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How To Design a Brand Identity
 
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Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. This presentation will walk you through the major steps required to craft a professional brand identity. Read more here: http://crtv.mk/gxQZ
Views: 116643 CreativeMarket
Ryan Learns Brand Identity: Ryan Learns Something Episode 3
 
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Ryan has $15,000 and 6 months to learn everything he can about marketing and branding. In Episode 3 of Ryan Learns Something, Ryan learns all about brand identity. He learns from books, magazines, and online courses before flying to New York City to attend the Brand New Conference and learn from experts and attendees. Ryan then puts his expertise to the test creating a new brand video for Degreed. About Ryan Learns Something: What can one person learn with all the open resources available today? Degreed has given Ryan $15,000 and 6 months to learn everything he can about marketing and branding. In each episode, Ryan dives deep into a topic, meets experts, gets his hands dirty, and learns from the best education content available as we explore how much someone can really learn on their own. Follow along with Ryan's journey by subscribing to our YouTube channel: http://www.youtube.com/degreed?sub_confirmation=1 Be the first to get exclusive content, extras, new episodes, and access all of Ryan's learning resources: https://degreed.com/ryanlearns Watch more Ryan Learns Something: Episode 1: Ryan Learns How to Name Things: https://youtu.be/CKTT0h6n0fc Episode 2: Ryan Learns Voice Acting: https://youtu.be/AlhY-3jbWPg Episode 4: Ryan Learns About Market Research: https://youtu.be/7Kzgp_mmLuQ Episode 5: Ryan Learns About Online Marketing: https://youtu.be/fmfnYk37hlU Episode 6: Ryan Learns About Experiential Marketing: https://youtu.be/pJNiBoM5RMA Episode 7: Ryan Learns About Storytelling: https://youtu.be/ghOQCEZi2kY Episode 8: Ryan Learns How to Build a Tribe: https://youtu.be/2vgvtYnUFl4 Episode Credits: Special Thanks to: -Brand New, Bryony Gomez-Palacio and Armin Vit -Rodney Abbot -Brimley Neon Learner, Director of Photography, Videographer: Ryan Baylis Producer: Jonathan Munk Producer: David Milton Johnson Producer: Caitlin Probst Art Direction: David Johnson Writer: Andrew Scarcella Researcher: Braden Thompson Designer: Pam Wilcken Motion Graphics: Adam Forbes Sound: TJ Nokleby Videographer: Brett Belingheri Audio: Zach Kempf Episode Research: UPS Brown: https://www.quora.com/How-did-UPS-trademark-the-color-brown http://www.inc.com/matthew-swyers/can-a-shoe-color-really-be-trademarked.html http://www.nytimes.com/1998/08/20/garden/public-eye-learning-to-love-brown.html Minion Yellow: https://www.pantone.com/pages/pantone/pantone.aspx?pg=21187&ca=10 http://www.underconsideration.com/brandnew/archives/evil_minion_yellow_pms.php http://gizmodo.com/pantones-minion-yellow-isnt-just-annoying-its-bad-fo-1717792558 Home Depot's Orange: http://www.scribd.com/doc/44977517/Home-Depot-Trademark-Infringement-Complaint-Against-The-Box-Depot#scribd Target's Red: http://lizerbramlaw.com/2012/10/30/color-as-a-trademark/ Trademarked Pantone Colors: http://www.businessinsider.com/colors-that-are-trademarked-2012-9?op=1 South Butt and North Face: http://abcnews.go.com/Business/teens-south-butt-apparel-irks-north-face/story?id=8712101 http://www.huffingtonpost.com/2012/10/25/the-butt-face-spoof-north-face-shuts-down_n_2017220.html https://en.wikipedia.org/wiki/The_South_Butt Uber's Rebrand http://money.cnn.com/2016/02/02/news/companies/uber-logo-rebrand/ Lego Facts http://lego.gizmodo.com/5019797/everything-you-always-wanted-to-know-about-lego Ford Logo Evolution http://www.pixel77.com/power-modern-brand-evolving/ Starbucks Logo Evolution: http://www.logodesignlove.com/starbucks-logo-evolution Bodega bagels: http://ny.eater.com/2016/2/15/10981696/bodega-bagel-good About Degreed: Degreed is a platform built to help you take advantage of ALL your learning, from any source, like the stuff you just learned above. Find out more about Degreed here: http://goo.gl/iKOMXo
Views: 286165 Degreed
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
 
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If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 197505 Philip VanDusen
HOW TO: Design a Brand Identity System
 
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How do you go from strategy to design when creating a Brand Identity System? We’re pulling back the hood and giving you an inside look into the process Christopher Orozco – Graphic Designer at Butler Branding – followed in designing the Branding System for Mid India Christian Mission. This isn’t the exclusive way Chris approaches every design, so we’re not suggesting that this exact process be followed for every project. Take every design project on a case by case basis, but there are some definite pro-tips Chris shares that can be helpful for your design process. This Brand Identity System included: - Stylescapes - Logo Redesign - Logo Design for Sub-Brands - Brand Style Guides
IDENTITY DESIGN: BRANDING
 
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What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 510240 The Futur
Simplicity: the Key to Building a Successful Brand
 
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BJ Cunningham, Entrepreneur According to Amazon's Jeff Bezos, your brand is whatever people say about you when you're not in the room. So how do you ensure they're saying the right things? MeetTheBoss TV's Ben Thompson caught up with entrepreneur BJ Cunningham to find out how to win the battle for hearts and minds, and why keeping your promises is key to building a successful brand in the internet age...
Views: 108272 MeetTheBoss
7 steps to creating a brand identity
 
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Brand identity design is the process of creating your logo, color palette, typography, and anything else that visually represents your brand. Learn how to create your brand identity with this simple 7-step process. Like what you learned? [ SUBSCRIBE ] for more! Lucidpress is the brand templating platform that makes it easy for anyone to keep your brand consistent. Learn more: https://www.lucidpress.com/business/index.html?utm_source=youtube-build-your-brand
Branding Your Personal Brand / Creative Business | Build a Strong, Cohesive Brand Identity
 
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I hope this video was helpful for you! If you'd like to work with me to create your brand identity, just click here ▸▸ http://hollycasto.com/services WHAT'S NEXT ▸ subscribe to my youtube channel | http://bit.ly/21HvTw7 ▸ check out my blog | http://hollycasto.com ▸ sign up for my emails (& get free stuff!) | http://eepurl.com/cj-F_b FOLLOW ▸ instagram | http://instagram.com/hollycastocreative ▸ twitter | http://twitter.com/hollycastoblog ▸ pinterest | http://pinterest.com/hollycastoblog WORK WITH ME ▸ design services | http://hollycasto.com/services MY FAVES ▸ etsy - open a shop + get 40 free listings | http://etsy.me/1QIHcRk ▸ shopify - try for free for 14 days | http://bit.ly/1R5hebt ▸ printful - for order fulfillment + shipping | http://bit.ly/1N6nTvQ ▸ quickbooks - for simple bookkeeping | http://bit.ly/22KBbIG ▸ squarespace - for starting a blog or website | http://bit.ly/1i0Rbjp ▸ canva - free graphic design website | http://bit.ly/1fqI5sq // DISCLAIMER ▸ This is NOT a sponsored video. ▸ Some affiliate links are used, which means that I earn a small commission if you click the link and make a purchase.
Views: 117178 Holly Homebody
Beginning Graphic Design: Branding & Identity
 
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In this video, you’ll learn the basics of using branding and identity in graphic design. Visit https://www.gcflearnfree.org/beginning-graphic-design/branding-and-identity/1/ for our text-based lesson. This video includes information on: • Visual identity • Logos • Color • Typography • Images We hope you enjoy!
Views: 212572 GCFLearnFree.org
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 761808 TED Archive
How To Design Brand Identity Stylescapes
 
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Top 3 things to know when designing a stylescape. What is a style scape and how can you apply it your web or identity design? What's the difference between a mood board and a stylescape anyways? We discuss how to effectively design stylescapes for your next project and reduce the time exploring designs and dealing with client revisions. Annotations -- 02:25 What is a Stylescape? 03:02 Involve your clients into the step by step design process 07:15 Case Study: Chicken Bistro 09:54 Step 1: Curate content based on three main brand attributes 14:05 When curating brand elements, choose similar brand attribute words that are visual. 15:17 How far should you vary your Stylescapes? 20:20 Step 2: Tell a design story - Stylescape framework template 22:56 Step 3: Make it artful and dynamic 24:50 Filling in the Stylescape (colors, typography, imagery) 33:00 Q: What's your process for hiring a designer to make a Stylescape? Links Discussed in This Episode: Adobe Kuler: https://color.adobe.com/create/color-... Pinterest: http://www.pinterest.com/josecaballer... Behance: https://www.behance.net/ Typography Served: http://www.typographyserved.com/ Best Web Designs: http://www.thebestdesigns.com/ Shutter Stock: http://www.shutterstock.com/?gclid=CL... Fontspring.com: http://www.fontspring.com/ HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Mastermind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Connect with us online: http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 195359 The Futur
How to Build Your Brand, Think Bigger and Develop Self Awareness — Gary Vaynerchuk Interview
 
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Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2CIzVl5 In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2CIzVl5 Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2CnX8HW ** Canon - Sony Alpha a7S https://amzn.to/2CpD888 ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This help support the channel and allows us to continue to make videos like this. Thank you for the support! About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 968592 Video Influencers
Illustrator Tutorials: Brand Identity Design
 
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In this video I will be talking about some of the differences between a logo and a brand identity using some of my own work to illustrate the points. It is crucial for any designer to remember that a logo by itself, or even a logo and a business card does not make it a brand identity. If you are someone who is looking to learn how to make kick ass logos using advanced Illustrator techniques and develop a full brand identity before seeing how it can be applied to your advertising and promotional materials, then you will love our all new design course Brand U. Check out the link below for more information: Check out the brand NEW Brand U course!: http://www.teach-me-to-design.thinkific.com Connect with us online: Blog: http://www.teachmetodesign.com Facebook: http://www.facebook.com/teachmetodesign Instagram: http://www.instagram.com/teachmetodesign YouTube: http://www.youtube.com/c/teachmetodesign
Views: 13945 Teach Me To Design
Creating a Brand Identity | The First Thing You Must Do
 
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Creating a Brand Identity - what's the first thing you should be doing? Read the blog here: https://www.andrewandpete.com/creating-a-brand-identity/ Check out The Hippo Campus here: https://www.andrewandpete.com/thehippocampus by Andrew and Pete, find out more about us at: https://www.andrewandpete.com
Views: 598 Andrew and Pete
What is Branding?  Creating and protecting your brand identity
 
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Branding is more than a logo. Learn what encompasses a true branding strategy and how to protect your brand identity. Guests: Zeke Callanan, trademark attorney, speaks about things to consider when developing a brand and what can be protected. The show is hosted by Alexandra Heseltine, owners, designer and marketer at http://www.GCMD.Agency.
Views: 137 Marketing Buzz TV
Brand identity guidelines. A walk through guide of a brand identity / logo guidelines document.
 
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I've had many requests to do a video where I run through an example of a brand identity guidelines document. So, I am happy to oblige :) Brand identity or logo guidelines as they can often be referred to; are a useful way of quickly accessing technical details about your logo such as colour codes and font types. They are also a way of making sure that your logo is always presented in the way that it is intended, no matter who is using it. Stay Creative! Col ------------------------------ Want to learn more about brand and branding from me and join a community of like-minded people? Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk ------------------------------- You can also find me on these other platforms too: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol Website: http://www.pixelsink.com ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink
Views: 5631 Pixels Ink
Designing Personal Brand Identity with Purpose (and Flourishes)
 
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Michael walks us through a case study with one of his students' personal brand identity project and shows us how to connect personality and terms to visuals as a basis for designing a hiring package. In addition to creating a logo, he demonstrates how to use the logo grid to inform an identity system. He also helped her with some flourishing on her logo when all was said and done. To learn more about typography, visit our site: http://type-ed.com/ Enroll in our FREE course to learn how to Design for the Reader in one week: https://type-ed.com/sevendays
Views: 2623 TypeEd
Brand & Graphic Design Advice and Tutorials - Brand Strategy, Brand Identity & Branding
 
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Hey there, I'm Col and I'm here to help you learn more about brand and brand design. You'll learn about a wide range of topics from creating a brand strategy and brand identity design right through to the best ways to create and present your brand's marketing materials. There will also be lots of graphic design advice for those of you who want to get stuck in yourself, or just want to improve your graphic design knowledge. Hit that subscribe button and let's rock your brand! ------------------------------ Want to learn more about brand and branding from me and hear from other business owners about their experiences of brand building? Join my free Facebook group - ROCK YOUR BRAND www.rockyourbrand.co.uk You can find me on these other platforms too: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Pinterest: https://uk.pinterest.com/pixelsink Website: http://www.pixelsink.com
Views: 3703 Pixels Ink
How to think about a brand's visual identity
 
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A marketing innovator, design expert and photographer each offer quick and highly useful tips.
Views: 8502 Jerry Shrair
Stationery Branding - How To Brand A Business Ep. 2
 
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In this episode, we begin with a re-visualization of the logo we ended with in episode one. We continue the process of branding the business by creating some stationery branding. With a marketing identity package that fits together to produce a cohesive unit, Gary and Jonas are sure to land some big name clients :) Hope you enjoy watching the process! zimrimayfield.com
Views: 33937 Zimri Mayfield
How to Create Your Instagram Brand Identity | Instagram Marketing Tutorial
 
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Take the rest of this free online course in HubSpot Academy: http://bit.ly/2UpPItI Developing tone and voice: https://www.youtube.com/watch?v=TU9nOVvFi2c Instagram is all about the visual appeal to the viewer. The platform is easy to use and posting beautiful photos may seem like no big deal. But take a step back and think about a few things first. To really rock Instagram, you need to build a cohesive visual and content strategy that takes into account a variety of factors. First, consider your buyer persona when thinking about how you want to develop your brand aesthetic. Is your audience young or old? B2B or B2C? Are they thrill-seekers or bookworms? Take a look at their demographics, their likes, and their interests when considering how to align your own content. One way to get started is to take a look at your competitors and other brands that are doing well in the space. How do they present themselves? How do they unify imagery with fonts, filters, and colors? Brands should also think about their tone and voice. VOICE is the distinct and steady personality or style of your brand. TONE, on the other hand, is a subset of voice. It refers to the moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience. Figuring out what the right tone is for a given post will vary depending on your audience, your message, and its purpose.
Views: 299 HubSpot Academy
Creating a Corporate Identity: Virgin`s Branding Strategy
 
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http://marlenapr.blogspot.com Creating a Corporate Identity: Virgin`s Branding Strategy. What is the secret to Virgin`s branding strategy? It`s the value of PR. This is a webcast about Virgin and how CEO Richard Branson managed to create its unique Corporate Identity, simply by embracing public relations. His strategy involves traditional use of PR, Corporate Social Responsibilty (CSR), and of course the use of social media. This webcast covers a broad range of interviews Richard Branson gave on his branding strategy.
Views: 99579 marlenabraeu
Steve Jobs on The Secrets of Branding
 
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Get the full course at a great discount: http://www.bitesizebschool.com/buildbrandu Sorry about the misspelling of honor @4:55. Unfortunately, there isn't a way to change it without loosing all of the views/comments. Steve Jobs is well known for great design and creating innovative products. But he is also unparalleled as a marketing and branding expert. Even after Apple's near demise and damage to its brand during the 1990's, Steve was able to pull the company from the brink, polish off its brand and build it into one of the strongest ever seen. How did he do it? In 'Steve Jobs On Branding', you'll find out how Steve used such such powerful branding techniques.
Views: 326992 Bitesize Business School
Part 2: Defining the Brand
 
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http://www.skoolcore.com Annotations: -- 1:07 Brand Attributes Exercise 2:46 Timeblock the agenda to keep the discussion focused 4:01 How would you describe the brand? 5:19 Who are you as a culture? In this second part of the Skool OS CORE videos you will see Jose explain the process to the Trojan Storage Client and start the first exercise; defining core attributes and coming up with a core brand statement. Tell us what you think: http://www.twitter.com/theskoolrocks https://www.facebook.com/theskoolrocks Follow us on Twitter: Chris Do http://www.twitter.com/I_mdoughboy Jose Caballer: http://www.twitter.com/josecaballer http://www.twitter.com/blindla http://www.blind.com http://www.theskoolrocks.com === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 25097 The Futur
How To Create Your Brand Identity On Instagram
 
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Brand identity is vital when it comes to gaining and maintaining Instagram followers. Don’t know where to start? Well, you’ve come to the right place! Go to www.wolfmillionaire.com and download my FREE 20 Page Instagram guide filled with tips and tricks to grow your followers! I’ll walk you through some of the simple steps you can take to begin molding your Instagram into a great representation of your brand. For more in depth tips than these and other strategies to grow your Instagram join my Advanced users: http://bit.ly/wolfadv
Views: 3600 Wolf Millionaire
Top 5 Common Logo Mistakes in Brand Identity Design
 
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There can be many pitfalls when it comes to creating the perfect logo design for your brand. In this video, I talk through the top 5 common mistakes that I see when it comes to designing logos. By watching this video you'll be able to avoid them :) Stay Creative! Col #logomistakes #logodesign #logos ------------------------------ Want to learn more about brand and branding from me and join a community of like-minded people? Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk ------------------------------- You can also find me on these other platforms: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol Website: http://www.pixelsink.com ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink
Views: 37266 Pixels Ink
Brand building - How to build a brand
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Emil: "Hey Evan! I have a question I believe many entrepreneurs have struggled with. I own a small business with potential to become medium/big. But the barrier to entry is low and I am afraid that others/large companies will copy what I am doing. How do I prevent that? (By the way, I am selling a food product and it cannot be patented). Thanks!" Help us caption & translate this video! http://amara.org/v/FWmj/
Views: 92914 Evan Carmichael
How to Develop a BRAND IDENTITY
 
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Deep dive into building a social driven brand identity. I'm no guru but seriously, this video outlines almost everything I've learned in the last 3 years as a Creative Director for brands like Starbucks, CNN, HBO, BMW.. etc. If you're an entrepreneur, or the founder of a startup, heck if you're a personal brand... I'm laying out the ground work for branding yourself in an easy to follow formula. Download the deck here: https://www.dropbox.com/s/bpvnk7wx2x36k18/Social-Driven_01.pdf?dl=0 Check out the Podcast: https://itunes.apple.com/us/podcast/modern-nerd/id1214546893# 📸 Instagram: https://www.instagram.com/balsieber/ 🏀 Dribbble: https://dribbble.com/balsieber Music by Jeff Kaale
Views: 829 Modern Nerd
How To Create The Perfect Brand Identity System - The Brand Builder Show #24
 
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When one thinks of a brand identity, most people tend to think of the logo design. While a logo is one of the most important elements of a brand identity, there are others that are as important and perhaps sometimes even more so. In this video, we talk about the various elements of a brand identity and how they all come together to constitute a Brand Identity System. You can read the full article at: https://www.spellbrand.com/brand-identity-system ============ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are very important to me, so please take a second and say ‘Hey’ ;). Please subscribe to our Youtube channel: https://www.youtube.com/subscription_center?add_user=UCmVbvYtA8a__4P-7YXk9bIA Mash Bonigala is a specialist in Positioning Strategy, Brand Identity & Inbound Marketing, helping entrepreneurs and start ups build robust brands and increase revenues. In this channel he shares videos on strategy, design and marketing including tips, advice, rants and more. ============ GET BRAND STRATEGY ADVICE If you would like Mash to discuss your brand strategy and give you actionable insights on how you can brand to the next level, book an hour with him at https://clarity.fm/mashbonigala ============ Follow Me Online Here: Instagram: http://instagram.com/bonigala Facebook: http://facebook.com/mashbonigala Website: https://www.spellbrand.com Twitter: http://twitter.com/bonigala Medium: http://medium.com/@bonigala Check out my podcasts: iTunes Podcasts: https://itunes.apple.com/gb/podcast/the-brand-builder-show/id936840388?mt=2 Watch my weekly live stream: https://www.youtube.com/c/Spellbrand/live ============ BONUSES: Download The FREE 70+ Page EBook (Worth $79) That Will Enable You To Manage A Successful Brand! - https://www.spellbrand.com/unltimate-guide-successful-branding-inbound-age Download THE eBook that will enable you to launch a successful clothing brand! - https://www.spellbrand.com/8-steps-to-launching-clothing-brand/
Photoshop Tutorial: Brand Identity Presentations!
 
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Open Description [click 'show more'] for info! Brand Identity Presentations are key! ---------------------------------------------------- Become a partner on YouTube today with this link! ➤ https://www.freedom.tm/via/BehrDesign Make sure to follow my friend on Twitch! Giveaway @ 100 Followers! ➤ https://www.twitch.tv/mlgcaskey Need some inspiration? Check out my behance! ➤ https://www.behance.net/garrettmalone Xbox Controller Template! ➤ https://twitter.com/jpex/status/431547714422067201 Sport Jersey Template! ➤ https://sportstemplates.net/product/jersey-texture-mockup/ GraphicBurger Website! ➤ http://graphicburger.com/tag/flat/ *Make sure whenever you use these designs, to credit the designer and link your resource! If you'd like to support me, please purchase something on my store! ➤ https://www.sellfy.com/behrdesign ➤ https://www.sellfy.com/behrdesignco Make sure to drop a like and stay connected with me! ➤Portfolio: https://www.behance.net/GarrettMalone ➤Snapchat: GarrettSkii ➤Email: [email protected] ➤Twitter: https://twitter.com/BehrDesign ➤Instagram: http://instagram.com/behrdesign_
Views: 16395 Garrett Malone
How to Create a Lifestyle Brand
 
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Wondering what it takes to become a brand with an influence? Here are 3 ways to hone in on your strategic placement within the retail marketplace. You're welcome! For expert insights on today’s ever-evolving fashion industry, enjoy a complimentary preview of our special edition white paper: “The Age of the Emerging Designer” http://blog.scalingretail.com/product/age-emerging-designer-complimentary-preview-version Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us on: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 5943 Scaling Retail
Building Your Visual Brand Identity
 
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Great visual brand identities are some of my favorite things to see. I appreciate the thought and effort that goes into them. Organizations, companies, and personal brands that acknowledge the importance of design can maximize their own potential. I’ve touched upon going beyond just having a logo to assemble a complete brand identity and importance of having brand guidelines. Today, I’m going to give a few tips on how to assemble your visual brand. Creating a visual brand identity is where you decide what the public will see when they see you. From the logo to the colors to the typography and more, you are creating a system of presentation. You are creating your own personal treasure trove of assets that you and your team can use as beacon for those already interested and those who you want to attract. Twitter - http://www.twitter.com/creativebobbie Facebook - http://www.facebook.com/creativebobbie Instagram - http://www.instagram.com/creativebobbie Medium - https://medium.com/@creativebobbie Portfolio - http://www.shypsi.com Music: Foria - Break Away [NCS Release] NCS (NoCopyrightSounds) https://www.youtube.com/nocopyrightso... Foria: https://soundcloud.com/foria Kid Azul - Bobbie Fiasco Mark II Kid Azul: https://soundcloud.com/kidazul
Views: 254 creativebobbie
How To Create A Brand Identity - 3 steps to creating a brand identity
 
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https://sanyahinchcliff.com/how-to-create-a-brand-identity/ How To Create A Brand Identity - 3 Steps To Creating A Brand Identity “Sanya I want to know… How To Create A Brand Identity” I’ve finally compiled some thoughts for you, if you’re still trying to figure out this “branding” subject, because I’ve had to answer this more times than I can remember… You have 8 seconds to make an impression and get someone’s attention before they click to something else. (Whoa 8 seconds?! ) 30% of our brains devoted to visual processing, 8% devoted to touch and only 3% devoted to hearing. This is why your visual needs to be on point. Read more: https://sanyahinchcliff.com/how-to-create-a-brand-identity/ Maybe you searched for: Brand identity is the collection of all brand elements that the company creates to portray the right image of itself to the consumer Brand identity design is the comprehensive brand messaging that defines how customers perceive your brand in the market. How To Create A Brand Identity For Your Business In A Few Simple Steps. How to Create A Brand Identity Guide. Run the Brand Identity Design process when you are crafting a corporate branding strategy with a client, or run it for your own startup Creating a Brand Identity for the Creative Business If you're wondering how to create a brand identity and aren't sure where to start, don't fret how to design brand identity stylescapes. Branding design inspiration inside Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. How To Design Brand Identity Stylescapes learn how creating a brand identity can grow your business how to create a great brand name All the components related to a product, service, company, or person is “brand identity” What is brand identity design, and how do you create it for your brand How to create a brand identity for your business How to create a brand identity guide for your business Solidify a picture of your consumers, then learn how to create a brand identity that they can understand and relate to Logo identity and branding design all have different roles that together form a perceived image for a business or product The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously https://www.youtube.com/c/SanyaHinchcliff https://www.youtube.com/watch?v=R9hqc2jUne4 https://www.youtube.com/watch?v=mnSgHLBpOpw https://www.youtube.com/watch?v=03V5D2hS-h8 https://www.youtube.com/watch?v=pR7tMnKghDs
Views: 940 Sanya Hinchcliff
3 Steps To Creating A Brand Identity
 
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Learn how creating a brand identity can grow your business! Are you ready to get your business on Youtube? Be sure to grab my Youtube newbie checklist here http://www.trenalittle.com/channelchecklist Find Allie here: Website: https://www.alliemariedesign.com/ Instagram: https://www.instagram.com/alliemariedesign/ Are you in my Free Facebook group yet? https://www.facebook.com/groups/videoforbizcrew/ Like my channel? Subscribe! bit.ly/SubJustTheTips Follow me here too: Facebook: http://www.facebook.com/trenanlittle Instagram: http://www.instagram.com/trena_little Twitter: http://www.twitter.com/trenanlittle Pinterest: http://www.pinterest.com/trena_little Equipment I use: Camera - http://amzn.to/2clRXwL Lighting - http://amzn.to/2cGgH2f Microphone - http://amzn.to/2cGgjRw Camera memory card - http://amzn.to/2cFjp5v Editing software - iMovie New videos every Monday and Fridays featuring a business tip of the day. Feel free to leave a comment suggesting what tip I should talk about next or what your biggest business struggle! Feel free to email me: [email protected] In today's video Trena has brand expert Allison Burns on to discuss how to create a brand identity. She's breaking down the importance of brand identity and what a brand identity really means. Building a brand identity is more than just fonts and brand colors. Allison walks us through the steps to brand identity and how you can start focusing on your brand strategy with her top 3 tips for creating a brand identity for the creative business. DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!
Views: 625 Tips With Trena
How to Create Branding Identity and Design that Connects with Your Audience
 
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FREE DOWNLOAD: Social Media Audit Template: http://bit.ly/2zgFZza Tweet this video: https://ctt.ec/Nqbvb Imagine this... You have your business and marketing plan in place. But you're not taking the time to determine your brand colors, fonts, images core values, and messaging. It might seem small, but how important is it for your audience to recognize you and differentiate you from your competitors? Would you rather be the "Joe's burger bar" or the wildly recognized "McDonalds" of your industry? ​​ Would you rather make the effort now that gets your audience in demand for what you have to offer? Or be the quickly forgotten brand who never made an impact?​​ The best way to create a powerful connection with your audience is building your persona through visual branding! What is a visual brand? A visual brand is like a mood board for your business. Visual components dictate how your brand appeals and converts followers to sales. Are you wondering how to create a visual brand for your own business? It's never too late! In today's video, I'm going to share with you some guidelines that will help you build your brand through visuals and images on social media. Connect with me on social media! Facebook: https://www.facebook.com/MarleyBairdMedia Snapchat: https://www.snapchat.com/add/marleylynng Twitter: https://twitter.com/Marley_Baird Instagram: http://instagram.com/Marley_Baird/ Join my Facebook Group! https://www.facebook.com/groups/entrepreneuronpurpose #MarleyBaird #MarleyMovement #Mastermind
Views: 754 Marley Baird Media
Our new brand identity
 
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We’re constantly creating and refreshing brand identities for our clients, but recently we decided it was time to look at our own. Our logo just didn’t feel like us anymore – not all that surprising considering it was created over 15 years ago. The new identity is all about expressing the creativity, diversity and personality of Dalziel & Pow – of the company overall, and everyone who works here – it’s more representative of who we are today. We launched this at our Summer Social event – everyone was given a brand box containing customisable notebooks with stamps and stickers, and all kinds of branded stuff including cupcakes and beer, while a screen-printing workshop got everyone involved. Check out our #createdbyus hashtag on Twitter and Instagram for images of the event.
Views: 2342 Dalziel & Pow
Building a Strong Corporate Identity
 
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Identity and brand strategy consultants Jon Schleuning and Carlie Danielson from http://www.marshallstrategy.com offer insight and perspective on how to build a strong corporate identity. As senior identity and brand strategists, Schleuning and Danielson help organizations across a wide range of industries, from non-profit, healthcare and higher education, to finance and technology.
Views: 4421 marshallstrategy
Creating Your Brand Identity
 
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A turnkey, actionable process to ignite emotion and create professional contrast. Join Duncan MacPherson, Author of The Advisor Playbook, and Steve Phillips, Brand Consultant, and CEO of Advisor Protocol, as they speak to the three most important things to consider when developing a branding strategy and how to address them: 1. Do your clients understand and appreciate everything you do? 2. Do you know how are you described? 3. Do you and your team know how to articulate your value? To learn more about creating your brand identity and Advisor Protocol please visit: https://www.advisorprotocol.com/ Thank you for watching this video. We hope that you keep up with the videos posted on the channel, subscribe, and share your learnings with those that need to hear it. Your feedback is always welcome. ► Subscribe to our channel here: https://www.youtube.com/user/ParetoSystemsInc?sub_confirmation=1 Duncan MacPherson – CEO of Pareto Systems, Speaker, Best Selling Author Check out our continuous stream of actionable tips and insights: https://www.paretosystems.com/ From-the-Field with Duncan MacPherson - now available on Apple Podcasts and Google Play Music! Apple Podcasts: https://lnkd.in/eNFMTcK Google Play: https://lnkd.in/etrvFMY Click here for a free Excerpt from Duncan’s latest book: https://www.paretosystems.com/the-advisor-playbook.html Speaking: http://duncanspeaks.com/ Schedule a call to learn more: https://www.paretosystems.com/schedule-a-call.html Pareto Academy, virtual coaching: https://www.paretoacademy.com/ Give us a call at: 1.866.593.8020 Pareto Systems is a leading business development consulting firm. We provide proven business development, practice management and marketing solutions to top professionals and enterprises throughout North America through our speakers, consulting services, and the Pareto Academy. Pareto Systems positions professionals to: • Uncover new assets/revenue • Build and competitor-proof fiercely loyal advocates • Establish a steady stream of qualified referrals • Run more efficient and profitable practices • Restore liberation and order to their personal lives Interested in becoming a Pareto Certified Coach? http://www.paretocoachesnetwork.com/
Views: 187 Pareto Systems
Full Corporate Identity Design Adobe Illustrator Tutorial
 
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Hello everyone, today I'm going to show you how to brand a logo for company . full corporate identity design . Follow me: Behance : https://www.behance.net/dzyneestudio Facebook: https://www.facebook.com/perfectpixelz/ Dribbble: https://dribbble.com/Johnalee ______ For Business Inquiry, Email me: [email protected]
Views: 2325 Perfect Pixel
How to Create Your Amazon Company's Brand Identity & Write its Story
 
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Get the 14 product insert ideas here: https://justonedime.com/lm/14-product-insert-examples 💪🏼 We show you step-by-step, from A to Z, how to build a successful business on Amazon that works for you instead of you working for it.💪🏼 🔥 https://justonedime.com/amazon-fba-coaching 🔥 Succeed on Amazon with 5 hours of weekly live coaching for an entire year, plus everything you need to utterly crush it on Amazon 👉🏻 https://justonedime.com/amazon-fba-coaching 👈🏽 We are a growing network of entrepreneurs, impacting the world by helping those in need, investing in opportunities and new ideas, creating wealth, and living a life of meaning. ★ Follow us ★ ➜ Instagram: @sethkniep ➜ Twitter: @justonedime 🔥Beast up on knowledge 🔥 ➜ Just One Dime Amazon Warriors Facebook page: https://www.facebook.com/groups/jod.amazon.warriors/ ➜ Just One Dime Amazon Warriors iTunes podcast https://justonedime.com/itunes ➜ Just One Dime Blog: https://justonedime.com/blog If this video was helpful to you, please like, subscribe, and comment below! Subscribe here ➜ http://bit.ly/JustOneDimeSubscribe Building your company's brand and identity will set you apart from the rest. Anyone serious about making money on Amazon needs to know who they are as a company and what they stand for. Amazon is favoring those companies with strong brand presence. In this video I walk you through some step on how to create your company's brand as a story.
Views: 4566 Seth Kniep
Creating A Brand|Creating A Brand Identity
 
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Why is it important creative brand for yourself and setting yourself apart the masses by creating a brand identity. Please subscribe to my channel like me on Facebook at HTTP://www.Facebook.com/charlesowens67 branding,brand,identity,smb,small business owner,sales,motivation,Profit,Training,Business,Coach,Personal,Success,Coaching (Industry),Attraction,creating a brand,creating a brand identity
Views: 12 charles owens
Creating the Made Real brand identity
 
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In this episode the team gather to decide the identity of the brand. What colors, fonts and graphics represent Made Real? ____________________ We Are #MadeReal. Vodka for the makers, the moonlighters and the hustlers. Made Real creates opportunities for women through community and collaboration. Visit: http://wearemadereal.com/ for more information and to see where you can purchase the product.
Views: 9928 Made Real
How to Develop a Brand Identity & Marketing Strategy | PreFocus Branding Webinar
 
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After seeing hundreds of companies lose out on money (and customers) due to ineffective marketers and advertisers - I was determined to improve strategic execution and purpose. My name is Jordan Trask, and I started PreFocus Solutions in early 2017 with a mission to improve the way brands are built and understood. Instead of persuading brands on what to do and when to do it, I'm committed to a process that helps them differentiate their value and generate loyalty. In this branding and marketing webinar, I explain my step by step identity development process and how to execute a marketing positioning strategy. I'm passionate about helping businesses understand who they are, what they do well and how to attract customers. This allows them to position themselves accordingly and understand where opportunity lies. Most importantly, this helps them solidify every element of their business moving forward.. Watch all the way through to see what I mean. By creating unique value propositions and brand drivers, the PreFocus process differentiates companies so they can increase ROI, sustain and scale their brand with clarity in mind. If you're a start up, behind the curve small business or a new persona brand - consider the power of purposeful marketing and a PreFocus strategy. www.prefocus.solutions/contact 317-918-1360 [email protected]
Views: 173 PreFocus Solutions
Creating a Brand Identity
 
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Charly and Caroline discuss the book 'Creating a Brand Identity' by Catharine Slade Brooking as part of A League of Her Own's 'Business Book Club'.
Views: 112 A League of Her Own
How to make Brand Identity Vector Package in Illustrator
 
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Watch step by step create a Corporate/Business Brand Identity Vector in Adobe Illustrator. -- ►Subscribe Channel : https://goo.gl/aul1Vv In this Video I will show you how to create an Business Identity Package in Adobe Illustrator. This Identity Package including: business cards, letterhead, cd cover, t-shirt, cap and hand-bag. Read more and download source file: https://designsmaz.com/create-business-identity-package-adobe-illustrator/ ----------------------------------------­­-------------------------- ►Facebook: https://fb.com/designmaz ►Twitter : https://twitter.com/designmazcom ►Website: https://designsmaz.com ----------------------------------------­­------------------------ Like Subscribe and share Free Happy Designing!
Views: 2254 Designmaz Tut
How to Define Your Corporate Identity
 
02:12
Having a clear sense of who you are will help you grow coherently, and outpace the competition. For more insights, check out strategy-business.com/strategythatworks.
Views: 21010 strategyandbusiness

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