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Episode 52: Introduction to Marketing: The Product Mix
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P SoundCloud: http://bit.ly/1hNcJ2k The product mix is the collection of products lines and individual products that a business offers. Each of these product lines is intended to attract a specific customer. By increasing the number of product lines, businesses put themselves in a position to cater to a wider consumer group. In this video I'll describe the product mix and provide an example using popular consumer hardware and software company Apple.
The Product MIx
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb For access to additional courses and content, visit www.alanisbusinessacademy.com YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P The product mix represents the collection of different products that a business offers its customers. With an understanding of the product mix, businesses can develop a strategy to reach their customers by offering the right collections of goods and services. Learn more about the product mix in the latest lecture from Alanis Business Academy. In addition to learning general information about the product mix, you'll also learn how some of the strategy behind widening and narrowing a product mix.
Product Mix - Marketing Management Video Lecture by Prof. Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Product Mix. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 17621 Marketing by Vijay
What is a Product Line? Definition or Meaning | by Bizversity.com
 
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Want to access 'The World's Best Business Training'? Go to: https://bizversity.com/YTWC1 What is a Product Line? A product line is a collection of offerings from a company. They may be closely related but could be lower in price or differ in colour, flavour, texture or a variety of other factors. At the end of the day, all these products belong to the same brand but could be marketed under different names. For example... Take the supermarket’s own range of products on sale. They may have various names for the same type of product, like desserts. The product lines could be a Gold range, or a more expensive, exclusive offering and a No Frills range, a cheaper alternative. Either way, the sales from both brand names would contribute to the company’s earnings. The company can do further analysis to determine which product line is doing better and add to or repeal it. This video is brought to you by Bizversity.com Best described as the “Netflix for Business”, Bizversity gives you exclusive access to thousands of videos produced by leading business experts from around the globe. And because it’s an App, it’s available to you on-demand, anywhere, anytime. So don't delay, click on the link below and start your journey today: https://bizversity.com/YTWC1 Also, subscribe to our YouTube Channel now and be the first to know about new content and exclusive offers: https://bizversity.com/ytSubscribe And finally connect with us on Social Media and let Bizversity help you grow your business: Facebook ▶ https://www.facebook.com/Bizversity Twitter ▶ https://twitter.com/bizversity Instagram ▶ https://www.instagram.com/bizversity Linkedin ▶ https://www.linkedin.com/school/7794973/ Flickr ▶ https://www.flickr.com/photos/bizversity
Views: 1130 Bizversity
The Marketing Mix - The product concept
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 20299 365 Careers
The Product Mix | Hindi | Marketing topics
 
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Views: 45838 Intellectual Indies
Top 30 Clever Marketing Ideas
 
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This is a list of the cleverest and most creative guerilla marketing like our facebook page for more fun: https://www.facebook.com/fails.planet/ Beach Bum - Happy Rock by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100347 Artist: http://incompetech.com/
Views: 1818002 Scoop
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning & explanation
 
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What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning - PRODUCT LINE definition - PRODUCT LINE explanation Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing jargon, product lining is offering several related products for sale individually. Unlike product bundling, where several products are combined into one group, which is then offered for sale as a unit, product lining involves offering the products for sale separately. A line can comprise related products of various sizes, types, colors, qualities, or prices. Line depth refers to the number of subcategories a category has. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line. Product lining is a marketing strategy that companies adopt which they offer products in the same product line for sale individually (Krishnamurthi, 2007). Product line is a group of related products defined by their functions and customer market, forming a “line" or category (Neubauer, Steffen & Margaria, 2003). For instance, the variety of coffees that are offered at a café is one of its product lines and it could consist of flat white, cappuccinos, short black, lattes, mochas and etc. Alternatively, Product line of juices and pastries can also be found at a café. In comparison to product bundling, which is a strategy of offering more than one product for promotion as one combined item to create differentiation and greater value, product lining consists of selling different related products individually (Chen, 1997). The products in the product line can come in various sizes, colours, qualities, or prices. The benefits from having a successful product line is the brand identification from customers which result in customer loyalty and multiple purchases (Kekre & Srinivasan, 1990). It increases the likelihood of customers purchasing new products from the company that have just been added into the product line due to the previous satisfying purchases (Krishnamurthi, 2007).
Views: 5594 The Audiopedia
Product Management - PLC and Product Lines
 
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A review of the concepts of product life cycle, product mix width, and product line depth. Table of Contents: 00:06 - 04:51 - Product Mix WidthProduct Line Depth
Views: 6994 Karen Gore
What is PRODUCT LINE EXTENSION? What does PRODUCT LINE EXTENSION mean?
 
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What is PRODUCT LINE EXTENSION? What does PRODUCT LINE EXTENSION mean? PRODUCT LINE EXTENSION meaning - PRODUCT LINE EXTENSION definition - PRODUCT LINE EXTENSION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ A product line extension is the use of an established product brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category. Line extension occurs when the company lengthens its product line beyond its current range. The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. There are two types of product line extensions, horizontal and vertical. Horizontal extensions consist of keeping the price and quality consistent, but changing factors like flavour or colour to differentiate the products. Vertical extensions consist of increasing and decreasing the quality and price to create inferior and luxury goods. These product line extensions are often closely related to existing products in a brands portfolio, but targets specific brand consumers through this approach. Product line extensions help companies identify and tend to the needs of refined target markets. This approach is a way to try and increase company sales, as well as expanding their brands product portfolio within the desired market. This expansion of a company’s product line also increases their competitive impact, and if applied appropriately, their advantage within the intended market. Practically, when brands apply a product extension strategy they can often benefit from the new addition or additions. This is as extending their product line enlarges their product portfolio and as a result provides the consumers with more variety to choose from. This is positive, as consumers tend to enjoy being able to have choice and through expanding a brands product line, the brand is providing this choice. Investing in this approach is commonly pursued by companies due to their desire to create revenue and to advance their competitive status against rival companies. The advantages when undergoing product line extensions is that the new product or products are commonly closely related to existing products, so the company often has the appropriate production process and capacity to produce the new product or products. Issues facing product line extensions can include company’s investments in the new products without the desired return. The product may come at a loss or may not be able to make enough of the return the company was forecasting for. The new addition could also send confusion to the company’s customer base, and in turn negatively affect the loyalty they have for the brand. This can evidently become a long-term risk in terms of brand image, as consumers may have a new view of the brand as cheap, in the case of downward extension, or unrealistic and unreasonable in terms of upward extension. An issue also connected to the extensions, could result in the production process becoming more and more complicated as a result of new products, this could affect the company’s efficiency and quality in the production of the brands product range. An advantage of extending company product lines is the likely rise in sales, demand and market share. Product line extension increases the amount of different products available to consumers, and through adding more products into the market it keeps consumers interested. This can be helpful in avoiding customer base loss.
Views: 2293 The Audiopedia
Evaluating Product Lines Using the BCG Matrix
 
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Watch the latest from New Venture Mentor: "How to Beat Your Bigger Competitors in Attracting and Retaining Top Talent" https://www.youtube.com/watch?v=b4OD44N7a6k --~-- This video gives a brief description of the Boston Consulting Group (BCG) Matrix method of analyzing various product lines within a business.
Views: 62935 Cate Costa
Launching Your Product: Here's What To Do Before Anything Else
 
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Join Online Business Mastery Accelerator: https://www.onlinebusinessmasteryaccelerator.com/ In this video I share with you a process for launching your product. Here’s what to do before anything else. The purpose of a product launch is to drive traffic and sales to your online business, so that it can grow and thrive. Launching a new product is a great way to attract new customers, but it takes time to plan and execute. Many entrepreneurs feel the need to promote their products right away, and end up rushing the process. The result can be disastrous. In the words of David Ramsey, "People are in such a hurry to launch their product that they seldom look at marketing from a bird's eye view and they don't create a systematic plan." A successful product launch starts with a great strategy, and I'm here to walk you through it. Are you ready to learn the step-by-step process for launching your product? Here's what to do before anything else. This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support! ★☆★ VIEW THE BLOG POST: ★☆★ http://projectlifemastery.com/launching-your-product/ ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► http://www.projectlifemastery.com Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ ABOUT PROJECT LIFE MASTERY: ★☆★ The Project Life Mastery YouTube channel is the place to be for motivational, inspiring, educational, and uplifting self improvement videos. You can also follow for videos about online business, Amazon, and making money online! ★☆★ MY PRODUCTS & COURSES: ★☆★ Life Mastery Accelerator ► http://www.lifemasteryaccelerator.com Online Business Mastery Accelerator ► http://www.onlinebusinessmasteryaccelerator.com Morning Ritual Mastery ► http://www.morningritualmastery.com Affiliate Marketing Mastery ► http://www.affiliatemarketingmastery.com Kindle Money Mastery ► http://www.kmoneymastery.com 24 Hour Book Program ► http://www.24hourbook.com Kindle Optimizer ► http://www.koptimizer.com ★☆★ MERCHANDISE: ★☆★ Mastery Apparel ► http://www.masteryapparel.com ★☆★ RECOMMENDED RESOURCES: ★☆★ http://www.projectlifemastery.com/resources If you found this video valuable, give it a like. If you know someone who needs to see it, share it. Leave a comment below with your thoughts. Add it to a playlist if you want to watch it later.
Views: 65337 Project Life Mastery
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 212682 Jason Richea
Positioning a Brand: Best Practices for Marketing Product Features With Humor
 
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http://602communications.com How can you get customers interested in your best product features without boring them to tears? The secret is slipping in a laugh at just the right place so customers don't notice the hard sell. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shares best practices for positioning a brand. See how some of the best television ads turn a long list of boring product features into a skit that entertains while it informs. See more Emotional Marketing videos at http://602communications.com.
Views: 43902 Graeme Newell
Product Line Video Example (Video Production Services)
 
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http://www.videyah.com we help companies to present their products and communicate product features and benefits in creative and interesting manner.
Views: 2201 Videyah
Three Levels of a product explained with example of Iphone
 
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This video explains the levels of a product which includes 1) Core product 2) Actual Product 3) Augmented product Iphone is used as an example of levels of a product.
Views: 12816 Marketing 91
Defining Products - An introduction
 
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An introduction to the subject of defining the product offering in conection with designing the Marketing Mix. This video introduces the use of a target group description when augmenting the product, an example of how to perform a benefits analysis of the product and finally an overview of additional tools and theories available in connection with defining, managing, developing or replacing products. This video is aimed at Marketing Management students.
Views: 6058 Tine Wade
Product Mix
 
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Product Mix Lecture By: Ms. Madhu Bhatia, Tutorials Point India Private Limited
Marketing Products
 
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This screen-capture video considers consider products as part of the marketing mix.
Views: 69526 Tim Friesner
Marketing Plan Sample - 5 Simple Steps to Market Any Business
 
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Marketing Plan Sample https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-marketing-plan-sample Mоѕt Pорulаr Marketing Plan Sample: Imроrtаnt Cоmроnеntѕ In оrdеr fоr уоur buѕіnеѕѕ tо ѕuссееd, уоu nееd tо mаrkеt your product іn the mоѕt еffесtіvе wау роѕѕіblе. But before thіѕ саn bе done, you will nееd a vеrу іmроrtаnt mаrkеtіng tооl іn thе fоrm of thе mоѕt popular mаrkеtіng рlаn ѕаmрlе. While mаnу business еxреrtѕ саn еаѕіlу рrоvіdе уоu wіth thіѕ, іt is ѕtіll уоur responsibility to know thе соmроnеntѕ оf thе most рорulаr mаrkеtіng рlаn sample. Sо, here thеу are: Thіѕ іѕ probably one оf thе mоѕt іmроrtаnt components оf a mаrkеtіng sample рlаn as it dictates hоw уоu wіll start wіth уоur рlаn. Mаkе sure that thе most рорulаr mаrkеtіng ѕаmрlе рlаn thаt уоu have chosen contains уоur tаrgеt market and іt ѕhоuld be аѕ dеtаіlеd as роѕѕіblе. If you have a rеѕtаurаnt business, іt іѕ a must that the mаrkеtіng sample plan states thе сuѕtоmеrѕ you аrе аіmіng fоr. Yоu саn tаrgеt fаmіlіеѕ wіth kіdѕ, couples, оr tееnаgеrѕ. Thе Fосuѕ оf Yоur Prоduсt in your Marketing Plan Sample Onсе you hаvе already ѕеt thе fосuѕ оf your market, іt іѕ nоw time tо dеtеrmіnе the focus оf уоur рrоduсt. For еxаmрlе, you wаnt tо fосuѕ оn fаmіlіеѕ with kids, thеn, it іѕ a must that уоu mаkе your menu affordable and you need to serve thеm ԛuісklу. So the first two steps of your marketing plan sample involve Identifying your product Benefits and Identifying your target audience. Marketing Plan Sample Dеtаіlѕ аnd Stаtіѕtісѕ After you hаvе successfully determined thе focus of уоur mаrkеt аnd thе focus of your рrоduсt, you саn nоw bасk it up wіth dеtаіlѕ аnd statistics. Mаnу mаrkеtіng ѕаmрlе рlаnѕ will deceive you wіth thеіr flоwеrу wоrdѕ, but іt іѕ іmроrtаnt thаt you gо bу thе mоѕt рорulаr mаrkеtіng plan ѕаmрlе ѕо thаt уоu can be assured оf gооd rеѕultѕ. It muѕt contain сеrtаіn рrоgrаmѕ, tасtісѕ аnd dеtаіlѕ, including ѕоmе ѕtаtіѕtісѕ оn hоw уоur рrоduсtѕ аrе fаrіng іn thе mаrkеt. Yоur marketing ѕаmрlе plan muѕt соntаіn rеturn vіѕіtѕ, сuѕtоmеr reviews, dіnnеrѕ ѕеrvеd аnd mаrkеtіng mеѕѕаgе, аmоng оthеrѕ. Revisions to your Marketing Plan Sample Starting a buѕіnеѕѕ is nоt a ѕіmрlе сhоrе аѕ it rеԛuіrеѕ соmрlеtе dеdісаtіоn аnd оf соurѕе, саріtаl whісh is your hаrd-еаrnеd mоnеу. And ѕо, іt іѕ a muѕt that you rigorously gо thrоugh your mаrkеtіng рlаn ѕаmрlе before finally implementing іt. You need tо rеvіеw and rеvіѕе your marketing plan sample. You nееd tо mеаѕurе results and track реrfоrmаnсе. In thіѕ wау, уоu саn еnѕurе the еffесtіvеnеѕѕ оf thе mоѕt рорulаr marketing рlаn ѕаmрlе that уоu hаvе uѕеd. When уоu believe that еvеrуthіng іѕ nоw good tо go, уоu can аlrеаdу рrераrе fоr the opening of your business. Be sure to continue your research on an effective marketing plan sample http://www.youtube.com/watch?v=mjrguLMxIf0
Views: 366037 Tyson Zahner
Line Extension vs Brand extension
 
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BUS 130
Views: 9543 Grecia Cuellar
Cadbury - Product Line Extension
 
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Education and Awareness
Views: 671 Zaahir Dawood
Marketing Mix: Product Strategy
 
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Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills. * Differentiate between product and product marketing * Redefine product for the modern economy * Explain the components of product decisions * Make a case for leading with benefits * Identify the reasons products fail * Summarize support of quality product intros Watch the other videos in the playlist: https://www.youtube.com/playlist?list=PL6F365386C75BB026
Views: 19920 Soma Datta
Product Diversification - Application Based Question
 
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ABABAB company is in the business of producing pencils ✏. They would like to increase their operations to sell notebooks 📓 and paper 📑. Briefly explain what the company is trying to do. Here the company ABABAB is trying to achieve product diversification. This is usually achieved by changing existing products or adding new products to the company’s portfolio of the products. Companies go for diversification to achieve the following benefits. - Survival: If the demand drops for one product they have other products that cover the gap. Thus the risk is reduced. - Regulate the income: When the demand for products is seasonal, it helps to achieve business throughout the year. Thus with diversification the income flow is assured during various seasons. - Growth Strategy: Product diversification helps the business to capture other markets and even up-sell their products. - Reduce costs: The costs in various departments can be reduced. For instance the sales persons marketing the pencil will also market the paper/notebook and there by the average cost of marketing is reduced. - Brand Image: The brand image/reputation/good will established in selling pencils can be utilized in selling the paper or notebooks easily. Additional content on this topic can be found at http://www.eduxir.com/curriculum/cbse/class-xii/entrepreneurship/enterprise-growth-strategies/
Views: 1437 Eduxir
Rare Example of Successful Product Launch 2017 - how to start a craft business - home business 101
 
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Ok ok. I'm always telling you to create a product line and release it as a set to go 'instant designer' but would you like to see an example of a successful product line launch? Don't know how to make a product line from scratch? I have a training for that: http://freehandmadetraining.com --Enjoy!
Views: 6880 Renae Christine
Marketing for Product Line Extension
 
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Intercontinental Blue Retreat
Views: 933 Akshay Farde
Product Line And Product Mix
 
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An Easy Overview Of "Product Line"
Views: 18218 Christopher Hunt
Deciding whether to Drop a Product Line
 
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When deciding whether to drop a product line, the only things that should be considered are the contribution margin provided by the product line and the fixed costs that could be avoided by dropping the product line. This is important because fixed costs are sometimes allocated to product lines, which can distort managerial decision-making by creating the appearance that the firm would be more profitable by dropping a product line that may appear unprofitable because it is being allocated fixed costs that would not disappear if the product line were dropped. Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.Edspira.com To like us on Facebook, visit https://www.facebook.com/Edspira Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com To follow Michael on Facebook, visit https://facebook.com/Prof.Michael.McLaughlin To follow Michael on Twitter, visit https://twitter.com/Prof_McLaughlin
Views: 32216 Edspira
Product mix decision in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 10683 study with chanchal
Product Mix and 4 Dimensions of Product Mix
 
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Product Mix also called as Product Assortment, refers to the complete range of products offered for sale by the company. 4 Dimensions of Product Mix 1. Breadth 2. Length 3. Depth 4. Consistency The important term in product mix is product line and diversification. Marketing Lecture Series Marketing Lecture in Hindi Marketing Lecture in Hindi-English Marketing Lecture marketing by anis marketing by rahman marketing by Rehman marketing by Anisur marketing by anees marketing by aneesur lecture by anis lecture by rahman lecture by Rehman lecture by Anisur lecture by anees lecture by aneesur tutorial by anis anees Anisur aneesur rahman Rehman by Anisur Rahman
Views: 1301 Anisur Rahman
5 Levels of a Product Explained with an example of a Pen
 
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In this video I have talked about the 5 levels of a product which is a concept given by Philip Kotler. Download the free presentation on 5 product levels from the link below: https://mailchi.mp/d8c0b282b63d/product-levels __________________________________________________ Buy Marketing Management by Philip Kotler: https://amzn.to/2Rk5HZr __________________________________________________ Checkout some of my favorite Marketing Books: One page Marketing Plan - https://amzn.to/2xUHAZ8 All Marketers Tell Stories - https://amzn.to/2Ro14xM Traction - https://amzn.to/2RlHbao Contagious - https://amzn.to/2zNqdeb Purple Cow - https://amzn.to/2O3zHeg __________________________________________ Visit my website http://prasadmali.com where I write my thoughts and how to's on Marketing and Branding Concepts. Find me at: https://www.facebook.com/prasadmali17/ https://instagram.com/prasad_mali7/ https://twitter.com/prasad_mali7 https://www.linkedin.com/in/prasadmali/
Views: 199 Prasad Mali
Product Mix Pricing Strategy in URDU/HINDI
 
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HERE ARE THE LINKS FOR MY ALL VIDEOS YOU MAY LIKE  Links for; MOTIVATIONAL videos (40 + videos) https://www.youtube.com/watch?v=WM3Upd0MeDg&index=19&list=PLU-cxjF-s0HmnD_TYqmkb6VBL6AusSB_Y RESEARCH & THESIS Writing (6 videos) https://www.youtube.com/watch?v=ib7yYggOgpA&t=308s&list=PLU-cxjF-s0HlVJnf2dev1KtoAD3ZljWVg&index=3 OLIGOPOLY & GAME THEORY ( 6 videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HnlCialpcyfz0O8xminDXja Basics of ECONOMICS; Micro & Macro (25 + videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HngkQ9xdQ5waYtpEO2MkP-D ECONOMETRICS; An introduction (20 + videos) https://www.youtube.com/watch?v=WNf1DLTRlTo&index=7&list=PLU-cxjF-s0Hk0DOXPqauiHBfRgaFpqYxK&t=0s Principles of MARKETING ( 10+ videos) https://www.youtube.com/watch?v=mCAogfEz6bs&t=0s&list=PLU-cxjF-s0HlgTwSl9Xk3bx5z8q7kOD6F&index=12 Management; HRM & STRATEGIC MANAGEMENT ( 6 videos) https://www.youtube.com/watch?v=uO3azOb2icE&t=314s&list=PLU-cxjF-s0Hml7o706eKofZ7D4bXIcJwH&index=6 ========= About KOKAB MANZOOR ========= Kokab Manzoor is Certified Trainer, Speaker & Career Counsellor. He has trained thousands of students & Professionals about Leadership & Management skills, Motivation, Personality Grooming, Career selection and about variety of other life skills. Has a sound understanding of needed traits for workplace success and a strong ability to train employees in improving those characteristics. Follow me www.Youtube.com/kokabmanzoor www.Facebook.com/kokabmanzoor19 [email protected] http://kokabmanzoor1.blogspot.com/
Views: 1460 Kokab Manzoor
PRODUCT LEVELS IN HINDI BY PHILIP KOTLER || MARKETING MANAGEMENT || BBA 3rd / Bcom / MBA || ppt
 
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This presentation is all about the different levels of a product in hindi. After watching this video you will get to know the following things: - the five levels / layers / dimenstions of a product in hindi with interesting and suitable examples ... CORE PRODUCT BASIC PRODUCT EXPECTED PRODUCT AUGMENTED PRODUCT POTENTIAL PRODUCT IF ANYONE INTERESTED IN JOINING MY TEAM IN MAKING PPTs, HE/SHE CAN JOIN MY TEAM MY NUMBER IS 9716663769 (WhatsApp only). Buying links for referred books : (sales books) 1. http://amzn.to/2FoIG1H [ Principles of Marketing by Philip Kotler (15/e) ] 2. http://amzn.to/2APU3vZ [ Marketing: An Introduction by Armstrong Gary ] 3. http://amzn.to/2D0MA32 [ Sales and Distribution Management: An Indian Perspective ] TAGS:- 5 product levels, five product levels, product levels, levels of product, product levels with examples product levels ppt product levels in marketing management product levels pdf product levels in marketing examples product levels customer value hierarchy product levels of a car product levels of a hotel product levels definition product levels of a college product levels product levels in marketing product levels and classification product levels augmented product levels and their marketing implications product levels and examples product availability levels product attribute levels various product levels are product levels of airlines product levels core actual augmented a levels product design product levels by kotler product benefit levels product levels core benefit five product levels by philip kotler product levels customer value hierarchy example product levels core actual and augmented packaging product levels core facilitating supporting augmented product levels classification product levels car product levels core augmented product cleanliness levels and contamination control program product category levels product levels diagram product development levels product decision levels product differentiation levels product distribution levels augmented product levels definition five product levels definition 5 product levels definition product levels example three product levels example product levels with examples ppt kotler product levels example different product levels examples five product levels explained kotler five product levels example explain product levels event product levels product five levels product feature levels five product levels example five product levels in marketing examples five product levels of the customer value hierarchy five product levels of toyota five product levels of coca cola four product levels four product levels in marketing product manager levels google product saturation levels in global market product saturation levels in global market ppt product levels hotel product hierarchy levels in sap product hierarchy levels product hierarchy levels in marketing product levels in hospitality explain the product hierarchy levels product levels in marketing ppt product levels in tourism product levels in marketing pdf product levels iphone product innovation levels product inventory levels product manager job levels product levels levitt product launch levels landsat product levels three product levels levitt product levels marketing product levels meaning product maturity levels product manager levels product mix levels product levels of mcdonalds 4 product levels marketing product naming levels product design a levels needed product levels of pepsi product levels of marketing product levels of services product levels of kotler product levels of tourism product levels philip kotler product ph levels product planning levels product planner levels product packaging levels product positioning levels five product levels ppt product quality levels product recall levels product readiness levels product range levels fda product recall levels product levels slideshare product service levels product support levels product saturation levels product specification levels product specification levels api product strategy levels 5 product levels slideshare product levels the customer value hierarchy product three levels product toxicity levels five product levels toyota kotler five product levels theory the product levels three product levels kotler illustrate product levels using an example various product levels various product levels and their marketing implications various product levels of airlines vijf product levels product levels wikipedia five product levels wiki product levels in marketing with example wow product levels calcium and phosphate product levels product 3 levels product categorization 3 levels 3 product levels kotler 3 levels product concept 4 product levels product 5 levels 5 product levels ppt 5 product levels คือ 5 product levels with examples 5 service product levels kotler keller 5 product levels windows 8 product levels
Views: 7934 Sonu Singh - PPT wale
Introduction to Product Mix Models
 
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Introduction to Product Mix Models
Views: 9887 HUSBprofessor
Product:- introduction, meaning, levels and line decision in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 12746 study with chanchal
Short-Term Business Decision Making: Product Mix - Example
 
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Short-Term Business Decisions: Product Mix - Example
What is MULTIBRANDING STRATEGY? What does MULTIBRANDING STRATEGY mean?
 
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What is MULTIBRANDING STRATEGY? What does MULTIBRANDING STRATEGY mean? MULTIBRANDING STRATEGY meaning - MULTIBRANDING STRATEGY definition - MULTIBRANDING STRATEGY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Multibranding strategy is when a company gives each product a distinct name. Multibranding is best used as an approach when each brand in intended for a different market segment. Multibranding is used in an assortment of ways with selected companies grouping their brands based on price-quality segments. Procter & Gamble (P&G), a multinational consumer goods company that offers over 100 brands, each suited for different consumer needs. For instance, Head & Shoulders that helps consumers relieve dandruff in the form of a shampoo, Oral-B which offers inter-dental products, Vicks which offers cough and cold products, and Downy which offers dryer sheets and fabric softeners. Other examples include Coca-Cola, Nestlé, Kellogg's, and Mars. This approach usually results in higher promotion costs and advertising. This is due to the company being required to generate awareness among consumers and retailers for each new brand name without the benefit of any previous impressions. Multibranding strategy has many advantages. There is no risk that a product failure will affect other products in the line as each brand is unique to each market segment. Although, certain large multiband companies have come across that the cost and difficulty of implementing a multibranding strategy can overshadow the benefits. For example, Unilever, the world's third-largest multination consumer goods company recently streamlined its brands from over 400 brands to centre their attention onto 14 brands with sales of over 1 billion euros. Unilever accomplished this through product deletion and sales to other companies. Other multibrand companies introduce new product brands as a protective measure to respond to competition called fighting brands or fighter brands.
Views: 1519 The Audiopedia
#28, Marketing mix and product mix(Class 12 business)
 
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class 12 business studies marketing management.. marketing mix... product mix... mind your own business video 28 Our books are now available on Amazon Special Combo - Economics on your tips Micro + Macro http://amzn.in/d/eSxj5Ui Economics on your tips Macroeconomics http://amzn.in/d/2AMX85O Economics on your tips Microeconomics http://amzn.in/d/cZykZVK Official series of playlists UG courses ( bcom, bba, bca, ba, honours) – https://www.youtube.com/playlist?list=PLgC10_Xv-BGirAqOr-hU8e-N_Nz0UpgJ- Class 11 business studies complete course – https://www.youtube.com/playlist?list=PLlg2Ec6t76gBcbJQ_esKn3f_RLiiIwCex Class 12 business studies complete course- https://www.youtube.com/playlist?list=PLlg2Ec6t76gBGqWbudI_m8tfExV9L-znn Economics channel – Economics on your tips https://www.youtube.com/channel/UCUpHeFrAvoqcdGgl_W83x6w Accounts Channel – Accounts Adda https://www.youtube.com/channel/UC8oozlFrNYYprZlYLmdRtgg In order to promote us and help us grow Paytm on – 769001256
Views: 201920 Mind your own business
PRODUCT LEVELS BY PHILIP KOTLER II MARKETING MANAGEMENT II BBA 3rd / Bcom II PowerPoint Presentation
 
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WATCH THE UPDATED VIDEO HERE : https://youtu.be/9dPTJS_cS3Q This presentation is all about the different levels of a product. **After watching this video you will get to know the following things: -the five levels of a product with interesting and suitable examples ... CORE PRODUCT BASIC PRODUCT EXPECTED PRODUCT AUGMENTED PRODUCT POTENTIAL PRODUCT - for more videos please visit https://www.youtube.com/channel/UCq6F_3o__BOOKm8ne_28TgQ keywords:- 5 product levels, five product levels, product levels, levels of product, product levels with examples product levels ppt product levels in marketing management product levels pdf product levels in marketing examples product levels customer value hierarchy product levels of a car product levels of a hotel product levels definition product levels of a college product levels product levels in marketing product levels and classification product levels augmented product levels and their marketing implications product levels and examples product availability levels product attribute levels various product levels are product levels of airlines product levels core actual augmented a levels product design product levels by kotler product benefit levels product levels core benefit five product levels by philip kotler product levels customer value hierarchy example product levels core actual and augmented packaging product levels core facilitating supporting augmented product levels classification product levels car product levels core augmented product cleanliness levels and contamination control program product category levels product levels diagram product development levels product decision levels product differentiation levels product distribution levels augmented product levels definition five product levels definition 5 product levels definition product levels example three product levels example product levels with examples ppt kotler product levels example different product levels examples five product levels explained kotler five product levels example explain product levels event product levels product five levels product feature levels five product levels example five product levels in marketing examples five product levels of the customer value hierarchy five product levels of toyota five product levels of coca cola four product levels four product levels in marketing product manager levels google product saturation levels in global market product saturation levels in global market ppt product levels hotel product hierarchy levels in sap product hierarchy levels product hierarchy levels in marketing product levels in hospitality explain the product hierarchy levels product levels in marketing ppt product levels in tourism product levels in marketing pdf product levels iphone product innovation levels product inventory levels product manager job levels product levels levitt product launch levels landsat product levels three product levels levitt product levels marketing product levels meaning product maturity levels product manager levels product mix levels product levels of mcdonalds 4 product levels marketing product naming levels product design a levels needed product levels of pepsi product levels of marketing product levels of services product levels of kotler product levels of tourism product levels philip kotler product ph levels product planning levels product planner levels product packaging levels product positioning levels five product levels ppt product quality levels product recall levels product readiness levels product range levels fda product recall levels product levels slideshare product service levels product support levels product saturation levels product specification levels product specification levels api product strategy levels 5 product levels slideshare product levels the customer value hierarchy product three levels product toxicity levels five product levels toyota kotler five product levels theory the product levels three product levels kotler illustrate product levels using an example various product levels various product levels and their marketing implications various product levels of airlines vijf product levels product levels wikipedia five product levels wiki product levels in marketing with example wow product levels calcium and phosphate product levels product 3 levels product categorization 3 levels 3 product levels kotler 3 levels product concept 4 product levels product 5 levels 5 product levels ppt 5 product levels คือ 5 product levels with examples 5 service product levels kotler keller 5 product levels windows 8 product levels Hope you liked my video... for ppt please contact me in comment section.
Views: 19429 Sonu Singh - PPT wale
Marketing Mix Definition and the 7 Ps of the Maketing Mix
 
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http://www.lifecycle-performance-pros.com This video illustrates the 7 Ps of the Marketing Mix and strategies for managing your marketing campaigns. marketing mix, marketing, marketing strategies, product marketing, people marketing, what is marketing mix, market segmentation, marketing mix example, marketing mix strategies, promotion marketing, market mix, product mix, market planning, marketing process, marketing mix examples. http://www.lifecycle-performance-pros.com
Views: 10640 Victor Holman
Product line and product mix decisions
 
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Project Name: e-Content development of marketing management Project Investigator: Dr. Jaydeep Badiyani Module Name: Product line and product mix decisions
Views: 1690 Vidya-mitra
The Product Mix
 
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Intro to Section 5.2 in our text.
Views: 792 BIG HOMIE BHS
The Marketing Mix - Pricing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of Pricing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Pricing is the one variable a company can change overnight and see an immediate effect on revenues and profits. However, pricing decisions inconsistent with a firm’s competitive strategy can be dangerous, which is why companies should address the topic with much caution and attention. There are three important components we need to distinguish in this process. The amount a product costs to be produced, the price customers pay to buy the product, and the value they acquire from the product. If a company aims at cost leadership, then the focus will be costs (trying to keep them as low as possible). The company must offer a price slightly lower than the one offered by competitors. Conversely, if a firm’s strategy is differentiation, then the critical factor will be the value delivered to customers. Costs are not that important, as companies offering a differentiated product can charge more. So, pricing must be coherent with competitive strategy, although sometimes it is tempting to adjust prices to stimulate short-term gains of market share and increases of sales. Top-level managers have to stay focused on the big picture and make coherent decisions in line with the firm’s long-term strategy.
Views: 21904 365 Careers
Difference between Product Line Extension and Brand Extension
 
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#ProductLine and #BrandExtension are two important concepts in #Marketing People are often confused between the two. The video clears out the confusion with examples.....
Views: 13 Himanshu Bansal
Product Line Sales Analysis - J&J 2 of 4
 
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This tutorial demonstrates how to use basic product line analysis to evaluate a company's sales performance. By comparing the company's sales to its forecast, and to the industry's performance, the company's product line performances are evaluated and a critical issue is uncovered. (This is the second video in a series of 4 which uses the fictional J&J Corp as the example.)
Views: 3475 Amanda Bickell
Product Concept & Production Concept With Easy Examples ? Urdu / Hindi
 
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This Video Give The Basic logic's & Basic concept of Product Concept & Production Concept With Easy Examples ? Urdu / Hindi ZPZ Education Channel Link: www.youtube.com/channel/UCwFzeQDf9cGm_ZeTXV_t5SA
Views: 2774 ZPZ Education
Strategic Business Unit l Product & Product Line l Part 11
 
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Marketing Management Strategic Business Unit l Product & Product Line l Part 11 1. Strategic Business Unit - 00:00:17 - 00:01:47 2. Product and Product Line - 00:01:50 - 00:02:53 3. Mission Statement & Advantages - 00:02:54 - 00:07:25 Video by Edupedia World (www.edupediaworld.com), Free online Education; Click here https: https://www.youtube.com/edit?video_id=lyQ5vNmYR5M&video_referrer=watch for more videos on Marketing Management; All Rights Reserved
Views: 2419 Edupedia World

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