Intro to Marketing: Chapter 7: New-Product Development and Product Life-Cycle Strategies By Mr. Tan Teck Ming (Terence Sobbez Tan) Taylor's University (Lakeside Campus) Taylor's Business School Collaborative Research Project with: Mr. Liew Tze Wei (Multimedia University)
Views: 46440 Terence Sobbez Tan
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1709808 Brian Tracy
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 283162 Dr. Vivek Bindra: Motivational Speaker
The fundamentals of the Ansoff Product/Market Matrix, a tool used to analyse and plan business growth strategies. Includes a worked example. Table of Contents: 00:00 - Introduction to Ansoff Matrix 01:10 - Overview 01:25 - Market Penetration 01:51 - Product Development 02:11 - Market Development 02:47 - Diversification 03:33 - The Ansoff Matrix iTunes • iPod • iPhone 03:34 - Example - Apple iPod 06:06 - Conclusion
Views: 128424 Gavin Brockis
For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 312617 tutor2u
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 738191 London Business Forum
Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1470065 Evan Carmichael
Join Online Business Mastery Accelerator: https://onlinebusinessmasteryaccelerator.com/?utm_medium=social&utm_source=youtube&utm_campaign=online-business-mastery-accelerator-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description In this video I share with you a process for launching your product. Here’s what to do before anything else. The purpose of a product launch is to drive traffic and sales to your online business, so that it can grow and thrive. Launching a new product is a great way to attract new customers, but it takes time to plan and execute. Many entrepreneurs feel the need to promote their products right away, and end up rushing the process. The result can be disastrous. In the words of David Ramsey, "People are in such a hurry to launch their product that they seldom look at marketing from a bird's eye view and they don't create a systematic plan." A successful product launch starts with a great strategy, and I'm here to walk you through it. Are you ready to learn the step-by-step process for launching your product? Here's what to do before anything else. This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support! ★☆★ VIEW THE BLOG POST: ★☆★ https://projectlifemastery.com/launching-your-product-heres-what-to-do-before-anything-else/?utm_medium=social&utm_source=youtube&utm_campaign=blog-post-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► https://www.projectlifemastery.com/?utm_medium=social&utm_source=youtube&utm_campaign=homepage-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ ABOUT PROJECT LIFE MASTERY: ★☆★ The Project Life Mastery YouTube channel is the place to be for motivational, inspiring, educational, and uplifting self improvement videos. You can also follow for videos about online business, Amazon, and making money online! ★☆★ MY PRODUCTS & COURSES: ★☆★ Life Mastery Accelerator ► https://projectlifemastery.com/lifemasteryacceleratorcourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Online Business Mastery Accelerator ► https://projectlifemastery.com/onlinebusinessmasteryacceleratorcourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Morning Ritual Mastery ► https://projectlifemastery.com/morningritualmasterycourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Affiliate Marketing Mastery ► https://projectlifemastery.com/affiliatemarketingmasterycourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Kindle Money Mastery ► https://projectlifemastery.com/kmoneymasterycourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else 24 Hour Book Program ► https://projectlifemastery.com/24hourbookcourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Kindle Optimizer ► https://projectlifemastery.com/koptimizercourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else ★☆★ MERCHANDISE: ★☆★ Mastery Apparel ► http://www.masteryapparel.com ★☆★ RECOMMENDED RESOURCES: ★☆★ https://projectlifemastery.com/resources/?utm_medium=social&utm_source=youtube&utm_campaign=plm-resources-page-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description
Views: 95453 Project Life Mastery
Do you have a product design idea? Learn how to bring your product to market with this overview of the product development process. This video covers turning your product concept into a working prototype through electronic engineering, circuit design, product testing, and volume manufacturing. Ready to get started? Contact DMC: https://www.dmcinfo.com/services/custom-software-and-hardware-development
Views: 42031 DMCEngineering
These are the 6 steps often used in my webinars of strategic marketing planning. Every strategic marketing model has a place in one of these steps. Make sure you know where a model belongs to not make any mistakes. Have a look at my webinars concerning these models: Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! You can also leave your comments or requests in the section below to ask for any other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 47222 Pepijn Schoemaker
The Ansoff Matrix - Business Strategy & Growth - Simplest explanation ever The Ansoff Matrix is a popular business model used for strategising business growth by product development & market development. This simple video is derived from expert input and the presentation style is deliberately kept simple and concise. Links to the popular Bloom's Taxonomy videos are below. Link to The Cognitive domain video of the Bloom's Taxonomy: https://www.youtube.com/watch?v=zj6Cr... Link to the Affective version of the Bloom's Taxonomy for your reference: https://youtu.be/0SCLFgIS7pQ Please like & share the video and subscribe to this channel to express support. I intend to dedicate time and resources to improve the quality & presentation of future content. Music: www.bensound.com
Views: 5819 Mister Simplify
Many opportunities exist for innovation in new product development. But how do you overcome the handful of challenges which repeatedly surface and arrive at the perfect offering that's aesthetically attractive to customers and cost-efficient? Growing your Product Management career while running your organization with greater liquidity is often more about navigating a frustrating, stressful and disingenuous game with overseas counterparts than being a marketing genius. In search of aggressive revenue growth, organizations need a deliberate, systematic, strategic and managed approach to generating game-changing--and category-defining--new products. For more info on Product Development Strategy visit: http://www.focuspdm.com/webinar-product-design-as-business-weapon
Views: 835 Product Design
#YouTubeTaughtMe After watching this video you will get to know what exactly is the PRODUCT DEVELOPMENT STAGE and what are the steps involved in it : - idea generation - idea screening - concept testing - business analysis - product development - test marketing - commercialization Check out my BLOG : http://www.pptwalablog.blogspot.in Reference books for Production and operations management: 1. Production and Operations Management by S. Chary (Author) - https://amzn.to/2qheyi5 *** BEST ONE *** 2. Production and Operations Management by Panneerselvam (Author) - https://amzn.to/2GL3rJ5 3. Modern Production / Operations Management 8ed - by Buffa (Author) Sarin (Author) - https://amzn.to/2uWe2LV 4. Production and Operations Management by Kanishka Bedi (Author) - https://amzn.to/2qfbQKK IF ANYONE INTERESTING IN JOINING MY TEAM IN MAKING PPTs, HE/SHE CAN JOIN MY TEAM MY NUMBER IS 9716663769 (WhatsApp only). ----------------------------------------------------------------------------------------- TAGS: new product development process stages and successes BBA/MBA/BCOM product design and development stages product planning and development stages stages in product development and manufacturing product design and development stages pdf stages of a product development process product development process best practices product development process business analysis product development process business product development process benefits product development cycle chart product development process commercialization product development cycle stages new product development process case study new product development process checklist product development process flowchart product development process definition product development process diagram product development process design product development life cycle definition new product development process definition r&d product development cycle product development process examples product development cycle examples product development process explanation new product development stages example product development process steps example new product development process example pdf product development life cycle examples product development process flow product development stages idea generation new product development stages in marketing new product development stages idea generation product development and its stages product development life cycle ppt product development life cycle pdf product development lifecycle process product development process model product development cycle model product development process meaning product development process management product development process new product new product development stages pdf new product development stages ppt product development process of apparel product development process of food stages of product development process stages of product development cycle five stages of product development process example of product development process definition of product development process importance of product development process types of product development processes flowchart of product development process diagram of product development process ppt of product development process product development process pdf product development cycle pdf product development cycle ppt product development process quotes product development process questions product development quality process product development process risks product development process research new product development process report product development process slideshare product development process software product development process step new product development seven stages product development process for service product development process template product development process tools product development process types new product development process test marketing new product development process uk product development process with example product development process with diagram product development life cycle with diagram new product development steps with example product development process youtube 4 product development stages 4 stages of new product development product development process 5 steps food product development stage 5 5 stages of product development process product development 6 steps food product development stage 6 new product development 6 stages 6 product development process iphone 6 product development process product development 7 steps 7 product development process 7 stages of food product development product development 8 stages product development process 8 steps 8 stages of product development process 8 product development process 8 step product development process 8 stages of product development pdf 8 stages of new product development pdf 9 product development stages 9 stages of new product development
Views: 32556 Sonu Singh - PPT wale
The 4 Business Growth Strategies To learn more, visit my website at http://www.antheahorvat.com/ So in this video, I want to share with you the four different business growth strategies you can choose to implement in your business. We call it the Ansoff model. So basically the choices for you are, if you want to grow your business, are you going to find more Betty and Bobs in order to sell your product or service to? We call this a market penetration strategy. The second choice that you have is a market development strategy. This is where you take your product or service and whoever you’re selling it to right now, you go and develop new markets in order to sell your products and services. Now, those markets could be new niches for you to go into, or they could be new geographical areas for you to move into. It doesn’t matter. We call that a market development strategy. The third option, the one that most of my entrepreneur clients like to pursue, is the product development strategy. Product development strategy involves developing new products and services for you to sell to clients that you already have. And the final one we call diversification. That’s a lot like starting a new business. It’s where you develop new products and services for new markets. So, which one should you choose for your business? I say to my clients, why don’t you think in a three-month block because three months right now is a really long time, and why don’t you focus on just one of those strategies? That’s right, just one of those strategies. Which one should you choose? Well, the place to start is to do a swat analysis on your business. Go through your strengths. Go through your weaknesses, then the things internal, the things that you can change in your business, the things that you do well, and the places in your business where you have little hold, the things that you don’t do quite so well. Go through your strengths and weaknesses. You want to have great clarity about your strengths in particular. The second thing you need to do is look outside of your business. Look at what’s happening in the world. Look at what’s happening in your marketplace. Look at what’s happening with your competitors. And look for opportunities. You want to match your strengths to the greatest opportunities available to you, and then pick which of those strategies is going to work best for you, and then focus. Focus, focus, focus! I know you’re an entrepreneur. I know you like to create, but I also know that you like to have money in the bank account. So the key to you is to pick the strategy that’s going to work the fastest for you. It might not be the most exciting right now, but it’s going to be the most profitable. So, choose your strategy and focus for the next three months. As always you may find all of my videos on my YouTube channel at https://www.youtube.com/channel/UC7DLcGQ6MgCCmi8F9WZg9JQ You can SUBSCRIBE to my channel by clicking here: http://www.youtube.com/subscription_center?add_user=antheamoffat
Views: 12501 Anthea Horvat
From the book: Marketing by Grewal/Levy 2nd edition I DO NOT OWN THIS VIDEO IT BELONGS TO MCGRAWHILL Narrated powerpoints
Views: 31159 nobodys home
Holly Stout | Product development strategy Holly has over thirteen years’ experience in the multi-level marketing industry and two decades working in cosmetic and skincare brand development and formulation. She is the owner of Re-Creation Studio, a media makeup artist academy and image management company, and she is a qualified makeup artist, skincare expert and wardrobe stylist. Holly’s experience includes working with production companies, actors/actresses, models, brides, corporate executives, and photographers; she is a published author and, for the last eleven years, she has been the style and beauty expert for KSL’s Studio 5 television show. Holly’s vast experience in the industry, coupled with her knowledge of product branding and market positioning, will be hugely beneficial as she works to refine and support the future of product development at Forever.
Views: 3174 Forever Living Products UK Ltd.
This business success videos talks about business growth strategies - market penetration, product development, market development, diversification. Download Your Workbook: http://eepurl.com/dLjokk Join Grow Your Business 5x Program: https://goo.gl/KYUPzH Join Business What's App Community: https://goo.gl/forms/GwKq2pIYcl18jdhI2 -------------------------------------- ABOUT ME Hi, I am Sumit Agarwal. I am a mind and a business coach; and a growth seeker at heart. We grew our previous company EDUREKA from a 0 to a 250 crore company, without any funding, within 4 years. I took an exit from EDUREKA to follow my dream to share the experience I gained there, with others and started my own venture. I have successfully mentored and coached a lot of Start-Up CEO's and worked on their innate talents and abilities. I can see people have lots of talent but when it comes to making a living out of that talent they fail at the business part. To run a successful business apart from the skill we need a right mindset, a business framework, and an execution process. ************************************************ "GROW YOUR BUSINESS - 5X" - Online Program ************************************************ अगर आप अपने बिज़नेस को बढ़ाना चाहते हैं तो हम एक GROW YOUR BUSINESS 5X नाम का प्रोग्राम चलाते हैं। यह एक online प्रोग्राम है। इस प्रोग्राम में हम तीन महीने तक आपके साथ आपके business को grow करने में आपकी मदद करते हैं। इसमे देश के कोने कोने से business owners join करते हैं जो अपने business को grow तो करना चाहते हैं पर उनके पास कोई guidance नही होती, उनके पास एक सोचने का तरीका नही होता। उनके पास एक ऐसा systematic framework नही होता जिससे वो अपने business में इस्तेमाल करके उसे उस ऊंचाई पर ले जाएं जहां वो पहुंचना चाहते हैं। कोई भी business को बड़ा कर सकता है। बिज़नेस को बड़ा करने के लिए आपको एक सोच की ज़रूरत होती है, एक strategy की ज़रूरत होती है, एक process की ज़रूरत होती है और people की ज़रूरत होती है। इस program से आप अपने business को वो growth दे सकते हैं जो आपने कभी चाही हो। Any queries : Please send us an email on [email protected] Website - http://www.idesignmylife.net ------------------------------------------------------------- Share, Support, Subscribe!!!! Subscribe for more Videos: https://www.youtube.com/channel/UCk08Q7faXUxOMORpNjkG8fw?sub_confirmation=1 Youtube: https://www.youtube.com/c/IDesignMyLife Twitter: https://twitter.com/Idesign_mylife FaceBook: https://www.facebook.com/iDsignmylife/ Instagram: https://www.instagram.com/idesign_mylife/ Linkedin: https://www.linkedin.com/company/i-design-my-life/ Google PLus: https://plus.google.com/101057419783640466802 Thanks, I Design My Life!!
Views: 9785 I Design My Life
New-Product Development and Product Life-Cycle Strategies (Principles of Marketing) | Lecture 7. Subscribe this channel to get more knowledge,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course focuses on the needs of those who are preparing themselves for an exciting, rewarding, and enriching career in the field of marketing. The main aim is to provide students with issues and situations they can identify with while preparing themselves in gaining knowledge and insights in marketing. Much of the course work will be devoted to discussing these concepts with reference to practical examples and cases. A good balance between theory and practice will be maintained in presenting various concepts. Learning Outcomes: After the completion of this course students will be able to: 1. Understand and discuss the fundamental concepts of Marketing 2. Have a sound idea of the factors involved in marketing planning 3. Identify the roles carried out be different market players 4. Posses a theoretical awareness of basic marketing theories and models for decision making. New-Product Development and Product Life-Cycle Strategies. Topic Outcome: New-Product Development Strategy New-Product Development Process Managing New-Product Development Product Life-Cycle Strategies Additional Product and Service Considerations
Views: 5109 Get Knowledge
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 27020 365 Careers
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Views: 489 red velvet
Product Management Event in Seattle about How to Cooperate in Product by ExtraHop Product Marketing Lead. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Check us out on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: https://prdct.school/2NwhXId Find out more about us: https://prdct.school/2OQzHL6 💻 ABOUT US: Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data, Digital Marketing and Blockchain courses; our instructors are real-world product managers working at top tech companies, such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal and Netflix. Our classes are part-time, designed to fit into your work schedule. Our campuses are online and in 15 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: https://prdct.school/2OQzHL6 In addition to classes, each of our campuses hosts weekly events with top industry professionals about Product Management, Data, Coding, Digital Marketing and Blockchain. Click here to see what we have coming up: https://prdct.school/2xM8YYIProduct leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Strategy #TechSkills #Product
Views: 937 Product School San Francisco
The strategic role of product management - spanning market intelligence, strategy development, new product development and lifecycle management.
Views: 77950 Kevolve Product Management
Chris Wilkinson, Senior Director of Market Development, describes the methodology immixGroup created to align our suppliers’ and solution providers’ technologies with funded government requirements. You’ll also hear how our market development program supports buyers and sellers of enterprise IT products and services in six technology categories: Cybersecurity, Big Data & Analytics, Cloud Computing, Enterprise Mobility, IT Infrastructure, and Business & Operations. For more information, contact [email protected]
Views: 1575 immixGroup
Use Demand Metric's Product Development Strategy Methodology to develop a comprehensive product development strategy & plan. Get this methodology @ http://www.demandmetric.com/content/product-development-strategy-methodology Stages of methodology include: Market Problems Product Requirements Competitive Analysis Positioning Business Case Roadmap Product Launch Review There are 17 premium tools & templates linked inside of this methodology to faciliate the process.
Views: 817 Demand Metric
Hindi Tutorial on New Product Development By- Mr. Mukul Gupta Faculty Of Management KCMT, Bareilly
Views: 9109 KCMT College
What is MARKET PENETRATION? What does MARKET PENETRATION mean? MARKET PENETRATION meaning - MARKET PENETRATION definition - MARKET PENETRATION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Market penetration refers to the successful selling of a product or service in a specific market, and it is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Market penetration is the key performance metric for a business growth strategy stemming from the Ansoff Matrix (Richardson, M., & Evans, C. (2007). H. Igor Ansoff first devised and published The Ansoff Matrix in the Harvard Business Review in 1957, within an article titled "Strategies for Diversification". The grid/matrix is utilized across businesses to help evaluate and determine the next stages the company must take in order to grow, and the risks associated with the chosen strategy. With numerous options available, this matrix helps narrow down the best fit for your organization. This strategy involves selling current products or services into the existing market in order to obtain a higher market share. This could involve persuading current customers to buy more and new customers to start buying or even converting customers from their competitors. This could be implemented using methods such as competitive pricing, increase in marketing communications or utilizing reward systems such as loyalty points/discounts. New Strategies involve utilizing pathways and finding new ways to improve profits, increase sales and productivity, in order to stay relevant and competitive in the long run. Market penetration, although it can be performed throughout the business's life, it can be especially helpful in the primary stages of set up. It helps establish the businesses current station and which direction it needs to expand in to achieve market growth. Successful outcomes stem from careful monitoring by key staff and leaders. Timing is key to a successful market growth; this can be dependent on the overall market welfare, the business's competitors and current events. Questions, brainstorming and discussions can help distinguish whether it is the best time for market growth. These can include questions surrounding market share increases or decreases. Sales can be declining but shows opportunity for the business, it could be the perfect time to make alterations so as to grow market share. Market penetration can also be helpful when sales are proving to slow down, customers often need to be re-introduced to a company or reminded why they need your company's goods/services. With the consumers attention span becoming less and less, organizations need to constantly keep on top of competitors to stay relevant. Some factors of market penetration are holding costs, advanced inventory management practices and technology (e.g. ongoing replenishment and vendor managed inventory), supply chain problems and economies of scale (e.g., Chang and Lee 1995, Chen et al. 2005, Gaur and Kesavan 2005, Gaur et al. 2005, Hendricks and Singhal 2005, Huson and Nanda 1995, Lieberman et al. 1996). Market penetration, market development, and product development together establish market growth for a company. Overall the major growth opportunities they implement, attempts to peak sales through stressing current products in present markets and present products in new markets. This includes developing new products for existing markets, subsequently. It is about finding new ways to boost sales and keep customers loyal and increase market share. When implementing change companies must be careful not to compromise their existing revenue or customers. ...
Views: 6627 The Audiopedia
Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills. * Differentiate between product and product marketing * Redefine product for the modern economy * Explain the components of product decisions * Make a case for leading with benefits * Identify the reasons products fail * Summarize support of quality product intros Watch the other videos in the playlist: https://www.youtube.com/playlist?list=PL6F365386C75BB026
Views: 22519 Soma Datta
BECCA Cosmetics launched their new product on social media and it sold out in only 75 minutes... If you're a marketer or a business owner, you might be wondering just how they did that! Well it's a combination of things. In this interview, BECCA's CEO, Robert DeBaker explains the evolution of social media, the importance of authentic customer relationships, and, yes, the strategy that caused them to sell out in a little over an hour.
Views: 12817 The Unicorn in the Room
HERE ARE THE LINKS FOR MY ALL VIDEOS YOU MAY LIKE Links for; MOTIVATIONAL videos (40 + videos) https://www.youtube.com/watch?v=WM3Upd0MeDg&index=19&list=PLU-cxjF-s0HmnD_TYqmkb6VBL6AusSB_Y Basics of ECONOMICS; Micro & Macro (25 + videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HngkQ9xdQ5waYtpEO2MkP-D ECONOMETRICS; An introduction (20 + videos) https://www.youtube.com/watch?v=WNf1DLTRlTo&index=7&list=PLU-cxjF-s0Hk0DOXPqauiHBfRgaFpqYxK&t=0s RESEARCH & THESIS Writing (6 videos) https://www.youtube.com/watch?v=ib7yYggOgpA&t=308s&list=PLU-cxjF-s0HlVJnf2dev1KtoAD3ZljWVg&index=3 OLIGOPOLY & GAME THEORY ( 6 videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HnlCialpcyfz0O8xminDXja Principles of MARKETING ( 10+ videos) https://www.youtube.com/watch?v=mCAogfEz6bs&t=0s&list=PLU-cxjF-s0HlgTwSl9Xk3bx5z8q7kOD6F&index=12 Management; HRM & STRATEGIC MANAGEMENT ( 6 videos) https://www.youtube.com/watch?v=uO3azOb2icE&t=314s&list=PLU-cxjF-s0Hml7o706eKofZ7D4bXIcJwH&index=6 ========= About KOKAB MANZOOR ========= Kokab Manzoor is Certified Trainer, Speaker & Career Counsellor. He has trained thousands of students & Professionals about Leadership & Management skills, Motivation, Personality Grooming, Career selection and about variety of other life skills. Has a sound understanding of needed traits for workplace success and a strong ability to train employees in improving those characteristics. Follow me www.Youtube.com/kokabmanzoor www.Facebook.com/kokabmanzoor19 [email protected] http://kokabmanzoor1.blogspot.com/
Views: 1459 Kokab Manzoor
I discuss the importance of users in new product development strategy. We often think of new product development in terms of a very linear process. However, this is not really the case. Instead, new product development occurs through a trial and error process with getting feedback from users. You first get some insight from users, then you develop a rough prototype, and then you keep iterating based on how the users react to this prototype. Why is this important to new product development strategy? What you’re trying to do is capture both your idea and see how you can get it to fit within the constraints of the market. From my perspective, this makes it is important for the new product development process to: 1. To go slow and reduce the amount of debt you take in a business. 2. Have slack resources to continuously iterate beyond your initial prototype. 3. Find the right audience for your product. 4. Relentlessly push forward until the new product fits with the market. Check out: What Are Transaction Costs And Why Are They Important To Business? Strategy Saturdays https://youtu.be/CGYUaRtiK0Y Advantages And Disadvantages Of Strategic Planning In Business - Strategy Saturdays https://youtu.be/6Uk19pSxZ_0 What Every Business Needs To Be Successful. And, Most People Won’t Do This - Strategy Saturdays https://youtu.be/3jy91dt0qL8 Anchoring And Adjustment Heuristic Example In Income Tax Returns – Strategy Saturdays https://youtu.be/EXcDRCbf6VY What Is Corporate Level Strategy And Why Is It Important? - Strategy Saturday https://youtu.be/cR5XP_D-Nhg What Is A Competitive Advantage?: Steve Jobs, Apple, and Nondecomposable Design - Strategy Saturday https://youtu.be/QmL4FJ57EQ4 What Is The Role Of Luck In Success And Good Fortune In Business? - Strategy Saturday https://youtu.be/BMfhtIgIZz0 Centralized Vs Decentralized Organizations: Problem Solving & Decision-Making - Strategy Saturday https://youtu.be/WcL2DVAte3g ************** David Maslach is a research professor of entrepreneurship, innovation, and business strategy, I discuss topics, such as behavioral science, strategy, innovation, and entrepreneurship, and apply these to my new peer proofreading and editing platform. Topics include the sharing economy, altruism, investing in technology, starting a business, and bounded rationality. My favorite videos pertain to incentives, goal setting, and learning from failure to drive behaviors such as weight loss, stopping telemarketers, creating novel technologies, and creating new movements. https://r3ciprocity.com: Peer proofreading and editing platform A new platform where you can earn credits by editing other people's documents. Use these credits to have your own work edited. If you do a good enough job, you can convert these credits to money. The goal of the platform is to get people to 'pay it forward' and help other people out by creating incentives for people to give back. Check out https://www.r3ciprocity.com Please subscribe to the Youtube channel: https://www.youtube.com/channel/UC5spxk7bNDMGPSHjW_8ndZA
Views: 210 r3ciprocity Team
Randy Micheletti, VP of Geile/Leon, discusses six strategic steps to successfully launch a new product.
Views: 7169 Geile/Leon Marketing Communications
Guidance for product managers on creating a new product business case - an investment proposal for a new product or service. A business case includes market analysis, strategy, product definition, value proposition, go-to-market plans and financials.
Views: 17702 Kevolve Product Management
Product Management event in San Francisco about how to build a product roadmap. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Check us out on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: http://bit.ly/2rau4fU Find out more about us: http://bit.ly/2HFlwon 💻 It all starts with a product roadmap! Your roadmap should tell the story of how you’re going to get to your ultimate vision. Getting priority, alignment, and balancing short term product iterations with long term strategic disruption is all part of the fun. Hudson talked about what the road mapping process looks like, how to balance short term and long term product/business goals and how various initiatives on a road map get prioritized. Hudson Levy is currently a Senior Product Manager over Walmart’s entire digital pharmacy, health & wellness business. A Mechanical Engineer turned Brand Manager turned Product Manager, he has over 10 years of experience across product management, marketing, and strategy. Hudson holds an MBA from Duke University and a Bachelors of Engineering from Vanderbilt University. ABOUT US: Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data and Blockchain courses; our instructors are real-world product managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in 14 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: http://bit.ly/2HFlwon In addition to classes, each of our campuses host weekly events with top industry professionals about Product Management, Data, Coding and Blockchain. Click here to see what we have coming up: http://bit.ly/2raOEgZ Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Education #Product #TechStartup #FinTech #Business #ProductManager #ProdMgmt
Views: 13892 Product School San Francisco
Did you like this video? Please Share It. This Video is part of Strategic Marketing Course, for more info visit: http://www.theeducators.com/portfolio-items/marketing-course/ Course Summary: This marketing course is intended for those interested in a career in marketing either in a commercial or industrial company or in a non-profit organisation (such as a charity, trade association or government department) that undertakes marketing on an extensive scale. It is also aimed at those working or seeking to work in the associated organisations such as public relations consultancies, sales promotion companies and direct response marketing agencies. Main Topics Include: 1- Marketing Organisation The marketing department: structure: authority and responsibilities. 2- Specialised Marketing Industrial, business-to-business, export, international, global and corporate marketing. 3- The Role of Marketing Monitoring of external forces, Auditing as a part of marketing planning The creation of an internal plan Analysis of business activities (SWOT) ----------------------- Producer: Tony Zohari URL: http://www.digitpro.co.uk
Views: 10141 DigitPro
Roman Pichler explains how to formulate and to develop an effective product strategy by taking into account your innovation strategy and your product’s lifecycle stage.
Views: 5488 PRODUCTIZED
Product managers drive the vision, strategy, design, and execution of their product. While one can often quickly comprehend the basic responsibilities of the role, mastering each of these dimensions is truly an art form that one is constantly honing. In this presentation I'll share my lessons learned over the last decade as a product manager in Silicon Valley on the art behind each of these dimensions of product management. Sachin Rekhi is a serial entrepreneur and product leader who has spent the last decade developing innovative products in Silicon Valley. Sachin most recently founded Connected, a professional contact manager that was acquired by LinkedIn in 2011 and re-launched as LinkedIn Contacts. He went on become head of product for LinkedIn Sales Navigator, LinkedIn's flagship offering for sales professionals. Prior to Connected, Sachin founded Anywhere.FM, a web music player that allowed users to upload, play, and discover music online, which was acquired by imeem in 2008. Sachin started his career at Microsoft as a product lead on Visual Studio, Microsoft's developer tools platform. Sachin recently left LinkedIn and has been advising early-stage startups on product strategy, design, and growth.
Views: 144998 Wharton School
Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Views: 125881 Harvard Innovation Labs
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Product Mix. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 23175 Marketing by Vijay
Andrew Hicks, European Market Development Manager at 3M, speaks to Paul Baines about the company, and how it developed its pricing strategy for an innovative new product, the Visual Attention Service. 3M is an innovative $23billion diversified technology company creating products to make the world healthier, safer, and more productive. Well-known brand include Scotch, Post-it, Scotchgard, Thinsulate, and Scotch-Brite. This video case study corresponds to Chapter 9 of Paul Baines & Chris Fill's Marketing, 3rd Edition. http://oxford.ly/1bIKwcM
Views: 4214 Oxford Academic (Oxford University Press)