life and transform your ideas into any type of digital lifestyle business 👈 -------------------------------- Recommended Videos: Customer Avatar: https://youtu.be/ZRmxK4Ai1Jk Content Marketing Plan Template: https://youtu.be/peC-rCSrUR8 Automated Webinar Funnel Template: https://youtu.be/F_SiOYw7ZFc Content Marketing Strategy Guide Playlist: https://www.youtube.com/playlist?list=PLCTo1pVEZ5UJ1Qxi2YyDT0bGBO45aLy2f Content Marketing 101: How To Create A Content Marketing Plan Playlist: https://www.youtube.com/playlist?list=PLCTo1pVEZ5UKZvhkFiN4YC-jhGDeaKBel Automated Webinar Crash Course: How To Build A Automated Webinar Sales Funnel For Beginners (Complete Guide + Free Templates) Playlist: https://www.youtube.com/playlist?list=PLCTo1pVEZ5UInJvQUVGkLZExxhvVfBPNr -------------------------------- Table of Contents: 0:28 - Why Content Marketing/ 0:48 - Step 1) Prospect Mapping 2:49 - Step 2) Ideal Prospect 3:59 - Step 3) Map The Value Path 4:58 - Step 4) Proficiency Spectrum 7:08 - Step 5) Content Gap Plan 9:57 - Summary 10:49 - Bonus! The 1 Content Marketing KPI Complete B2B Content Marketing Strategy Template For Freelancers & Digital Agencies (Free Download) This B2B content marketing strategy template will walk you through a 5-step practical approach to crafting compelling B2B content. This marketing strategy provides a framework to plan content prioritized by your freelance or digital agency products and the audiences you want to reach. This content marketing strategy framework enables you to create and promote content that is highly targeted to your ideal prospect and integrates into your product/service value path. If you've heard about content marketing and aren't sure what it is and are a bit confused as to how it can actually bring in more clients, and customers to you freelance or digital agency business, this content marketing tutorial is for you! In this video you will learn how to develop a winning content marketing strategy framework. The good news is you are a part of a small but mighty group pioneering the efficient B2B content marketing strategy template to work from. Too many freelancers and agencies focus on creating case studies and boring old white papers no one really wants to read. The main problem is most content marketing strategies start with the product or service and ignore the underlying value prospects and customers are looking for. Content marketing should be a process of developing high-quality, valuable content to educate and engage a persona audience that represents a potential prospect. Promoting your brand comes last, if at all. This content marketing approach means promoting valuable free content to attract and convert strangers into audience members. Then convert audience members into prospects. Prospects into customers, and finally customers into repeat buyers. Be sure to check out the Content Marketing Strategy playlist so you can take the B2B content marketing strategy template from this video tutorial and combine it with a well-oiled lead generation sales funnel. Now when it comes to building an audience, one of the most common content marketing mistakes is going too broad. This simple 5 step content marketing strategy checklist will help you hone your strategy and zero in your content to speak to the 1 persona it needs to. Content that attempts to connect with everyone winds up speaking to no one. So be sure to actually follow step 2 of the process to select your 1 persona to start with. -------------------------------- New Here? - Why You Should Keep Watching… Entrepreneur - Someone who hustles daily to make their vision a reality and bring ideas to life. If that definition resonates with you, then you’re in the right place. On this channel I’m documenting the entire process of what it takes to build a digital business from scratch sharing the good, the bad, and the ugly of entrepreneurship. Join a community of hard working entrepreneurs who are committed to building the business they love. ----------------------------------- Disclaimer: Please note that all recommendations & links are affiliate promotions.
Views: 2846 Jason Whaling
Why Brand Strategy is Crucial to Content Marketing
 
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Why Brand Strategy is Crucial to Content Marketing: How Denali Group's Brand Attributes Drove Successful Content Marketing
Views: 49 HeatherHughesME
Digital Marketing Differentiation Strategy  - Starwood Hotels & Resorts
 
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http://www.digitalmarket.asia Starwood Hotels & Resorts APAC Digital Director Janice Chan talks us through how she uses digital, and especially mobile, to deliver differentiated brand experiences for her nine luxury hotel marques
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