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CUSTOMER DRIVEN MARKETING STRATEGY
 
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Views: 8997 Keiiiiiichi
Split Meetup: Experimentation-Driven Product Development - August 29, 2017
 
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Speakers: Adil Aijaz: CEO and co-founder, Split Akash Parikh: Head of Experimentation, Uber Devang Sachdev: Head of Solutions Marketing, Twilio Organizations today rely heavily on robust release management practices and full stack experimentation capabilities to deliver exceptional user experiences and to rapidly and safely deploy product features. The ability to continually iterate on the user experience and product features help organizations make impactful business practices decisions. Today, feature releases and optimizations are done in silos, significantly impacting the end customer experience and creating a ‘bottleneck of innovation’ within the organization. The select few large companies (Uber, LinkedIn, Facebook) have built homegrown release management and experimentation platforms to facilitate some level of automation with feature releases, and to make running experiments internally easier by hiding all the pitfalls and automating the analytical heavy-lifting. These platforms automate experiment setup, assignment, and analysis, and display results to aid in faster decision-making. However, the majority of companies out there are not equipped to roll-their own, both from a skills set, resourcing and day to day maintenance perspective. Existing solutions today fall short in meeting the needs of a full stack experimentation team: engineers, data scientists, and product managers. By building a platform for experimentation, product development shifts from up-front guessing to market driven. Akash highlights practices of modern software delivery, Continuous Delivery, and experimentation to provide a new approach to product development. This event was recorded Tuesday, August 29, at Twilio in San Francisco.
Views: 398 Split
How to make sure your product is user-driven with Julie Price (WG'08)
 
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For this Penn Wharton Entrepreneurs Workshop, Julie Price, WG'08, Design, Desirability and UX Research Consultant, will present a different philosophy for idea creation, and rapid design and testing, incorporating lessons learned from experimental psychology, behavioral economics, and traditional user research. In this workshop, Julie will discuss: • Ideating and testing early concepts through a rapid iterative approach • How to talk to test participants and design useful and valid experiments • How to adjust your interviews & experiments over time to go from a wide range of early concepts through to product usability testing • How to listen to your test or interview subjects (what they mean vs what they say)
Views: 976 Wharton School
How to Do Data Driven Product Design by PatientPop Product Manager
 
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Product Management webinar about how to do data-driven product design. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Check us out on Instagram: http://bit.ly/2eHmfJp Find out more about us: http://bit.ly/2GeE3qn 💻 Product Managers know they should use data in their decision making - so why are there so many roadblocks? Companies often think they're not mature enough, don't have the right volume of data, or that their data is too messy. However, those are 'roadblocks' that can slow product development, and, worse, can drive a product in the wrong direction. PatientPop's Director of Local SEO and Marketing Joel Headley and Product Manager Andy Chu offered strategies on how young companies can creatively gather and utilize data - even without data analysts! Andy Chu is a Product Manager at PatientPop, a Santa Monica SaaS startup helping private healthcare practices grow their business. Day to day, he’s focused on developing the core platform and providing a solid foundation for PatientPop’s other product lines. Andy is an "accidental" Product Manager, stumbling on the role while pursuing a different career path. Originally intending to go to medical school after USC, he took an unexpected detour through the world of startups where he learned that his education in biomedical engineering could be used to ship great software Director of Local Search and Marketing, Joel Headley optimizes our customers' local search presence by ensuring the platform is designed with performance in mind. Prior to PatientPop, Joel spent over a decade at Google leading efforts to educate small business owners, and developing Google's go-to-market strategy for launches including Google Maps, web search, and Google My Business. He is on the faculty of Local U, an organization bringing together the best minds in the local SEO space. ABOUT US: We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2HiVmIc Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles. Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2GeE3qn 📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A
Packaging Solutions - market driven innovations by DuPont
 
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http://www2.dupont.com/Food__Innovations/en_GB/packaging/packaging-solutions.html?src=fdemea_uk_you_pac We have over 80 years experience in packaging, bringing packaging solutions to consumer good companies, but also to retailers. We also - from farm to fork - have an agri-nutrition business and a crop business that looks at bringing productivity to farmers. The most important is that we bring sustainable innovation that meets market needs. 0:45 We need to be spotting every trend very early. We need to have key leading indicators for our department in the food space to understand when population and also consumer needs are changing quickly. But the next field of excitement is true innovation that comes with the customer experience, convenience, easy opening, but also in terms of printing. The most important portfolio of products is for packaging, security, or safety enhancement, and this can be either from puncture-resistant, or from a convenience perspective, easy opening, but we also work on sustainable packaging that is based on either bio resources, but also we look at, how can we reduce the environmental footprint so the reduction of packaging, making it possible to have less layers so that you have to landfill or incinerate less packaging. The other thing we do is related to safety in food when it comes to packaging. So we try to work very hard to come forward with film structures that give you the highest puncture resistance on the market, and therefore protect food and obviously help increase the shelf-life. 2:07 What Dupont can offer is the variety of markets we serve, but also the leveragability. You can take an innovation that you learned in one market sector into another, and it's the same in packaging. How does packaging and our responsibility for the food chain, how does it look in ten years? What do consumers really want? How will goods be packed going forward?
Views: 813 DuPontFoodEurope
Chapter3: Customer -- Driven  Marketing Strategy -1
 
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اسم المساق: إدارة التسويق اسم المحاضر: د.رشدي وادي مشرف الموقع: أ. خالد محمد الأدغم الكلية: التجارة القسم: إدارة الأعمال وصف المساق : يهدف هذا المساق إلى توضيح المفاهيم والتطبيقات المختلفة المرتبطة بالتسويق كأحد وظائف المنشأة وذلك من خلال تعريف التسويق، مبادئه، أهميته، منهج دراسته، المزيج التسويقي, المزيج الترويجي، هيكل التنظيم التسويقي، سلوك المستهلك، العوامل المؤثرة في التسويق، بحوث التسويق، تكاليف التسويق، دراسة مستفيضة للسلعة والسوق وسياسات التسعير والطلب, أدوات التسويق الحديث.. مركز التميز الأكاديمي: http://lectures.iugaza.edu.ps/ http://quality.iugaza.edu.ps/ExcellenceCenter/ar/Default.aspx قائمة محاضرات المساق: http://www.youtube.com/playlist?list=PL9fwy3NUQKwYS-gSa4CLyYZCO-F6qzLZD الجامعة الإسلامية غزة: http://www.iugaza.edu.ps/ar قناة مركز التميز الأكاديمي بالجامعة الإسلامية - غزة على YouTube : http://www.youtube.com/iugaza1
Views: 9112 iugaza1
Growth Hacking: Data and Product Driven Marketing - David Arnoux
 
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From OSCON 2015 in Amsterdam: David Arnoux will accelerate your learning experience from digital marketing to understand the depths of growth hacking. He will empower you to enter a new era of data and product driven marketing. He will explain what he means with the growth hacking mindset and how to how to apply the growth hacking process for your organization. About David Arnoux (Growth Tribe): David Arnoux is a growth hacking expert. He has helped over a hundred companies implement and execute growth strategies. He is currently head of growth at Growth Tribe and lead growth hacker at Twoodo, growth coach for startups and corporates, a public speaker and a contributor to publications such as The Next Web. Come follow him on Twitter! @darnocks Watch more from OSCON Amsterdam 2015: https://goo.gl/VeF8tq Visit the OSCON website: http://oscon.com Don't miss an upload! Subscribe! http://goo.gl/szEauh Stay Connected to O'Reilly Media by Email - http://goo.gl/YZSWbO Follow O'Reilly Media: http://plus.google.com/+oreillymedia https://www.facebook.com/OReilly https://twitter.com/OReillyMedia
Views: 41178 O'Reilly
Marketing Banking Products in an Image-Driven Culture - Andrew Davidson
 
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The old adage that “a picture is worth a thousand words” couldn’t be more true. In today’s time-constrained, hyper-wired world, marketers have just seconds to get their message across. Andrew Davidson explains why you must tap the power of images, and showcases brands that are on the cutting edge of this important trend.
Views: 313 TheFinancialBrand
Market Driven Research and Development: Trelleborg Sealing Solutions
 
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Trelleborg Sealing Solutions, 2531 Bremer Road, Ft. Wayne, IN 46803 (843) 747-7656 email: [email protected] At Trelleborg Sealing Solutions, we have first-class Research and Development Centres from where we carry out an on-going programme of new materials and product development. By working in close co-operation with our industry-partners worldwide we are able to offer customers distinct competitive advantages. In-house material formulation We have developed a unique database of over 2,000 material formulations, based on elastomer, PTFE and thermoplastic technologies, including many high-performance polymers designed to operate in demanding environmental conditions at temperatures ranging from -254°C to +325°C. On-going research ensures that we remain at the forefront of new material development to meet the highest performance standards and the most stringent environment and safety demands. Proprietary materials include Isolast®, Turcon®, Turcite®, Zurcon®, Turel®, Orkot®, and HiMod®. In-house test capabilities In-house advanced capabilities facilitate extensive testing on both materials and fully finished components to meet increased pressure and temperature demands. Our testing programme results in leading edge performance and elimination of seal failure risk, and it also includes the evaluation of synthetic fluids. Our development and test facilities are compliant with EC and EPA environmental regulations.
Views: 137 Design World
Chapter3: Customer -- Driven  Marketing Strategy -2
 
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اسم المساق: إدارة التسويق اسم المحاضر: د.رشدي وادي مشرف الموقع: أ. خالد محمد الأدغم الكلية: التجارة القسم: إدارة الأعمال وصف المساق : يهدف هذا المساق إلى توضيح المفاهيم والتطبيقات المختلفة المرتبطة بالتسويق كأحد وظائف المنشأة وذلك من خلال تعريف التسويق، مبادئه، أهميته، منهج دراسته، المزيج التسويقي, المزيج الترويجي، هيكل التنظيم التسويقي، سلوك المستهلك، العوامل المؤثرة في التسويق، بحوث التسويق، تكاليف التسويق، دراسة مستفيضة للسلعة والسوق وسياسات التسعير والطلب, أدوات التسويق الحديث.. مركز التميز الأكاديمي: http://lectures.iugaza.edu.ps/ http://quality.iugaza.edu.ps/ExcellenceCenter/ar/Default.aspx قائمة محاضرات المساق: http://www.youtube.com/playlist?list=PL9fwy3NUQKwYS-gSa4CLyYZCO-F6qzLZD الجامعة الإسلامية غزة: http://www.iugaza.edu.ps/ar قناة مركز التميز الأكاديمي بالجامعة الإسلامية - غزة على YouTube : http://www.youtube.com/iugaza1
Views: 1759 iugaza1
The Creative Empire: Market-Driven Creativity
 
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Tara Gentile (Scoutie Girl) and Megan Auman (Crafting an MBA) discuss the concept of market-driven creativity.
Views: 575 scoutiegirlblog
What is Growth Hacking - Data Driven Marketing 2018
 
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The REAL definition of growth hacking in 2018 (no longer black hat marketing). Growth Hacking / Growth Marketing is data-driven marketing (full funnel marketing) based on rapid experimentation. The main difference with traditional marketing (vs growth hacking) is that whereas a marketer would only focus on driving traffic to a website or service a growth marketer or a growth hacker team focuses on the full customer journey… Will the user engage with the website” Will the user feel a “great first user experience” and understand the core value what we call the aha moment on their visit? Will they come back and use your product again? Or buy again? What pricing strategies can we experiment with? What can we upsell or cross-sell? So what is growth hacking and data driven marketing in 2018? It’s no longer just marketing. Onboarding customers and retaining them often involves a heavy hand on the development side.. It’s directly influenced by product and code.. Even at the very top of the funnel, growth marketers like to use code to come up with creative ways to generate traffic. We call this Engineered Marketing. This is a form of creative marketing. Choosing between the millions of combinations of marketing mediums and marketing messages. Once they’ve assured a steady flow of customers, enough to start running experiments, a growth hacker or a growth team’s job is to use data (both hard data and soft data) to track customers along their journey and begin to test and run experiments on how to increase conversions along the way. This usually takes quite a bit of customer empathy and behavioural psychology. What can we use from the fields of behavioural economics such as human biases and persuasion techniques to convert more customers faster. And finally… once you’ve tested and found out what works, it’s about coding that into your product or automating it into your processes. Marketing campaigns and gut driven decisions have been replaced with data driven experiments. Leading and disruptive companies need a scalable, easy to implement process of rapid experimentation… we’ve developed the GROWS process which we’ve outlined in this video: http://grow.ac/GrowsProcess What’s important here is that the fastest growing companies have realised that growth has to be imprinted within the company’s DNA. Why? For speed and scalability of growth.. Therefore using external consultants and external agencies to manage your growth just doesn’t cut it. Growth is too important to be externalised. It’s time to hire and train people on the right digital & psychological skills and empower them to execute independently whilst using the latest tools correctly…. Also discussed in this video: What is growth hacking data driven marketing 2018 the growth hacking mindset growth hacker marketing growth hacking growth marketing what is growth hacking growth hack customer journey marketing traditional marketing vs growth hacking user experience aha moment pirate funnel full funnel marketing rapid experimentation in marketing engineered marketing creative marketing ideas hard data soft data how to increase conversions coding marketing automation strategy behavioural psychology GROWS process digital skills digital skills gap how to implement growth cutting-edge growth hacking tools growth hacking tools how to become a technical marketer tshaped marketer ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/khycfkmMovQ
Views: 12369 Growth Tribe
Data-driven Market Intelligence // Jonah Lopin, Crayon (FirstMark's Data Driven)
 
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Jonah Lopin, Founder and CEO at Crayon, spoke at Data Driven NYC in February 2018. He talked about how Crayon tracks the digital footprint for a company. Data Driven NYC is a monthly event covering Big Data and data-driven products and startups, hosted by Matt Turck, partner at FirstMark Capital.
Views: 320 Data Driven NYC
Creating a Market-Driven Business
 
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Save 50% on the full course at http://www.debbielachusa.com/save-50 And learn exactly how to Package, Brand, Market, and Sell your services so you stand out, attract your ideal clients, and create a business that's profitable, enjoyable, and successful.
Views: 114 Debbie LaChusa
Market Analysis Extract - A data-driven strategy for new or existing markets
 
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How much do you know about the differences of individual markets? How well does your portfolio fit to the regional conditions compared to others? With the market analysis by TecAlliance Data Consulting, you gain market transparency, identify promising markets and unique selling propositions for your portfolio. https://www.tecalliance.net/en/products/data-consulting/
Views: 196 TecAlliance GmbH
How to Create Product-Driven Growth
 
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Kieran Flanagan, VP Marketing at HubSpot, answers vital questions such as how to leverage existing platforms; how to add virality to the product and how to quickly introduce the value of the product to the customer.
Views: 240 SaaStock
[SAC 2017] Data-driven products and services, data markets, and the future of data as a currency
 
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Dr. Dumitru Roman - Senior Research Scientist, SINTEF Digital
Views: 37 Saltlux
Business Training Video on Price and Product Strategy (Hindi) by DR. Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains in very simple terms, the 4 quadrants of Business practice. This video beautifully explains the following quadrants for start ups, small entrepreneurs, small business etc as follows 1. Value for Money | 2. Opportunistic | 3. Premium | 4. Chinese Market. Through these quadrants Dr. Bindra asks young entrepreneurs to identify their business propositions and determining on which proposition would they like to position their business. This is a very enabling video that seeks to empower the business class society of India today and handhold them to success. If you want to avail the full benefits of this business concept, then do not forget to attend the 6 months long term Leadership Funnel Program To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1381377 Evan Carmichael
Panel: Alternative Data in Financial Services (FirstMark's Data Driven)
 
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At February 2017's Data Driven NYC, Matt Turck welcomed Jeff Glueck (Foursquare), David Loaiza (Point72), Andrej Rusakov (Data Capital Management), and Matei Zatreanu (System2) for a panel on alternative data. Data Driven NYC is a monthly event covering Big Data and data-driven products and startups, hosted by Matt Turck, partner at FirstMark Capital.
Views: 1426 Data Driven NYC
Guayaki, Market Driven Restoration
 
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Guayakí's MARKET-DRIVEN-RESTORATION business model directly links customer purchases to partner farming communities in the South American Atlantic Rainforests.
Views: 9051 cebador
Blinc Digital Group -  Product and Marketing Consultants for Data-Driven Companies
 
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Blinc Digital Group is the premier consulting company for organizations focused on growing their bottom line through a data-centric approach. Blinc partners with data providers, ad tech companies, and advertisers to build game-changing solutions that change how marketers do their job. Founded by advanced advertising industry leaders, Lindsey Harju and Brienna Pinnow, Blinc provides clients with strategic product consulting, product marketing, and sales training services. If you're ready to market like the year we live in, visit Blinc Digital Group's website for more information at https://blincdigitalgroup.com/.
Views: 542 Blinc Digital Group
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
From Market driven to Market Driving
 
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This is an aspiring MBA student's attempt to score some CIA marks, & "learn"
Views: 230 ashwin prathap
Product Driven Growth & User Feedback by Nikky Hofland
 
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Nikky Hofland is currently Product Owner @ Revue, personal newsletter tool. During Amsterdam’s Growth Marketing Conference 207, Nikky gave us a talk on Product Driven Growth & User Feedback by Nikky Hofland. Use Nikky’s tactics on finding your ideal customer, the importance of talking to your customers, discovering ‘Jobs To Be Done’ for your users and how to use user feedback for product-driven roadmap design and by following this talk on Product Driven Growth & User Feedback. Nikky gets her energy from transforming creative ideas into concrete concepts and eventually great products. As a Lean Startup geek, she uses ''smoke'' tests and customer interviews (customer discovery) to validate business ideas. Nikky is a true believer of continuous product development and weekly contact with users. A product is never done! Revue is creating a platform that helps people build a personal relationship with their audience through a personal newsletter and that helps readers discover great stories, thoughts and opinions. Nikky first came across lean startup as an intrapreneur & startup founder within Sanoma's Innovation Lab, where she was responsible for leading a new digital start up, Swipe & Shop; the Tinder for fashion. Nikky’s talk on Product Driven Growth & User Feedback was given during Amsterdam’s Growth Marketing Conference at Growth Tribe. Topics discussed: Product-driven growth Customer development Launching on Product Hunt Psychographic personas The importance of understanding who your ideal customer is The importance of talking to your customers How to make use of referral systems for acquisition How to use user feedback for product-driven roadmap design Understanding customer needs vs. wants Jobs to be done Nikky is a leading expert in Product Driven Growth & User Feedback. Tools recommended by Nikky: Revue - https://www.getrevue.co/ 17:50 - Lookback - https://lookback.io/ 18:30 - Intercom - https://www.intercom.com/ 21:11 - Zapier - https://zapier.com/ Speaker links: Twitter: https://twitter.com/nikjenikkes?lang=en LinkedIn: https://www.linkedin.com/in/nikkyhofland/ ------------------------------------------------------------- Amsterdam bound? Apply for our fully-immersive high-intensity 3-month programme in our Growth Hacking Academy: http://www.growthtribe.io/growth-hack... or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-... or our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-... London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketin... ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/gyOsarle73M -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 627 Growth Tribe
Predictive Analytics for B2B Marketing // Amanda Kahlow, 6Sense [FirstMark's Data Driven]
 
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Amanda Kahlow, Founder and CEO at 6Sense, presented at FirstMark's Data Driven NYC on May 18, 2016. Kahlow discussed strategies for leveraging data more efficiently for B2B marketing to predict when a company has a need for a product. 6sense is a B2B predictive intelligence engine for marketing and sales. Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. Data Driven NYC is a monthly event covering Big Data and data-driven products and startups, hosted by Matt Turck, partner at FirstMark. FirstMark is an early stage venture capital firm based in New York City. Find out more about Data Driven NYC at http://datadrivennyc.com and FirstMark Capital at http://firstmarkcap.com.
Views: 1369 Data Driven NYC
Product Marketing by Numbers - Objectives, Goals and KPI frameworks
 
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Product management should be data driven, consumer-centric, and informed by deep insights derived from tracking and analysing user behaviour at scale. But this can only happen if you use a framework; if you've defined what 'good' looks like before you start implementing tracking and collecting data points. I explore a couple of frameworks - including my own hybrid model - and share processes which overcome analysis paralysis and enable truly data-driven product development.
Views: 2155 Jono Alderson
Why Analytics Is Key for Product Managers by Airbnb Data Scientist
 
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👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Don’t forget to follow us on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: http://bit.ly/2r0rmIA Find out more about us: http://bit.ly/2vKyPxW 💻 Understanding how to access and interpret data is critical for the modern Product Manager. In this session, a data scientist at Airbnb taught the basics in data-informed thinking as well as resources and tools for SQL, python and R. She discussed how you can up-level your skills in interpreting A/B tests, incrementally, and when and why to use Machine Learning techniques. Dr. Theresa Johnson is a data scientist on Supply Growth at Airbnb, a two-sided marketplace for travel. She also steps in to product manage for her team, and recently shipped Paid Photography globally. Dr. Johnson came to data science with a PhD in Aeronautics and Astronautics from Stanford University. She currently serves as a founding board member for Street Code Academy, a non-profit dedicated to connecting culture, community and technology in East Palo Alto. She also serves on the special panel on data science interviewing and is a co-founding member of Stddev (Standard Deviation), Airbnb's employee resource group for Underrepresented Minorities in technical fields. Theresa is passionate about extending technology access for everyone and finding mission driven companies that can have an outsized impact on the world. Chapter 1 1:25 What is data science? Chapter 2 2:20 What characteristics should you expect from a data scientist? Chapter 3 5:00 Data informed, not data driven Chapter 4 6:55 Challenges that a Product Manager faces with data scientists Chapter 5 8:10 Who are the data scientists? Chapter 6 10:05 The data stack levels Chapter 7 14:25 Centralized, embedded and hybrid model Chapter 8 19:15 Airbnb principles for decision-making Chapter 9 20:25 Cross-functional teams Chapter 10 21:40 Leveraging data insights Chapter 11 24:05 Machine learning vision at Airbnb Chapter 12 30:20 Experimentation at Airbnb Chapter 13 33:50 Unique characteristics about experimentation at Airbnb Chapter 14 38:35 Launching professional photography at Airbnb Chapter 15 57:10 Questions from the audience ABOUT US: We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2gOwkoa Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles. Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2vKyPxW 📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A
9.  Panel 2   Market Driven Innovations and Solutions
 
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Panel 2 – Market-Driven Innovations and Solutions Delve into solutions initiated by proactive businesses and corporations embracing a more sustainable plastics economy in this nationally-scaled dialogue, which will focus on producer responsibility, technological breakthroughs, innovative source reduction strategies, and effective collaborations as integral components of the solution to environmental plastic pollution. Moderator: Aimee David, Director of Ocean Conservation Policy Strategies, Monterey Bay Aquarium; Aquarium Conservation Partnership Executive Steering Committee Chair Chris Gove, President and Co-Founder, Saltwater Brewery Lia Colabello, Kick Plastic Cause Ambassador, Costa Del Mar Rachel Hazaray, Assistant General Counsel & Assistant Senior Manager, Subaru of Indiana Automotive, Inc. Andrew Falcon, CEO, Full Cycle Bioplastics Scott Cassel, Chief Executive Officer and Founder, Product Stewardship Institute
Data-Driven Marketing: What It Is and Where It's Going
 
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Data-Driven Marketing is all about having a more relevant conversation with your audience and customers, as Infinitive Executive Mike Lempner explains in this video.
Views: 3272 Infinitive
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. www.londonbusinessforum.com
Views: 685907 London Business Forum
The Power of Being Market-Driven
 
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Mark Houston Professor of Marketing Neeley School of Business at TCU "The Power of Being Market Driven" Professor Mark Houston gives a preview of his marketing course, and talks about how market segmentation can help businesses meet customer needs.
Views: 422 TCU
Is Your Business Customer and Market Driven—Cast 2017 6
 
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Do all you can to provide products and services to existing customers.
Mangialardo - Agile, Lean Startup and Market-Driven
 
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"Our business is creating software products. We know that Value means providing Benefits to the customers We got a new, great idea, a vision for a new product that we believe it will be a groundbreaking innovation. We have a very well working and well-managed Agile methodology in place since 2003. Our team is composed of very smart people who work very well together in a self-directed manner. We have built an d shipped our product. Several times. We have tweaked functionalities and fixed bugs. Everything works as intended However, the conclusion we have to draw is always the same…Our intended customers don’t like our product. They simply won’t buy it. " Using Eric Ries’ words, we have well executed a plan to achieve failure." Why? Because we did not know what our customers wanted. Or, worse, what they actually needed. We did not know who our customers were precisely supposed to be. This talk is aimed to inspire product organizations - Agile/Lean or otherwise organized teams - to connect to the business. In other words, market-driven. I feel that despite the fantastic growth of Agile, there is often still a gap between successfully building software and commercial success in the market. It's beyond the "MVP". Pragmatic methodologies and real examples will be used.
Views: 33 BetterSoftware
Confidence  Driven Product Framework - Anthony Mann - Digital Product London
 
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Confidence Driven Product Framework Anthony Mann - Founder and director of Make Us Proud In his presentation, Anthony will be speaking about the Confidence Driven Product Framework his team uses at Makes Us Proud to judge confidence in their design when moving through the process to create their digital lovable products. Anthony is the founder of Make Us Proud, a digital product design agency focusing on bringing together a strong understanding of human centered design and engineering to create empowering digital products. Digital Product London is organised by Make Us Proud and YLD. For more details and upcoming events join Digital Product London meetup here: https://www.meetup.com/Digital-Product-London/ Tweet: #DigitalProductLondon / @ObjectCreate / @MakeUsProud Videographer: Joana Job Pinto
Views: 305 Tech Talks YLD
5 Tips to Transform Your Data Driven Marketing Strategy
 
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Download the Deep Dive: http://www.gleanster.com/report/innovative-technologies-for-aligning-customer-acquisition-customer-management Compliments of: http://www.v12groupinc.com/ This Deep Dive will explore best practices for aligning customer management and customer acquisition. We'll explore how Top Performing organizations are coping with the challenges of fragmented customer data and fragmented marketing technologies. We'll also provide short-term actionable recommendations and strategies you can employ today, to improve your top line growth with existing marketing spend.
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1480434 Brian Tracy
HSBC analyst says Tesco’s profit increase driven by 'improvement in quality' of product
 
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As Tesco reports a full-year sales growth of 1.3% to £57.5bn, David Clarke, head of consumer retail in Europe at HSBC tells Sky’s Ian King the company’s profits are driven by an improvement in quality of the product. The company’s underlying operating profits, covering the year to 24 February, rose by 28% to £1.64bn.
Views: 2011 Sky News
Steve Jobs  Interview  Product People should get promoted Over Sales Marketing People
 
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Steve Jobs Interview Product People should get promoted Over Sales & Marketing People Jobs on success: https://www.youtube.com/watch?v=yL7X3DTyS2Q
Views: 502312 blakmagik4
NXP & EBV - A Strong Market Driven Partnership
 
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NXP is strong in the Automotive Market especially for IVN. EBV focuses on automotive. Together we want to achieve more synergies in using NXP technology at our customers. EBV has many years of dedicated automotive expertise. NXP's "Heart of Automotive" best in class product portfolio, combined with EBV's experienced application and market specialists, will help to drive this change in the market. More information please visit: http://www.ebv.com/automotive
Views: 5400 EBV Elektronik
Market-Driven Cybersecurity: Cyber-Innovation as Competitive Advantage
 
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Moderator: Emily Mossburg, Advisory Principal, Deloitte & Touche LLP As consumers and citizens grow more aware of cybersafety and privacy, cyber-risk is an inherent factor in business growth and innovation. Leading executives will talk about how top companies forge paths that abandon the IT silo to embed cyber into every function—from product development to operations. It’s no tweak-and-tune, it’s total transformation to harness cyber-risk for market advantage. https://www.rsaconference.com/events/us17/agenda/sessions/6327-market-driven-cybersecurity-cyber-innovation-as
Views: 390 RSA Conference
4 Major Steps in Designing a Customer-driven Marketing Strategy
 
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This is a video for my assignment in MCA2013 Principle of Marketing. Thanks for watching this video and don't forget to click '👍' above 🙆
Views: 325 Ziera Muslim
Data-Driven Marketing Certificate from Cornell University
 
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Learn more: https://www.ecornell.com/certificates/marketing/data-driven-marketing/ Today’s organizations have oceans of data available to them—and those that can translate it into meaningful business insights can gain competitive advantage. The Data-Driven Marketing certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. You’ll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. From market response models, customer preference measurement and product positioning, to customer lifetime value, the six two-week courses in this program cover a variety of topics that will help you harness the power of data to improve your bottom line.
Views: 226 eCornell

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