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CUSTOMER DRIVEN MARKETING STRATEGY
 
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Views: 10659 Keiiiiiichi
Growth Hacking: Data and Product Driven Marketing - David Arnoux
 
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From OSCON 2015 in Amsterdam: David Arnoux will accelerate your learning experience from digital marketing to understand the depths of growth hacking. He will empower you to enter a new era of data and product driven marketing. He will explain what he means with the growth hacking mindset and how to how to apply the growth hacking process for your organization. About David Arnoux (Growth Tribe): David Arnoux is a growth hacking expert. He has helped over a hundred companies implement and execute growth strategies. He is currently head of growth at Growth Tribe and lead growth hacker at Twoodo, growth coach for startups and corporates, a public speaker and a contributor to publications such as The Next Web. Come follow him on Twitter! @darnocks Watch more from OSCON Amsterdam 2015: https://goo.gl/VeF8tq Visit the OSCON website: http://oscon.com Don't miss an upload! Subscribe! http://goo.gl/szEauh Stay Connected to O'Reilly Media by Email - http://goo.gl/YZSWbO Follow O'Reilly Media: http://plus.google.com/+oreillymedia https://www.facebook.com/OReilly https://twitter.com/OReillyMedia
Views: 43826 O'Reilly
Chapter3: Customer -- Driven  Marketing Strategy -1
 
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اسم المساق: إدارة التسويق اسم المحاضر: د.رشدي وادي مشرف الموقع: أ. خالد محمد الأدغم الكلية: التجارة القسم: إدارة الأعمال وصف المساق : يهدف هذا المساق إلى توضيح المفاهيم والتطبيقات المختلفة المرتبطة بالتسويق كأحد وظائف المنشأة وذلك من خلال تعريف التسويق، مبادئه، أهميته، منهج دراسته، المزيج التسويقي, المزيج الترويجي، هيكل التنظيم التسويقي، سلوك المستهلك، العوامل المؤثرة في التسويق، بحوث التسويق، تكاليف التسويق، دراسة مستفيضة للسلعة والسوق وسياسات التسعير والطلب, أدوات التسويق الحديث.. مركز التميز الأكاديمي: http://lectures.iugaza.edu.ps/ http://quality.iugaza.edu.ps/ExcellenceCenter/ar/Default.aspx قائمة محاضرات المساق: http://www.youtube.com/playlist?list=PL9fwy3NUQKwYS-gSa4CLyYZCO-F6qzLZD الجامعة الإسلامية غزة: http://www.iugaza.edu.ps/ar قناة مركز التميز الأكاديمي بالجامعة الإسلامية - غزة على YouTube : http://www.youtube.com/iugaza1
Views: 9791 iugaza1
Split Meetup: Experimentation-Driven Product Development - August 29, 2017
 
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Speakers: Adil Aijaz: CEO and co-founder, Split Akash Parikh: Head of Experimentation, Uber Devang Sachdev: Head of Solutions Marketing, Twilio Organizations today rely heavily on robust release management practices and full stack experimentation capabilities to deliver exceptional user experiences and to rapidly and safely deploy product features. The ability to continually iterate on the user experience and product features help organizations make impactful business practices decisions. Today, feature releases and optimizations are done in silos, significantly impacting the end customer experience and creating a ‘bottleneck of innovation’ within the organization. The select few large companies (Uber, LinkedIn, Facebook) have built homegrown release management and experimentation platforms to facilitate some level of automation with feature releases, and to make running experiments internally easier by hiding all the pitfalls and automating the analytical heavy-lifting. These platforms automate experiment setup, assignment, and analysis, and display results to aid in faster decision-making. However, the majority of companies out there are not equipped to roll-their own, both from a skills set, resourcing and day to day maintenance perspective. Existing solutions today fall short in meeting the needs of a full stack experimentation team: engineers, data scientists, and product managers. By building a platform for experimentation, product development shifts from up-front guessing to market driven. Akash highlights practices of modern software delivery, Continuous Delivery, and experimentation to provide a new approach to product development. This event was recorded Tuesday, August 29, at Twilio in San Francisco.
Views: 447 Split
Weighing Machinery Market driven by healthy benefits offered by automation of machines
 
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Download Sample Brochure @ http://tinyurl.com/j4jnbf2 Weighing equipment are the instruments used to measure the weight of a product. Industrial weighing equipment is used to measure the weight of various products such as instruments, chemicals and machines in industries. Industrial weighing equipment is present everywhere in the industry from the initial stage that is raw materials stage to the final stage, distribution of finished products. Weighing Balance is the most sold and consumed market product according to this latest market research report on Weighing Machinery Market – up to 2019.
How to make sure your product is user-driven with Julie Price (WG'08)
 
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For this Penn Wharton Entrepreneurs Workshop, Julie Price, WG'08, Design, Desirability and UX Research Consultant, will present a different philosophy for idea creation, and rapid design and testing, incorporating lessons learned from experimental psychology, behavioral economics, and traditional user research. In this workshop, Julie will discuss: • Ideating and testing early concepts through a rapid iterative approach • How to talk to test participants and design useful and valid experiments • How to adjust your interviews & experiments over time to go from a wide range of early concepts through to product usability testing • How to listen to your test or interview subjects (what they mean vs what they say)
Views: 1056 Wharton School
2000 Series Early Riser Planter: Customer Driven Product Development
 
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We listed to you when redesigning the new 2000 series Early Riser Planter from the ground up.
Views: 5105 Case IH North America
The Power of Being Market-Driven
 
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Mark Houston Professor of Marketing Neeley School of Business at TCU "The Power of Being Market Driven" Professor Mark Houston gives a preview of his marketing course, and talks about how market segmentation can help businesses meet customer needs.
Views: 430 TCU
Model-Driven Digital Twins for Lower Risk Product Development
 
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Description: Digital twins are becoming an important tool for Industry 4.0 leaders to simulate machine behavior before physical production. Learn how digital twins can help you create better machine designs that get to market faster, all while reducing the high costs of commissioning issues. Abstract: A digital twin is a virtual model of your product, and the perfect companion for diagnostics, maintenance, and product innovations. By understanding system-wide interactions with digital twins, you'll be able to spot design issues early before having to build expensive prototypes. Once a design has been chosen, it can be connected to your controllers to test integration in a virtual commissioning phase, ironing out the issues you'd otherwise find on the production floor. In this presentation, join Graham Jackson of Maplesoft as he introduces the basics of a model-driven digital twin and explores their growing utility in the packaging industry through practical examples. Expect to leave this session with a better understanding of where digital twin techniques could fit in your development process, and learn the first steps of integration if you've never used digital twin technology before. No prior knowledge of model-based digital twins is necessary. For more information, visit us at: http://www.maplesoft.com/products/maplesim/?ref=youtube
Views: 247 Maplesoft
How to Create Product-Driven Growth
 
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Kieran Flanagan, VP Marketing at HubSpot, answers vital questions such as how to leverage existing platforms; how to add virality to the product and how to quickly introduce the value of the product to the customer.
Views: 282 SaaStock
Webinar: ABSPII and Product-Driven Capacity Building for Emerging Markets
 
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To read the interactive chat feature on the right side of the recording, please select a high definition viewing option in the YouTube settings menu. The Agricultural Biotechnology Support Project II is a USAID-funded consortium of public and private sector institutions managed by Cornell University that focuses on the safe and effective development and commercialization of bioengineered crops as a complement to traditional agricultural approaches for small-scale farmers. ABSPII's management team will share the lessons learned from 10 years of supporting agricultural biotechnology research and product development in India, Bangladesh, the Philippines, Indonesia, Uganda, and Mali. Presentations will include an overview of the ABSPII philosophy and organization, highlights of banana research in Uganda and eggplant product development in Asia, best practices for communicating about agricultural biotechnology, and the benefits of public-private partnerships. The experiences here are a collective example of how the development of new technology became a driving force for capacity building for the potential opening of new markets. For more information and resources from the event, please visit http://agrilinks.org/events/agricultural-biotechnology-support-project-abspii-and-product-driven-capacity-building
Views: 41 USAID Agrilinks
Creating a Market-Driven Business
 
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Save 50% on the full course at http://www.debbielachusa.com/save-50 And learn exactly how to Package, Brand, Market, and Sell your services so you stand out, attract your ideal clients, and create a business that's profitable, enjoyable, and successful.
Views: 122 Debbie LaChusa
Data Analytics Mistakes to Avoid | Data Driven Marketing
 
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Today we’re going to break down the 3 major data analytics mistakes that lead to misleading results in your data driven marketing, this can ultimately affect the growth of a business! Data is becoming more and more available, so data driven marketing is becoming easier and more essential! But without good data analytics, your conclusions can become misleading! Even with good quality data, we find people make frequent data mistakes in their rapid experimentation process! These are due to both inexperience with data analysis and a pressure to report significant findings to the rest of the business. How to Prepare Data for Machine Learning and A.I. video 👉https://youtu.be/TK-2189UcKk Link to data fallacies article 👉https://www.geckoboard.com/assets/data-fallacies-to-avoid.pdf The 3 Major Data Analytics Mistakes to Avoid in Data Driven Marketing: 1. Data Dredging Data dredging is repeatedly testing the new hypothesis against the same sample data until you finally find some significant results. This is common in cases where we test lots of different variations of a website or product, often with ab testing copy, calls to actions etc. When following the conventional level of significance, which is 5%, the risk is that 5 random variations could be significant. This is called the false positive risk or error of type 1. 2. False Causality The second data analytics mistake to avoid is false causality. Remember, Correlation is not equal to causation! This is why we run ab testing and multivariate testing. We always want to compare the performance of new ideas with the business as usual control group. At Growth Tribe, our growth process encompasses both machine learning steps to predict customer behavior in the pirate funnel but also the causal inference is given by experimentation. This is basically the data science definition of growth hacking! Machine learning can help us find the correlations but you should also test if there is a causal effect between out idea and the growth metric! 3. Overfitting in Machine Learning The last data analytics mistake is overfitting in machine learning. More complex algorithms can become overly tailored to the data. It can lose its generalization power to predict future cases. Different to statistical analysis, in machine learning, we have to keep a smaller portion of the sample to test how the model will perform when looking at new cases. If the accuracy is lower in the test set than compared to the training set then the model is probably suffering from overfitting. To prevent overfitting in machine learning we can apply regularization techniques. ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/school/growt... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/cmTdTtQR3G0
Views: 2034 Growth Tribe
Data-Driven Product
 
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Maggie Jan of Keen.io speaking at Industry 2016. http://indsum.com
Views: 139 Product Collective
Customer value-driven marketing strategy
 
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In this video I explained the second stage of the marketing process model. This stage focuses on designing a value-driven marketing strategy. Enjoy!
Views: 116 TJ Edu Vlog
Predictive Analytics for B2B Marketing // Amanda Kahlow, 6Sense [FirstMark's Data Driven]
 
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Amanda Kahlow, Founder and CEO at 6Sense, presented at FirstMark's Data Driven NYC on May 18, 2016. Kahlow discussed strategies for leveraging data more efficiently for B2B marketing to predict when a company has a need for a product. 6sense is a B2B predictive intelligence engine for marketing and sales. Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. Data Driven NYC is a monthly event covering Big Data and data-driven products and startups, hosted by Matt Turck, partner at FirstMark. FirstMark is an early stage venture capital firm based in New York City. Find out more about Data Driven NYC at http://datadrivennyc.com and FirstMark Capital at http://firstmarkcap.com.
Views: 1446 Data Driven NYC
What is Growth Hacking - Data Driven Marketing 2018
 
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The REAL definition of growth hacking in 2018 (no longer black hat marketing). Growth Hacking / Growth Marketing is data-driven marketing (full funnel marketing) based on rapid experimentation. The main difference with traditional marketing (vs growth hacking) is that whereas a marketer would only focus on driving traffic to a website or service a growth marketer or a growth hacker team focuses on the full customer journey… Will the user engage with the website” Will the user feel a “great first user experience” and understand the core value what we call the aha moment on their visit? Will they come back and use your product again? Or buy again? What pricing strategies can we experiment with? What can we upsell or cross-sell? So what is growth hacking and data driven marketing in 2018? It’s no longer just marketing. Onboarding customers and retaining them often involves a heavy hand on the development side.. It’s directly influenced by product and code.. Even at the very top of the funnel, growth marketers like to use code to come up with creative ways to generate traffic. We call this Engineered Marketing. This is a form of creative marketing. Choosing between the millions of combinations of marketing mediums and marketing messages. Once they’ve assured a steady flow of customers, enough to start running experiments, a growth hacker or a growth team’s job is to use data (both hard data and soft data) to track customers along their journey and begin to test and run experiments on how to increase conversions along the way. This usually takes quite a bit of customer empathy and behavioural psychology. What can we use from the fields of behavioural economics such as human biases and persuasion techniques to convert more customers faster. And finally… once you’ve tested and found out what works, it’s about coding that into your product or automating it into your processes. Marketing campaigns and gut driven decisions have been replaced with data driven experiments. Leading and disruptive companies need a scalable, easy to implement process of rapid experimentation… we’ve developed the GROWS process which we’ve outlined in this video: http://grow.ac/GrowsProcess What’s important here is that the fastest growing companies have realised that growth has to be imprinted within the company’s DNA. Why? For speed and scalability of growth.. Therefore using external consultants and external agencies to manage your growth just doesn’t cut it. Growth is too important to be externalised. It’s time to hire and train people on the right digital & psychological skills and empower them to execute independently whilst using the latest tools correctly…. Also discussed in this video: What is growth hacking data driven marketing 2018 the growth hacking mindset growth hacker marketing growth hacking growth marketing what is growth hacking growth hack customer journey marketing traditional marketing vs growth hacking user experience aha moment pirate funnel full funnel marketing rapid experimentation in marketing engineered marketing creative marketing ideas hard data soft data how to increase conversions coding marketing automation strategy behavioural psychology GROWS process digital skills digital skills gap how to implement growth cutting-edge growth hacking tools growth hacking tools how to become a technical marketer tshaped marketer ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/khycfkmMovQ
Views: 16424 Growth Tribe
Grow Your Business with Data-Driven Marketing Strategies | TahaMedia
 
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OMAR TAHA: My ideal client is a client that is doing relatively well in the market. They have a strong marketing position, yet there are in efficiencies in their backend marketing infrastructure. That sounds like a mouthful but what that means is that they're not tracking the necessary data that could get them more recurrent business, more recurring clients. That client just necessarily has the raw data but it's for us to bring it together and get them to the next level and set up that infrastructure so they're collecting the data making their company more profitable and more valuable to potential investors or buy-outs. A lot of my competition is very short-term because a lot of clients are short-term. They think that immediate boost in revenue, that means that's a good marketing firm. However, with me ... I have a former investment banking experience and I'm very much into valuation and buy-outs and so forth ... is getting the long-term valuation for your company through marketing. And so with us, we're more of a long-term data-driven consulting firm where we focus on teaching our clients and coaching our clients to set up this infrastructure that gets the most value per customer, in addition to that, decreasing the ad spend so you're having a higher profit and a long-term strategy of collecting more data and getting smarter than your competitors. Many of the companies we work for, they have a unique selling position. However, in the market today, things are getting much more competitive and we have companies stealing each other's unique selling positions all the time. What makes people different in the market and gets them results time and time again is just communicating a unique mechanism. What is a unique mechanism? It's the one thing that makes your company so unique that your competitors can't even compete with. And a lot of times, there's confusion on, I don't have a unique mechanism. And what we tell a lot of our companies is just name what you do. Just implementing that one strategy will get results time and time again. The mistakes that people are making out there is blatant copying, copying your competitor's ads, copying the messaging and so forth. That does not work well and I don't advise anybody to go ahead and do that. First off is you're not collecting the same data on the backend. If you're copying an ad, you don't know if that ad is actually working. You might be copying the wrong thing, that's number one. Number 2 is that when you end up copying, you'd then become a me-too product. You're going to get ignored almost immediately. And the third reason why you don't want to do that, you can't be better than your competitors if you are copying them. What's the point of doing business if you can't be the best? I got my first client in the B2B space at the tender age of 22 years old. Essentially, I had a unique selling proposition which was I brought Wall Street executives to Dubai. And that was in 2006, when I first started it, was like a complete novelty. Every single company that I would speak to would be like, "Great. How do we sign up?" So, just having that unique selling position, by the time I was 24 we had about I think the six of the top 10 investment banks as clients. The biggest opportunity that I've seen over the last year is the emergence of a clean LinkedIn. LinkedIn in the B2B space has always been a form to get more client engagement and more clientele. And they've really cleaned up their act through video content, video ads. For us personally, we tend to use the LinkedIn messenger ads or the InMails all the time and they've worked on a consistent basis. And they continue to work because most of the time people get four or five messages on LinkedIn daily at most, whereas in their email box, they're getting 20 or 30 emails. Companies reading our emails and engaging with us is a lot more likely, so we're really bullish on the LinkedIn InMail strategy. The best book that I've read in business and marketing has been Breakthrough Advertising by Eugene Schwartzman. I went to the Wharton School, got my MBA in marketing. And that single book has taught me much more than any MBA. Essentially what the book teaches is that customers have heard of your messaging before. Unless you're having a trip to Mars or something about they've never heard before, getting customer's attention is almost impossible back in the 30s. Imagine how it is today. And the book is a classic in helping you create a unique selling position that will grab your customer's attention over and over again. And once you learned the methodology of Breakthrough Advertising, you can constantly do that for each and every product or service that you offer.
Views: 20 B2BNXT
How to Do Data Driven Product Design by PatientPop Product Manager
 
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Product Management webinar about how to do data-driven product design. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Check us out on Instagram: http://bit.ly/2eHmfJp Find out more about us: http://bit.ly/2GeE3qn 💻 Product Managers know they should use data in their decision making - so why are there so many roadblocks? Companies often think they're not mature enough, don't have the right volume of data, or that their data is too messy. However, those are 'roadblocks' that can slow product development, and, worse, can drive a product in the wrong direction. PatientPop's Director of Local SEO and Marketing Joel Headley and Product Manager Andy Chu offered strategies on how young companies can creatively gather and utilize data - even without data analysts! Andy Chu is a Product Manager at PatientPop, a Santa Monica SaaS startup helping private healthcare practices grow their business. Day to day, he’s focused on developing the core platform and providing a solid foundation for PatientPop’s other product lines. Andy is an "accidental" Product Manager, stumbling on the role while pursuing a different career path. Originally intending to go to medical school after USC, he took an unexpected detour through the world of startups where he learned that his education in biomedical engineering could be used to ship great software Director of Local Search and Marketing, Joel Headley optimizes our customers' local search presence by ensuring the platform is designed with performance in mind. Prior to PatientPop, Joel spent over a decade at Google leading efforts to educate small business owners, and developing Google's go-to-market strategy for launches including Google Maps, web search, and Google My Business. He is on the faculty of Local U, an organization bringing together the best minds in the local SEO space. ABOUT US: We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2HiVmIc Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles. Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2GeE3qn 📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Education #Product #TechStartup #FinTech #Business #ProductManager #ProdMgmt
Steve Jobs  Interview  Product People should get promoted Over Sales Marketing People
 
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Steve Jobs Interview Product People should get promoted Over Sales & Marketing People Jobs on success: https://www.youtube.com/watch?v=yL7X3DTyS2Q
Views: 542987 blakmagik4
Blinc Digital Group -  Product and Marketing Consultants for Data-Driven Companies
 
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Blinc Digital Group is the premier consulting company for organizations focused on growing their bottom line through a data-centric approach. Blinc partners with data providers, ad tech companies, and advertisers to build game-changing solutions that change how marketers do their job. Founded by advanced advertising industry leaders, Lindsey Harju and Brienna Pinnow, Blinc provides clients with strategic product consulting, product marketing, and sales training services. If you're ready to market like the year we live in, visit Blinc Digital Group's website for more information at https://blincdigitalgroup.com/.
Views: 559 Blinc Digital Group
Is Your Business Customer and Market Driven—Cast 2017 6
 
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Do all you can to provide products and services to existing customers.
Guayaki, Market Driven Restoration
 
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Guayakí's MARKET-DRIVEN-RESTORATION business model directly links customer purchases to partner farming communities in the South American Atlantic Rainforests.
Views: 9059 cebador
Product Driven Growth & User Feedback by Nikky Hofland
 
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Nikky Hofland is currently Product Owner @ Revue, personal newsletter tool. During Amsterdam’s Growth Marketing Conference 207, Nikky gave us a talk on Product Driven Growth & User Feedback by Nikky Hofland. Use Nikky’s tactics on finding your ideal customer, the importance of talking to your customers, discovering ‘Jobs To Be Done’ for your users and how to use user feedback for product-driven roadmap design and by following this talk on Product Driven Growth & User Feedback. Nikky gets her energy from transforming creative ideas into concrete concepts and eventually great products. As a Lean Startup geek, she uses ''smoke'' tests and customer interviews (customer discovery) to validate business ideas. Nikky is a true believer of continuous product development and weekly contact with users. A product is never done! Revue is creating a platform that helps people build a personal relationship with their audience through a personal newsletter and that helps readers discover great stories, thoughts and opinions. Nikky first came across lean startup as an intrapreneur & startup founder within Sanoma's Innovation Lab, where she was responsible for leading a new digital start up, Swipe & Shop; the Tinder for fashion. Nikky’s talk on Product Driven Growth & User Feedback was given during Amsterdam’s Growth Marketing Conference at Growth Tribe. Topics discussed: Product-driven growth Customer development Launching on Product Hunt Psychographic personas The importance of understanding who your ideal customer is The importance of talking to your customers How to make use of referral systems for acquisition How to use user feedback for product-driven roadmap design Understanding customer needs vs. wants Jobs to be done Nikky is a leading expert in Product Driven Growth & User Feedback. Tools recommended by Nikky: Revue - https://www.getrevue.co/ 17:50 - Lookback - https://lookback.io/ 18:30 - Intercom - https://www.intercom.com/ 21:11 - Zapier - https://zapier.com/ Speaker links: Twitter: https://twitter.com/nikjenikkes?lang=en LinkedIn: https://www.linkedin.com/in/nikkyhofland/ ------------------------------------------------------------- Amsterdam bound? Apply for our fully-immersive high-intensity 3-month programme in our Growth Hacking Academy: http://www.growthtribe.io/growth-hack... or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-... or our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-... London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketin... ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/gyOsarle73M -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 644 Growth Tribe
Why Do Clients Buy Your Product? [ Results Driven ]
 
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Here’s how a creative company in Palm Springs markets to us so we’re enticed to return to this magic area WHY IS RESULTS DRIVEN SO UNIQUE? Most business leaders are frustrated because they’re stuck doing too many day-2-day activities. Results Driven’s 5-part framework mentors, them using proven business tools and insights, so they’re no longer trapped on the treadmill and they’re finally achieving real results. WE WOULD WELCOME CONNECTING WITH YOU Facebook: https://www.facebook.com/ResultsDriven LinkedIn: https://www.linkedin.com/in/johnmarshall33 Twitter: https://twitter.com/ResultsDrivenJ (If you enjoyed this video, make sure to give it a thumbs up and share it with your friends. 👍)
Just Energy Customer-Driven Product Expansion
 
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Just Energy's vision for the future is built on what customers are telling us. They want a transformation in the products and services we deliver, particularly in the categories of health and wellbeing, security, and utility conservation. Perhaps most exciting, we're striving to build a concierge platform to enable the delivery of these products and services to every home. Not just those with the ability to choose their energy provider. Our concierge platform will expand our addressable market over eight times of what exists today. This is what "customer focused" looks like.
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 711601 London Business Forum
Market-Driven Cybersecurity: Cyber-Innovation as Competitive Advantage
 
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Moderator: Emily Mossburg, Advisory Principal, Deloitte & Touche LLP As consumers and citizens grow more aware of cybersafety and privacy, cyber-risk is an inherent factor in business growth and innovation. Leading executives will talk about how top companies forge paths that abandon the IT silo to embed cyber into every function—from product development to operations. It’s no tweak-and-tune, it’s total transformation to harness cyber-risk for market advantage. https://www.rsaconference.com/events/us17/agenda/sessions/6327-market-driven-cybersecurity-cyber-innovation-as
Views: 398 RSA Conference
How To Have A Customer Driven Marketing Strategy
 
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★★✅Our #1 Recommended System To Make A Full-Time Income Online CLICK HERE ➡️http://workwithaceandrich.com/click/YTBYL ► Website: http://AceandRich.com ► Facebook: https://www.facebook.com/aceandrich ► Instagram: https://www.instagram.com/aceandrich ► Twitter: https://www.twitter.com/aceandrich In today's video I want to share with you how to have a customer driven marketing strategy for your online or offline business. DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!
Views: 52 Freedom By Design
Marketing Banking Products in an Image-Driven Culture - Andrew Davidson
 
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The old adage that “a picture is worth a thousand words” couldn’t be more true. In today’s time-constrained, hyper-wired world, marketers have just seconds to get their message across. Andrew Davidson explains why you must tap the power of images, and showcases brands that are on the cutting edge of this important trend.
Views: 352 TheFinancialBrand
Market Driven Research and Development: Trelleborg Sealing Solutions
 
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Trelleborg Sealing Solutions, 2531 Bremer Road, Ft. Wayne, IN 46803 (843) 747-7656 email: [email protected] At Trelleborg Sealing Solutions, we have first-class Research and Development Centres from where we carry out an on-going programme of new materials and product development. By working in close co-operation with our industry-partners worldwide we are able to offer customers distinct competitive advantages. In-house material formulation We have developed a unique database of over 2,000 material formulations, based on elastomer, PTFE and thermoplastic technologies, including many high-performance polymers designed to operate in demanding environmental conditions at temperatures ranging from -254°C to +325°C. On-going research ensures that we remain at the forefront of new material development to meet the highest performance standards and the most stringent environment and safety demands. Proprietary materials include Isolast®, Turcon®, Turcite®, Zurcon®, Turel®, Orkot®, and HiMod®. In-house test capabilities In-house advanced capabilities facilitate extensive testing on both materials and fully finished components to meet increased pressure and temperature demands. Our testing programme results in leading edge performance and elimination of seal failure risk, and it also includes the evaluation of synthetic fluids. Our development and test facilities are compliant with EC and EPA environmental regulations.
Views: 137 Design World
The New Role of CDP in Data-Driven Marketing
 
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Wish you could leverage all your customer data to increase the efficiency and effectiveness of your marketing campaigns? With the emergence of Customer Data Platforms (CDP) and the compliance requirements of GDPR, companies should be seizing the opportunity to access real-time, unsiloed customer data to drive better engagements and stronger conversions. Watch this webinar to learn how a CDP solves for marketing data pains and see how Mapp Digital customers take advantage of CDP in a post-GDPR era.
Views: 388 Mapp Digital
Aaron Rajda: Ford IT’s Product Driven Organization Transformation
 
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The transportation landscape is changing rapidly. Between Uber, electric cars, and automated driving, the future is uncertain. What is certain, is that in order to keep up with the ever changing world of mobility, Ford will need to be build better products faster — not to mention that they’ll need to be able to leverage data efficiently to inspect and adapt. In this session, Ford’s IT Director and Transformation Office Lead, Aaron Rajda describes how Ford Motor Company is applying Agile and DevOps to support emerging solutions, how they’ve built teams that can deliver value at market speed, and gives us a sneak peek at what lies ahead—for Ford—in the future.
Views: 233 Agile Events
Product driven MLM companies
 
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Contact me [email protected] Http://GetFitWithBP.Com
Views: 51 Bruce Patrick
FEAC Outsourcing Engineering & Consulting Company. Simulation Driven Product Development done right.
 
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FEAC ( www.feacomp.com) is an engineering company specialized in providing consulting services from product concept and Computer Aided Design (CAD) drafting to advanced Finite Element Analysis (FEA) and design optimization by using state-of-the-art CAE tools. Based in a strategic position between East and West, FEAC is committed to innovation, R&D, support and total customer satisfaction. Our professional engineers have experience in the most advanced scientific centers and companies worldwide. That guarantees accurate analysis results of our engineering consulting services. Our mission is to offer the possibility to all companies, research centers and universities to take advantage of the great possibilities CAD and FEA tools offer, through our specialized and top quality services. We can ensure an adventurous trip through tons of innovative concepts and ideas to the final optimized solution. The increasing demand in CAD drafting and FE modeling, due to the numerous advantages they offer over traditional designs, force many companies to re-evaluate the way they design their products. Many companies, especially small to medium sized ones, face difficulties adopting this new methodology often due to shortages in manpower, budget, knowledge, experience and deadlines set by their clients. They still require drawings, models, simulation, optimized results and presentations at top professional levels but since they can't run an in-house CAD and FEA department, they have to outsource. FEAC provides the perfect solution for such situations, with no need to expand your offices or recruit more staff. You can now easily outsource your projects to be accomplished with the highest of standards. Our wide range of services can be beneficial to almost any industry that needs any kind of product development or analysis. Collaborating with us reduces your expenses, increases your profit and helps you gain more marketshare over your competitors.
Views: 858 FEAC Engineering
Demand-Driven Supply Chain: Create a 'Pull' Supply Chain Driven by Consumer Demand
 
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http://www.capgemini.com/consumer-products-retail/integrate-and-collaborate-across-the-value-chain/demand-driven-supply-chain When shopping, consumers want to find the right product, in the right place, at the right time. But for consumer products and retail companies, this isn't always easy. Planning and fulfillment are not always in synch. The supply and demand chain is complex. And getting real-time data is challenging. This makes it hard for them to consistently meet consumer demand. Capgemini is here to help with our Demand-Driven Supply Chain offering, which helps companies create a "pull" supply chain driven by consumer demand.
Views: 11586 Capgemini
IOU ICO REVIEW - P2P EXCHANGE ( MARKET DRIVEN FLEXIBILITY)
 
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Consumers would securely acquire IOU offers from the Merchants with specific terms for the promotional product or service such as time of expiration, limited quantity and exchange terms. Such flexibility would give Consumers certain time-frame to utilize products or services or provide opportunity to trade their IOUs with other Consumers anywhere around the world. Website: https://iou.io/ Whitepaper: https://iou.io/assets/pdf/whitepaper.pdf Bounty: https://bitcointalk.org/index.php?topic=4845370.0 Telegram: https://t.me/IOUCommunity BTT NAME: Crypto rev Thing BTT LINK: https://bitcointalk.org/index.php?action=profile;u=2371318 ETH ADDRESS: 0xc39E66e5Eda31416e533BE5293ea7fe4D99f43EB TG : @cryptorevthing"
Views: 3 Crypto Rev
Smart Shelves - Customer-Driven Marketing
 
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Brian Ardinger demonstrates an example of Nanonation's Smart Shelf technology. In this example Brian show's how simple consumer interaction with products on a shelf can deliver relevant media at the right time. Consumers are able to find out more information on a single product or simply compare two items with each other. The technology can be leveraged to allow an employee to take a consumer through additional information that is not normally accessible. We also have a Manager mode where an employee can log in and access training materials and additional information. http://www.nanonation.net/products/smartshelves.html Nanonation Partner: MTI http://www.mti-interactive.com/Company/virtual-store-tour
Views: 702 Nanonation Inc
Data-driven Market Intelligence // Jonah Lopin, Crayon (FirstMark's Data Driven)
 
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Jonah Lopin, Founder and CEO at Crayon, spoke at Data Driven NYC in February 2018. He talked about how Crayon tracks the digital footprint for a company. Data Driven NYC is a monthly event covering Big Data and data-driven products and startups, hosted by Matt Turck, partner at FirstMark Capital.
Views: 353 Data Driven NYC
Product development: Seafood sector and consumer driven
 
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Consumer driven product development is relatively new in seafood sector. Contrary to technology push approach, Wageningen IMARES* applies methodologies to use consumer demands (often irrational, not objectively true emotions and values) and translate these in product concepts. These concepts are further developed by interdisciplinary teams of technologists, chefs, marketers and consumer scientists. The methodology for new product development implies regular 'consumer checks' if we are on the right track. In this film we give explanation about consumer research and results obtained. *Wageningen IMARES -- the Institute for Marine Resources and Ecosystem Studies -- specializes in strategic and applied marine ecological research.
How To Design UX Driven IoT Products - Map
 
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Join our community on hardwarepioneers.com Get in touch on Twitter! https://twitter.com/HdwPioneers SPEAKER Jon Marshall, Design Director @ Map (http://mapprojectoffice.com/)
Views: 1168 Hardware Pioneers
User Driven Innovation in the B2B Market.wmv
 
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This is my presentation for the course, product development and innovation. The course is a part of the value chain management education at VIA University College at Horsens, Denmark. The subject is concerning the user driven innovation within in the B2B market, and is based upon the research of Eric von Hippel and Charles Leadbeater. Through my research I have found that they focus upon the B2C market, and disregards the user driven innovation within the B2B market. In my opinion their findings are however applicable for the B2B market. Please feel free to drop a comment, disagreeing or agreeing. But please, if you disagree please argue for your comment. Enjoy!
Views: 175 Peter Henriksen

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