How to launch your Amazon FBA product + 7 tips for a firing launch
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Here are 7 proven strategies to make your Amazon FBA product launch a success:
Tip #1 for launching your Amazon FBA product: Lower your selling price
Lowering your price is an effective way to boost your sales for your Amazon FBA private label product. Lowering your sales allows you to increase your sales velocity as more people will be likely to buy, especially if your product is of good value against competitors at a higher price.
Lowering your price for 1-2 weeks can help to boost your sales rank and once you get closer to the top of the search engine, you can set your Amazon FBA products price to it's original price and still be rewarded with a high number of sales because you will have more visibility.
Tip #2 for launching your Amazon FBA product: Use paid advertising
Paid advertising is a powerful way to increase sales and gain more visibility near the top of the search engine. With Amazon's advertising, you bid on specific keywords then when a customer clicks on your product, you are charged per click. When a customer buys your product through a specific key words, Amazon will increase your organic ranking for that key word.
You can choose whether you want to do an Automatic or Manual campaign. Automatic means Amazons chooses the key words that best suit your product. Manual means you choose what keywords you'd like to bid on.
My advice: Use both campaigns. Set an automatic campaign for 1-2 weeks then find all the key words that are converting well and put them into a manual campaign.
Tip #3 for launching your Amazon FBA product: Run product giveaways
You can't actually give away your product for free, but you can use Amazon coupon codes where you can discount your product down to 99 cents.
You can sign up for a service like Jump Send and promote your coupon code to their membership base (these people are coupon crazy and love buying items at huge discounts). Alternatively, you can join Amazon coupon Facebook groups and promote your code to the group.
Tip #4 for launching your Amazon FBA product: Create an excellent product lisiting
This tip is huge because the way you market your product determines how well your sales convert.
When creating a product listing that converts well you want to have the following:
*A key word rich title – one with a number of targeted key words that you can find using tools like https://www.keywordtooldominator.com/
*High quality photos – Showing your product from a range of different angles and being used.
*4-5 key features – Ensuring you explain that the feature is and how it benefits the customer
*Informative product description – Giving the main specifications of a product e.g. height, weight, quantity etc.
Tip #5 for launching your Amazon FBA product: Build up some reviews
Reviews are a powerful way of gaining product credibility and provides social proof to the quality of your product. When customers see your product has been approved by other customers, they will be more inclined to trust you as a seller.
You want to aim to get at least 5-10 reviews when first launching your Amazon FBA product. And to do this, you can ask friends and family who have an Amazon account to leave a review for you.
When your sales and conversions start to increase, you may want to shift your focus towards gaining verified from customers who already have bought your product.
Tip #6 for launching your Amazon FBA product: Email campaigns
You can set up an autoresponder on a platform such as Jump Send and send emails to customers after purchase, asking them to leave a review. This is said to increase the rate at which people leave a review by 10-15%.
You can offer your customers additional help in regards to your product through email too. You could offer a free ebook on your product or provide instructions on how to use it.
Email campaigns can be even more powerful if you sell similar products in a specific niche. For example, if a customer bought your camping tent, you could then promote a camping cooking set you're also selling through email.
Tip #7: Have enough inventory
If you experience a huge surge of sales in the first couple of weeks, you want to make sure you protect your sales rank by making sure you have enough inventory.
Keep track of your average daily sales and when the right time would be to re-order stock, so when your current inventory runs low you can replenish your inventory quick enough so you don't jeopardise your sales rank.