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Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 107780 Brian G Johnson TV
Apple - Perspective
 
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Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3190629 Apple
The Grand Theory of Apple
 
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Patreon: https://patreon.com/polymatter Twitter: https://twitter.com/polymatters Reddit: https://reddit.com/r/PolyMatter Discord: https://discord.gg/polymatter You can hate Apple’s philosophy, think they’re overpriced, and disagree with every decision they make, but their decisions are perfectly calculated as part of a grand strategy. Special thanks to Neil Cybart who was a big inspiration for this video. This article in particular: https://www.aboveavalon.com/notes/2015/12/02/the-grand-unified-theory-of-apple-products If you like to follow Apple news and analysis, Above Avalon is the place to do it (and his podcast is great too) *The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video. ### Sources ### Music is Lobby Time Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ Headlines referenced: http://www.businessinsider.com/apple-macbook-pro-2016-consumer-reports-2016-12 https://www.wired.com/story/hackers-say-broke-face-id-security/ http://mashable.com/2016/12/30/consumer-report-apple-macbook-pro-recommendation/?utm_cid=hp-r-4#J2LayWecaaqI https://www.theverge.com/2017/4/19/15353730/apple-iphone-8-delay-touch-id? https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced http://www.businessinsider.com/apple-prices-too-high-2013-11 https://www.forbes.com/2009/11/06/iphone-apple-china-leadership-managing-failure.html#430af53f2b4b Schiller Quote: https://medium.com/backchannel/exclusive-why-apple-is-still-sweating-the-details-on-imac-531a95e50c91 https://www.cnbc.com/2017/10/09/the-average-american-household-owns-more-than-two-apple-products.html
Views: 1489070 PolyMatter
Apple's employee recruiting video
 
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Apple's corporate recruiting video
Views: 736278 polster2
Apple corporate video
 
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Views: 27981 ryanle14
Steve Jobs on The Secrets of Branding
 
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Get the full course at a great discount: http://www.bitesizebschool.com/buildbrandu Sorry about the misspelling of honor @4:55. Unfortunately, there isn't a way to change it without loosing all of the views/comments. Steve Jobs is well known for great design and creating innovative products. But he is also unparalleled as a marketing and branding expert. Even after Apple's near demise and damage to its brand during the 1990's, Steve was able to pull the company from the brink, polish off its brand and build it into one of the strongest ever seen. How did he do it? In 'Steve Jobs On Branding', you'll find out how Steve used such such powerful branding techniques.
Views: 316688 Bitesize Business School
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 588881 TED Archive
Apple WWDC 2013 Keynote Intro Video
 
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Why Apple is Apple - Apple WWDC 2013 Keynote Intro Video
Views: 375640 southbaydesign
Ex-Apple CEO Starts His Own Phone Company!
 
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Subscribe here: https://goo.gl/9FS8uF Become a Patreon: https://www.patreon.com/ColdFusion_TV Former CEO of Apple, John Sculley, starts his own phone company. It's a very interesting turn of events that is beginning to signal a change in the smartphone industry. With an average of 35% market penetration vs 70+% in the western market, the developing market is where it's at. - Android vs iOS series - Part 1: https://www.youtube.com/watch?v=0YApLJWmRDM Part 2: https://www.youtube.com/watch?v=JngJLamLI1s // Soundtrack // - Benjamin Francis Leftwich - Butterfly Culture [Burn Water Cassette Remix] - Audile - Different World - Kodak to Graph - Glaciaa - Mornings - Hold On - Breathe - Hwood - Les Loups - Elephant & Ivory (Vanilla Instrumental Remix) » Google + | http://www.google.com/+coldfustion » Facebook | https://www.facebook.com/ColdFusionTV » Patreon: https://www.patreon.com/ColdFusion_TV » My music | http://burnwater.bandcamp.com or » http://www.soundcloud.com/burnwater » Collection of music used in videos: https://www.youtube.com/watch?v=YOrJJKW31OA Producer: Dagogo Altraide Editing website: www.cfnstudios.com ColdfusTion Android Launcher: https://play.google.com/store/apps/details?id=nqr.coldfustion.com&hl=en » Twitter | @Coldfusion_TV
Views: 6120500 ColdFusion
10 Secrets Hidden Inside Famous Logos
 
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See more at www.brilliantnews.com Branding nowadays is absolutely everywhere you look. We are constantly bombarded with so many icons and logos that we rarely stop to look further into them, but there are some very interesting and bizarre secrets hiding within these 10 famous logos! 1. Hyundai Bet you think the H logo is just the first letter of the South Korean car manufacturer Hyundai? Of course you do! But it actually represents two figures: the happy client shaking hands with the Hyundai salesman, cleverly projecting the subliminal message of a successful car purchase. 2. Apple It was Rob Janoff who was tasked with creating the apple logo back in 1977. Janoff bought a bag of apples and spent the week sketching them, trying to represent the perfect angle where the fruit couldn´t be mistaken for a cherry. This was when he added a bite mark and stumbled across the similarity between Bite and Byte. This was definitely a selling point for Steve Jobs. 3. Vaio The first two letters in the computer company's name symbolize a digital waveform and the io is designed to look like a 1 and a 0, representing binary and the mix of analog and digital. Also the melody that sounds on startup actually derives from the dialtone sounds on a telephone keypad on typing V-A-I-O 4. Amazon Always aiming to please, Amazon designed their logo to represent a smile, projecting a sense of satifaction in their brand. Not only that, but the arrow also starts at ´a´ and finishes at 'z' implying that the company stocks every product you could possibly desire. 5. Toyota T-o-y-o-t-a. All the letters of the companies name can be found within the logo. But what does it represent? You're thinking A big strong buffalo's head or a cowboy with a hat, right? Wrong! It actually represents a needle and thread! This Japanese car manufacturer actually began making weaving machines and keeps its logo to this day! 6. Continental Sometimes overlooked, the continental logo is simple and clever. The first two letters are designed to symbolize a car wheel. 7. Toblerone This awkward-to-eat chocolate treat doesn't just have a simple mountain in its logo. Toblerone is made in Bern, Switzerland, so it´s no surprise to see one of the Swiss alps in its logo. But it also hides a secret bear hidden in the mountain, as Bern is known as the city of bears and the bear symbol is heavily decorated throughout the city. 8. BMW The German motor company started out making airplanes in 1916 and many think that the checker pattern in its logo represents the spinning propellers of an airplane. But it is actually just the design of the Bavarian flag, the part of Germany where the company originated. 9. Domino's Pizza In 1960 College dropout Tom Monaghan borrowed $900 to by a tiny pizza placed called Dominic's. 5 years later he bought 2 more locations. The former owner refused Tom the permission to use his name in the franchise so Tom turned it into Domino's. The dice in the logo represent the first restaurant that he bought, followed by the next two, and he had planned on adding numbers on every new opening. That was before he realized how big the franchise would become. 10. Unilever Who is Unilever, right? It's actually a huge corporation which owns over 400 famous brands. You've only got to look on the back of any of these popular products to find their logo hiding there. (Axe, Lipton, Ben and Jerry's, Dove, Heartbrand, Hellman's) But that's not all, the actual unilever logo is made up of 25 smaller logos, each with a rich meaning. A strand of hair or an icecream representing various brands, to more obscure references, like this bee... Which of these logos surprised you the most? Comment Below!
Views: 13092852 Brilliant News
Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
 
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Go to http://brokop.com/ for the best digital marketing productions! Brokop.com has made subtitles for this 1997 speach of Steve Jobs, because it has such bad sound quality and that is a pitty because it is the best marketing speech in the world. Brokop.com is working with marketing via digital design, visual fx, video shoot, editing, 3D. We produce great storytelling in marketing. . We encourage you to go to brokop.com and see for yourself that we can provide you with all you need in good marketing stuff.
Views: 2476940 Rene Brokop
Apple Computers and Branding
 
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Rod McNealy, Johnson & Johnson Marketing Executive, Wharton Lecturer, presenting case study on great Branding by Apple Computers, learn more at RodMcNealy.com
Views: 820 jnjtiger
10 Dark Secrets Brands Don't Want You To Know
 
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It's a brand's business making sure you get a warm, fuzzy feeling like when you crack open an ice cold Coke. So it should come as no surprise the lengths they go to protect their image. From computer giants IBM to the cuddly charity Kids Wish Network, there is a lot that brands are trying to keep from you. Music = Abdication by Igor Dvorkin / Duncan Pittock / Ellie Kidd Click to Subscribe.. http://bit.ly/WTVC4x Check out the best of Alltime10s - https://www.youtube.com/playlist?list=PLec1lxRhYOzt2qqqnFBIpUm63wr5yhLF6 Where else to find All Time 10s... Facebook: http://ow.ly/3FNFR Twitter: http://ow.ly/3FNMk
Views: 5805795 Alltime10s
Corporate Brand and Recruiting Film
 
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A corporate brand and recruiting video created for a North American leader in the design and manufacture of productivity-improving machine tool solutions. Black Tent offers creative full service corporate, HR, and industrial video production. From concept and shooting, through editing and post production, we deliver award-winning, video production. In today's competitive market, you want to ensure every dollar you spend delivers maximum results. Cincinnati Video Production, Louisville Video Production, Indianapolis Video Production, Lexington Video Production, Dayton Video Production, Learn more at http://www.blacktentproductions.com
Views: 973 Black Tent Media
Apple's Advertising Secrets
 
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it's not jony ive. Apple's secrets to advertising and marketing lie in a man you probably have never heard of before. Mike Markkula. Find out more in this week's Coffee Break! Music Used: Artist: JaFunk Song: This Thing Soundcloud: https://soundcloud.com/jafunkofficial Artist: Letskey Song: 500 SPECIAL: Dance MaCrabe! THANK YOU! Soundcloud: https://soundcloud.com/letskey Videos Referenced: http://www.youtube.com/watch?v=_WpHiQalEig http://www.youtube.com/watch?v=qStdSMad6TY&index=39&list=PLHFlHpPjgk71-8cHGcN7GpjIimFcVIC4X http://www.youtube.com/watch?v=5_pMx7IjYKE&list=PLHFlHpPjgk71oZFqrr4VWF33NrZaky9Ff&index=17 http://www.youtube.com/watch?v=WlYC8gDvutc&index=19&list=PLHFlHpPjgk71oZFqrr4VWF33NrZaky9Ff&t=8s http://www.youtube.com/watch?v=BQ4ak4eM_Ac http://www.youtube.com/watch?v=eksRmNNewls http://www.youtube.com/watch?v=1-oIL9cLHDc http://www.youtube.com/watch?v=H6LlTikerBs&t=25s http://www.youtube.com/watch?v=CEW4D_CERkE http://www.youtube.com/watch?v=_ynXKHC9Wo4 http://www.youtube.com/watch?v=RNKyErEjxiE http://www.youtube.com/watch?v=RgBDdDdSqNE http://www.youtube.com/watch?v=Q6dsRpVyyWs http://www.youtube.com/watch?v=sbios0u2Px8&t=7s
Views: 155092 Coffee Break
INA543 CORPORATE IDENTITY & BRANDING : About Apple
 
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client : Apple Project brief A Brand (or Branding) refers to the perceived image and subsequent emotional response to a company, its products and services. It also represents the conversation that customers are having with each the other about the company, and how that spreads. An Identity describes the visual devices used to represent the company. Identity systems are a visual components package that is paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent. A Logo is the central, identifiable visual element that helps customers discover, share and remember a company's brand. Usually it's in the form of an icon (mark or symbol), logotype, or combination of the two. Sound track by: Marconi Union - Weightless (Official Video) https://www.youtube.com/watch?v=UfcAVejslrU
Views: 38 haziq
How Amazon, Apple, Facebook and Google manipulate our emotions | Scott Galloway
 
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The combined market capitalization of Amazon, Apple, Facebook and Google is now equivalent to the GDP of India. How did these four companies come to infiltrate our lives so completely? In a spectacular rant, Scott Galloway shares insights and eye-opening stats about their dominance and motivation -- and what happens when a society prizes shareholder value over everything else. Followed by a Q&A with TED Curator Chris Anderson. (Note: This talk contains graphic language.) Check out more TED Talks: http://www.ted.com The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. Follow TED on Twitter: http://www.twitter.com/TEDTalks Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: https://www.youtube.com/TED
Views: 569081 TED
HORRIFYING "Hidden Meanings" In Famous Logos
 
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Subscribe! Because SMART IS THE NEW SEXY: https://goo.gl/JTfP6L Are you a fan of Apple products? Do you wear Timberland boots? And do you like Starbucks coffee? Have you ever looked at the logos of these companies and wondered what their meanings were? We at Smart is the New Sexy collected 4 logos that you see almost every day and found out what they represent. Beware; the world will never be the same after watching this video. Are there really hidden messages in these brand logos or is it just people’s fantasy? How do you think? Do you know any other hidden meanings? We would be glad to hear about them in the comment section below the video. Remember to click subscribe to stay among the smart and the sexy! ---------------------------------------------------------------------------------------- Our Social Media: Facebook: http://facebook.com/enjoy.science/ The Bright Side of Youtube: https://goo.gl/rQTJZz 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 16872069 SMART BANANA
How Can Corporate Brands Be Globally Relevant While Locally Applicable?
 
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Toby Southgate, chief executive officer of global brand strategy and design agency Brand Union in the United States, discusses how corporate brands such as Apple, Samsung, Nike, Jaguar and more can be strategic and innovative in their attempt to be globally relevant while also being locally applicable.
Views: 5146 IBTimesTV
Top 10 Ridiculous Examples of Corporate Greed
 
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Top 10 Ridiculous Examples of Corporate Greed →Subscribe for new videos every day! http://bit.ly/toptenzsubscribe →10 Reasons Bruce Lee was a Superhuman: http://bit.ly/1Hl4mVu Entertaining and educational top 10 lists from TopTenzNet! Brand new videos 7 days a week! Videos are published at 6pm EST every day! Other TopTenz Videos: Top 10 Unexpected Killers in Nature http://bit.ly/1Hw60WG Top 10 Weird Questions on Book Covers http://bit.ly/1I4H2PG We can’t begrudge a business for making money — that’s the basis of capitalism, baby. But we can get annoyed when businesses decide to make or save money in ways that are clearly not in the best interest of us, the customer. Or when businesses show us their really unattractive, penny-pinching side, because no one wants to see that. Text version: http://www.toptenz.net/top-10-ridiculous-examples-corporate-greed.php Coming up: 10. McDonald’s Saves Money by Using Less Cheese 9. The Airline That Removed a Single Olive to Save $40,000, and the One That Removed Toilets to Make Space 8. Ikea Makes Their Store Harder to Navigate to Make You Buy More Stuff 7. Orbitz Charges Apple Users More, Just Because They Can 6. Wal-Mart Bought Every American Flag It Could Just After 9/11 5. Verizon Bans Tethering, So People will Pay More for Data Plans 4. Shrinking Packaging But Pretending It’s Bigger (and Overcharging You Accordingly) 3. Selling a Product as Free-Range, Even Though It Isn’t, Simply to Charge More 2. Paying Producers 29 Pence When They Asked for 30 1. The Amazing List of Sony Proprietary Failures
Views: 478515 TopTenz
IDENTITY DESIGN: BRANDING
 
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What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
Views: 472709 The Futur
16 FAMOUS LOGOS WITH A HIDDEN MEANING (That We Never Even Noticed)
 
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How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 16 famous logos with a hidden meaning you've never noticed. #logomeaning #logosecret # Hyundai 0:33 The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands. Adidas 0:52 The current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day. Apple 1:21 Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Vaio 1:58 The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal. Amazon 2:14 The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine. Baskin Robbins 2:40 The pink-colored parts of the "BR" section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell. Toyota 2:56 The logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines. Continental 3:28 Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel. Formula 1 3:41 If you look carefully at the white space between the letter ’F’ and the red stripes, you can see the number 1. Pinterest 3:59 On Pinterest, people collect images they like from across the Internet and ’pin’ them to their online boards. That’s why the image of a pin is hidden in the letter P. Beats 4:17 Beats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head. Toblerone 4:32 The famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That's because Bern is sometimes called a city of bears. BMW 4:55 The logo is simply a part of the Bavarian flag, the area of Germany where the company originated. LG 5:18 The logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers. Evernote 5:34 The corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes. Coca-Cola 5:57 In the space between the letters ’O’ and ’L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country. If you’ve enjoyed this video, hit that thumbs up button! Music: That Feeling by HookSounds (http://www.hooksounds.com) is licensed under a Creative Commons license (https://creativecommons.org/licenses/by/4.0/). Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 18987202 BRIGHT SIDE
10 BIGGEST FAILS OF THE MOST FAMOUS COMPANIES
 
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BRAIN TIME ► https://goo.gl/tTWgH2 It's no secret that even the biggest, coolest companies can epically fail. Well, firstly, we are all human, and secondly, when hundreds or thousands of people work on a product, someone will surely make a mistake. Just imagine, what if, for example, someone brought a MacBook to the launch of a new Microsoft product and put it in the most visible place? Yes, it would be a real scandal! In any case, here we have ten of the most epic fails of the big companies.
Views: 4354405 #Mind Warehouse
10 Billion Dollar Companies That Are Secretly Going Bankrupt
 
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Could Uber be about to take its last ride? Is Twitter about to stop Tweeting? Alltime 10s looks at 10 companies that are seriously struggling in the modern economic climate, and may just be on the verge of extinction. Click to Subscribe.. http://bit.ly/WTVC4x Check out the best of Alltime10s - https://www.youtube.com/playlist?list=PLec1lxRhYOzt2qqqnFBIpUm63wr5yhLF6 Where else to find All Time 10s... Facebook: http://ow.ly/3FNFR Twitter: http://ow.ly/3FNMk
Views: 2423456 Alltime10s
This Is a Generic Brand Video, by Dissolve
 
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Winner of the 2015 Shorty Award for Best in B2B. Made entirely with stock footage from Dissolve. This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency:http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video License the clips used at http://www.dissolve.com/generic Narrated by Dallas McClain. For a generic take on political campaigns, watch This Is a Generic Presidential Campaign Ad: http://www.dissolve.com/gpca Music: "Piano Work 02" by rysktchkw Available under Creative Commons License from SoundCloud at https://soundcloud.com/rysktchkw/piano-work-02 Copyright © Dissolve Inc. This video may not be downloaded. To publish or broadcast this video, contact [email protected], or tweet us at @dissolve. Maintenant en français — merci @thefrenchvoice http://bit.ly/1ooTPDg
Views: 2412665 Dissolve
What is Marketing & Brand Strategy?
 
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Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
Views: 307390 Jared Foster
Steve Jobs: The World's Greatest Corporate Storyteller
 
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Full Sail Digital Storytelling Course Assignment Six / Week Three
Views: 12076 Veronica Reyes
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
 
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If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 171636 Philip VanDusen
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 124114 Graeme Newell
Worst Company Disasters! | Top 6 Blunders
 
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Subscribe here: https://goo.gl/9FS8uF Check out the previous episode: https://www.youtube.com/watch?v=oxotOEZCh8g Become a Patreon!: https://www.patreon.com/ColdFusion_TV Hi, welcome to ColdFusion (formerly known as ColdfusTion). Experience the cutting edge of the world around us in a fun relaxed atmosphere. Sources: Excite http://www.todayifoundout.com/index.php/2013/03/excite-had-a-chance-to-buy-google-for-750k-but-turned-it-down/ Kodak http://mashable.com/2012/01/20/kodak-digital-missteps/#bTwoOZCuzZqV https://www.google.com/patents/US4131919 Nasa http://edition.cnn.com/TECH/space/9909/30/mars.metric.02/ Blockbuster http://www.cnet.com/news/blockbuster-laughed-at-netflix-partnership-offer/ Nokia https://www.linkedin.com/pulse/nokia-ceo-ended-his-speech-saying-we-didnt-do-anything-ziyad-jawabra http://www.theinquirer.net/inquirer/news/2465691/nokia-to-make-smartphone-comeback-with-duo-of-android-70-nougat-handsets Xerox http://www.businessinsider.com.au/xerox-was-actually-first-to-invent-the-pc-they-just-forgot-to-do-anything-with-it-2012-2 http://history-computer.com/ModernComputer/Personal/Alto.html //Soundtrack// JMSN - The One (Stwo Remix) Baths - Somerset Gavin G - Refresh French Horn Rebellion - Won You Over (Jamie de Von Remix) Seba - Painted Skies (Oscillist Remix) Front 242 - Happiness [Underworld Dub Mix] 1995 Chasing Dreams - I See You From The Clouds (feat. moshimoss) Chase Dobson - Sombriata Autograf - Future Soup (Ferdinand Weber Remix) Jakatta - American Dream [Afterlife Mix] (Beatless Version) Underworld - Jumbo 1999 Uppermost - My Beloved Soul Grifta - Extinct Haven - Remember » Google + | http://www.google.com/+coldfustion » Facebook | https://www.facebook.com/ColdFusionTV » My music | t.guarva.com.au/BurnWater http://burnwater.bandcamp.com or » http://www.soundcloud.com/burnwater » https://www.patreon.com/ColdFusion_TV » Collection of music used in videos: https://www.youtube.com/watch?v=YOrJJKW31OA Producer: Dagogo Altraide Editing website: www.cfnstudios.com Coldfusion Android Launcher: https://play.google.com/store/apps/details?id=nqr.coldfustion.com&hl=en » Twitter | @ColdFusion_TV
Views: 2466315 ColdFusion
Creating a Corporate Identity: Virgin`s Branding Strategy
 
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http://marlenapr.blogspot.com Creating a Corporate Identity: Virgin`s Branding Strategy. What is the secret to Virgin`s branding strategy? It`s the value of PR. This is a webcast about Virgin and how CEO Richard Branson managed to create its unique Corporate Identity, simply by embracing public relations. His strategy involves traditional use of PR, Corporate Social Responsibilty (CSR), and of course the use of social media. This webcast covers a broad range of interviews Richard Branson gave on his branding strategy.
Views: 98857 marlenabraeu
What's Happening to Sony? (The Rise and Stagnation of Sony)
 
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The second part of the story of Sony is here! Sony has been one of the greatest companies of our time but has recently started declining, what's happening? And Why? Subscribe here: https://goo.gl/9FS8uF The previous Sony video: https://www.youtube.com/watch?v=cV4sTLgncm0&t=1s Become a Patreon!: https://www.patreon.com/ColdFusion_TV Hi, welcome to ColdFusion (formerly known as ColdfusTion). Experience the cutting edge of the world around us in a fun relaxed atmosphere. Sources: http://www.marketwatch.com/story/why-sonys-lost-decade-may-be-coming-to-an-end-2015-02-04 http://www.theverge.com/2015/2/18/8063269/sony-electronics-future-selling-off-pc-smartphone-tv http://www.japantimes.co.jp/news/2015/08/31/business/corporate-business/seventy-years-on-the-once-mighty-sony-corp-struggling-for-hits/#.WI6vr1N96M8 http://www.stealingshare.com/the-sony-brands/ http://www.forbes.com/sites/ewanspence/2015/02/05/sony-xperia-smartphone-future/#2cfd56904b76 http://www.spectator.co.uk/2015/12/the-rise-and-fall-of-sony/ https://techcrunch.com/2016/11/01/sony-q2-2016/ http://www.androidauthority.com/smartphone-camera-guide-sony-samsung-623791/ https://www.statista.com/statistics/267095/global-market-share-of-lcd-tv-manufacturers/ http://www.flatpanelshd.com/news.php?subaction=showfull&id=1458017308 https://www.statista.com/statistics/267095/global-market-share-of-lcd-tv-manufacturers/ http://venturebeat.com/2016/07/28/sonys-playstation-division-accounted-for-78-of-its-q1-2016-profits/ //Soundtrack// Handbook - Goldmines 0:38 Deccies - Subtle 1:42 Need a Name - Road to Berlin 3:31 Giyo - Are the Animals Gone 5:24 Movediz - Prayer 7:26 86deep - This Is How We Did It 8:20 Swoof - Waves 11:01 Idle Mind - Mine (feat. Paul Francis) 12:39 Balmorhea - Settler 13:24 JAMIE XX & FOUR TET // Seesaw » Google + | http://www.google.com/+coldfustion » Facebook | https://www.facebook.com/ColdFusionTV » My music | http://burnwater.bandcamp.com or » http://www.soundcloud.com/burnwater » https://www.patreon.com/ColdFusion_TV » Collection of music used in videos: https://www.youtube.com/watch?v=YOrJJKW31OA Producer: Dagogo Altraide » Twitter | @ColdFusion_TV
Views: 1333571 ColdFusion
Apple's corporate reputation in slow decline
 
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According to an annual study by the Reputation Institute on Tuesday, Apple is experiencing a slow but certain deterioration in perceived corporate reputation, with research showing a significant decline over the past year.
Views: 181 UBO
Redline Company's Corporate Branding Video
 
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One minute of video is worth one million words http://www.redlinecompany.com At Redline we like to stay ahead of the curve sharing the latest marketing techniques and today video is definitely the star. Information garnered by a number of marketing agencies shows that videos are currently the most effective way to engage with customers. Creating a video is no longer a time consuming or expensive endeavour, Redline works with professional photographer and videographers who can produce a stunning corporate video -- contact us today to get yours! Add some visual impact to your marketing by calling Redline on 952 816 678 | http://www.redlinecompany.com/en/contact-us.html for a personalised quote or information about marketing, photography and videography services -- today!
Views: 1376 Redline Company
The Importance of Consistent Branding and Identity
 
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Can potential customers identify you as easily as they can identify brands like Apple, Coke, Google and Pepsi? If not, it could be because you’re sending mixed messages. That can cause some problems for a growing property management company, and deprive you of opportunities to win new business. Kim is the marketing manager at Fourandhalf, and she knows a thing or two about branding and identity. In this week’s blog, she breaks down why your brand and your identity are so important to your property management company. Keep a Good Thing Going: Be Consistent A consistent message is the best way to build a brand and identity that your current and future customers will recognize. Kim talks about what happens when you’re not consistent. If you’re sending mixed messages, people start to think you’re disorganized. No one wants to work with a disorganized property manager. Check out Kim’s suggestions for creating a consistent brand and identity, and what to do to stay recognizable when you’re re-branding. School is in Session and You’ve Got Homework Your homework is to look at everything you put out into the world: Your website Your social media pages Your Google ads and pay-per-click campaigns Your brochures and print materials like business cards Your logo Take a look at all those things and pretend you have never worked with your company before. Are you seeing a consistent identity or all kinds of crazy? Check out the full video and blog here: https://fourandhalf.com/the-importance-of-consistent-branding-and-identity/ Contact us at Fourandhalf with any questions about your property management brand: https://fourandhalf.com/contact/
Views: 92 Fourandhalf
Corporate Branding
 
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Looking for a new way to market your company? Let ColorWare show you the benefits of corporate branding. Visit http://www.colorwarepc.com for more information.
Views: 6398 ColorWare
Honda Corporate Video 2018
 
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Honda takes great pleasure in putting smiles on everyone’s faces. Though times may change, our feelings about 'The Honda Way' never do. Here we present images of Honda centered on the voices of associates. Japanese ver. : https://youtu.be/XH5oXl3NG68
Corporate Image Video
 
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Corporate Image Video - Rainmaker - http://www.rainmaker.video When people think about great companies, they recollect all of their experiences and feelings associated with the brand. When a person thinks about Apple, they may remember iconic slogans like “think different” or revolutionary products like the iPhone. For some, to hear the name “Apple” conjures up ideas like innovation, design, aesthetics — products influence and reflect a company’s image. Though influence on a company’s image is not limited to the product itself, loyal customers will buy bad products because they bear the right name. Many joke that masses would line up to buy a normal pencil, so long as it was Apple’s latest announcement. It takes careful branding design and consultation to shape a good company image. Every detail is significant, from logo to product packaging. Click to see more different types of marketing videos: https://www.youtube.com/playlist?list=PL6MmRGO2YEZqradBmeMlgfCr3x89un1V9 Shape your company’s image Films move us because they’re presented in a powerful medium. Creating a compelling video to present your company builds a persisting connection with customers. Our team at Rainmaker will study your company’s products and ambitions — we strive to learn as much as we can about your company, with your help, to best communicate it to the world. To learn more about corporate image video, please check our website: http://www.rainmaker.video/en/video-production/marketing-videos/company-video/ Build your corporate image, don’t forget to show your products! Check out our Product Demo Videos to learn more: https://www.youtube.com/watch?v=fOLRl0y4Q0c
Corporate Brand Video Production For Timsons Engineering To Highlight Full UK Manufacturing Process
 
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Product And Brand Marketing Videos | 0113 288 3245 | Shot Blast Media Marketing Video Productions For Industry Visit our website for more information on our product video productions for marketing services http://www.shotblastmedia.co.uk Timsons Engineering Brand Overview Video Production To Highlight Full UK Manufacturing Process For over 80 years Timsons Engineering based in the east midlands have been successfully providing subcontract engineering services supported by a highly skilled, experienced workforce that understands the high-accuracy, on-time delivery demands of today’s market. Timsons Engineering’s subcontract engineering services offer a diverse range of premium quality castings in various weights from 1kg to 2.5 tonnes plus a CNC machining service that can accommodate every casting poured. The iron foundry facility has two modern electric induction furnaces designed to produce high quality castings in small to medium batch quantities in all grades of grey iron, SG iron and Austempered Ductile Iron. Quality is assured. We hold accreditation to ISO 9001:2015 for both our machine shop and our iron foundry. We offer 100% inspection of all components and have co-ordinate measuring, balancing and gear inspection equipment. To adhere to this, Shot Blast Media worked to creatively push the boundaries of corporate video production. We used intense blacks and slow motion shots to increase the intensity of the fire power work that Timsons do each day. Checkout the video here - https://shotblastmedia.co.uk/portfolio/timsons-engineering/ What do you think? Interested in creating an marketing video for your business? Contact our Leeds office on: 0113 288 3245 Email: [email protected] Shot Blast Media Glassflake Donisthorpe St Leeds LS10 1PL Phone: 0113 288 3245 Email: [email protected]
Views: 178 Shot Blast Media
CORPORATE BRANDING
 
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http://youtu.be/u6A-0LfHM8I Corporate Branding is becoming increasingly important. http://www.youtube.com/user/TheBrandingGuy More and more corporations are trying to look like brands. http://brandingtruth.blog.com/?p=4 Note the P&G ads and survey on face book. Corporate branding and corporate brands are the future ! It drives me crazy - how can you fall in love with a corporation .
Views: 2414 BrandingNow
Hearst Corporation - Corporate Brand Video
 
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This 2014 video highlights the Hearst Corporation properties.
Views: 435 McConnellHauser
Branding: Identity Design w/ Yo Santosa
 
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Chris Do sits downs with Founder and Creative Director, Yo Santosa for her perspective and insights into building brands with personality. It's a special late night edition of Unfiltered taped live in front of a studio audience. This is a must watch episode if you are a graphic designer and want to understand the secrets behind building powerful brands. Watch Yo's talk at AIGA Hecho en LA talk here: https://youtu.be/3FchyEpyKEc 5:22 What is branding and what isn't? 8:15 How to go from being just a designer to becoming a Brander? Become a Matchmaker. 10:00 How do you learn about who your customers are and turn that into messaging, colors fonts look and feel? Start with Words. 13:09 What is a Beautiful Word? 15:32 How to get a client to rebrand? 18:50 Why pay somebody if you're not going to listen to them? Credibility. 22:44 Whats the secret? How do you give brands personality? Start with a Name. 28:08 Work for a big company or have your own design studio? Freedom of the Struggle. 31:00 How did you come up with Ferroconcrete as the name of your design studio? 33:38 Is it hard being a leader? 35:06 Did you pursue any further education after design? What do you know about business, management, marketing? 36:58 Do you have any tips or advice for leading a meeting with a client? 40:54 Could you extend your principles on branding a business, to branding yourself? 43:06 Do you approach running your business like a designer or a CEO? Ferro Concrete Design: http://ferroconcrete.com Want to learn more about #Branding? Read #TheBrandGap by Marty Neumeier. Here's the digital version: http://ptgmedia.pearsoncmg.com/images/0321348109/goodies/The_Brand_Gap.pdf _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: https://twitter.com/joseCaballer Chris Do: https://twitter.com/theChrisDo Aaron Szekely: https://twitter.com/AaronSzekely Credits: Executive Producer– Chris Do Hosts– Chris Do & Jose Caballer Director– Andrew Truong Cameraman– Aaron Szekely Producer– Aaron Szekely Editor– Aaron Szekely Musical Director– Adam Sanborne
Views: 353738 The Futur
Designing a purposeful personal brand from zero to infinity | Tai Tran | TEDxBerkeley
 
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How do you carve a place out for yourself in this universe AND maintain that light that makes you… You? An expert marketer shares his perspective on constructing a unique identity for yourself. Named the youngest Forbes 30 Under 30 and LinkedIn Top Voice in Marketing and Advertising, Tai is an experienced storyteller, marketing leader, and entrepreneur. Followed by over 100,000 executives and young professionals, Tai's work has been widely recognized by Forbes, LinkedIn, Twitter, MarketWatch, and Tech Insider. He previously led digital and content marketing at top Fortune 500 companies, including Apple and Samsung. Tai is currently the Head of Content and Brand at SelfScore. He is an alum of the UC Berkeley Haas School of Business. Tai is the author of the upcoming book, Zero to Infinity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 151687 TEDx Talks
Marketing Guru David Aaker, "Brand Relevance"
 
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Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event at the University of California, Berkeley's Haas School of Business, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant. The University of California Berkeley Haas School of Business is one of the world's leading producers of new ideas and knowledge in all areas of business - which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders - individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school's distinctive culture is defined by four key principles - question the status quo; confidence without attitude; students always; and, beyond yourself. Visit our website at http://haas.berkeley.edu
Views: 74323 Berkeley Haas
15 Secret Messages In Famous Logos
 
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Try out ThePremium Network for free https://goo.gl/T5dBQF Subscribe: https://goo.gl/cv6b96 ----------------------------------------------------------------------------------------- A picture says a thousand words and logo designers know it. This is why they hid secret messages in a picture that seems to be really simple at first sight. Sometimes, it is just another way to represent their products, but there can also be an interesting story behind this. Some of them spend one million dollars on a new logo, and others find out that there is something hidden in the picture even if it was not their intention. And you will get the chance to see all of them because today, we are showing you 15 secret messages in famous logos. Have you heard about Apple’s story? Alan Turing is one of the men who worked on the first computers. Unfortunately, his work was not recognized, and people forced him to cure his homosexuality, so he ended his life by biting in an apple full of cyanide. Many people believe that this is why the apple in the logo is bitten and sometimes really colorful. But you will be surprised to hear that this story is not true! You’ll have to watch our video to know the real reason why this logo was designed like that. Stay tuned to hear more about famous logos of Pinterest, Toyota, Adidas, Beats, Wikipedia, GameCube, Roxy, Formula 1, NBC, Hyundai, Pepsi, and Coca-Cola. Once you see these secret messages, you will think about it every time you see these logos. Do you think that there are really secret messages or people are just making up stories to make it more interesting? Tell us what you think in the comments section down below. ----------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/TheThingscom/ ----------------------------------------------------------------------------------------- For more videos and articles visit: http://www.thethings.com/
Views: 5116444 TheThings
Corporate Vision® : Brand Wars®
 
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$1, 000, 000, 000, 000 A Trillion US Dollars is a great deal of money. More than this is spent every year around the world on brand marketing and advertising and the staggering truth is that most of it doesn't generate awareness or sales. In fact, 90% of new products fail within their first year after introduction. Following a career's worth of experience in global branding and marketing, Nicolas De Santis has developed Brand Wars, a continuous study on the global marketing spend, how successful brands are built and how consumers' minds process the barrage of communication that they are exposed to. The impact on corporate vision is blatant. A strategic marketing campaign needs to be firmly entrenched in the overall company vision in order for it to develop results that produce dividends in the long-term. Integrating a long-term strategy for how one communicates with the world, with long-term company goals is not beneficial, it's crucial. The Brand Wars project highlights Corporate Vision Strategists' commitment to providing decision-makers with the tools required to lead their organisations and corporations to a sustainable future.
Views: 2112 CorporateVision
Corporate Branding
 
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An example of a flashy soft sell corporate marketing campaign
Views: 210 Gordon Recht
Apple set for an i-fall - corporate
 
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http://www.euronews.com/ Apple's latest quarterly trading statement is expected to include the first drop in profits for a decade. Analysts are predicting that the iPad and iPhone maker's revenue will have risen, but are looking for a fall of up to 18 percent in earnings with increasing pressure from the Android operating system and smartphone rival Samsung. Anticipating problems, investors have been selling Apple shares. They recently broke below 400 dollars for the first time since December 2011 and have fallen by 40 percent since September last year. *Google losses to Apple on iPhone patent* There was some good news for Apple this week as the US International Trade Commission ruled that it did not violate a Google patent in its iPhones. Apple had initially been accused of infringing on six patents for iPhone-related technology covering everything from reducing signal noise to programming the device's touch screen so a user's head does not accidentally activate it while talking on the phone. Two were removed from the case, and the ITC said last August that Apple was innocent of infringing three others. If Apple had been found guilty of violating the patent, its devices could have been banned from being imported into the United States. Google can appeal the decision to the US Court of Appeals for the Federal Circuit. "We're disappointed with this outcome and are evaluating our options," the company said in a statement. A spokeswoman for Apple declined comment. Find us on: Youtube http://bit.ly/zr3upY Facebook http://www.facebook.com/euronews.fans Twitter http://twitter.com/euronews
Views: 1515 euronews (in English)
Steve Jobs talks about Core Values at D8 2010
 
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KARA SWISHER: What do you imagine the next ten of your life will be about? STEVE JOBS: Um. You know. This is probably a bad example, but I'm going to use it. When this whole thing with Gizmodo happened. I got a lot of advice from people that said, you gotta just let it slide. You can't, uh, you shouldn't go after a journalist because they bought stolen property, and they tried to extort you. You should let it slide. Apple's a big company now, you don't want the PR. You should let it slide. And I thought deeply about this, and I ended up concluding that the worst thing that could possibly happen as we get big, and we get a little more influence in the world is if we change our core values and start letting it slide. I can't do that. I'd rather quit. You know, you go back five years ago, what would we have done if something like this happened. You go back ten years ago. Uh, what would you do if, uh, what would you do — no I won't go into that — we have the same values now as we had then. We're certainly a little more experienced, we're certainly more beat up, uh, but the core values are the same. And we come into work wanting to do the same thing today as we did five or ten years ago which is build the best products for people. You know there's nothing that makes my day more than getting an email from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going. And it's what kept me going five years ago. It's what kept me going ten years ago when the doors were almost closed, and it's what'll keep me going five years from now, whatever happens.
Views: 116847 stevenote
The Value of a Brand: Top 20 Brands of 2015
 
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Top Brands of the World. What is the brand value of Facebook? What is the brand value of Google? What is the brand value of Apple? Top 20 Global Brands of 2015. Source: http://edition.cnn.com/2014/10/09/business/most-valuable-brands/ http://thevisualcube.com/
Views: 5713 The Visual Cube

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