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Product Marketing explained by an Ex-Googler
 
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Wtf is product marketing? Henry, an former product marketing manager at Google breaks it down for you. 0:13: What is product marketing? 0:38: Where does product marketing sit? 1:20: How did you get into product marketing? 2:36: How can I get into product marketing? Book recommendations: Lean startup: https://www.amazon.com/Lean-Startup-Innovation-Successful-Businesses-ebook/dp/B005PR422K Positioning: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586 Crossing the Chasm: https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123 Google Associate Product Marketing Manager Program: https://www.google.com/about/careers/students/apmm.html #productmarketing #productmarketer #google #googler #exgoogler #sfyuppies
Views: 2085 SF Yuppies
My Job as a Product Marketing Manager
 
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Before I start rattling off my best tips for navigating YOUR professional career, I thought it'd be helpful to (try and) tell you what I do for a living. It's truly my dream job, but seriously difficult to explain haha. I look forward to this part of my blog. PS - enjoy my "code-switch" **Disclaimer: The contents of this video are in now way sponsored by Microsoft. Any statements made in this video are my own, and in now way reflect that of the organization.
Views: 313 Leticia Gittens
What Does a Product Marketing Manager Do?
 
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What is it that I do for a living? On this video I'm talking about the role of a Product Marketing Manager in a business and how I got into it. Let me know if you have any questions!
Views: 186 The Working Girl
Career in marketing: Interview with a Product Marketing Manager at Facebook Live
 
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(00:51) What is product marketing? (2:40) What does a product marketer do all day? (7:07) What roles does a product marketer mostly interact with? (8:55) Pros and Cons of product marketing? (12:54) How did she plan her career? (16:16) The importance of having a good manager and how to find one? (17:42) How to get into product marketing? (19:42) Should you have a portfolio of work? How to do it right? (21:20) Book recommendations for product marketing Links: Victoria's LinkedIn: https://www.linkedin.com/in/victoriayoung/
Views: 12788 CareerLab
Product Management vs Product Marketing
 
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A simplified comparison of the roles: How they are interrelated; how they bring value; and why it might be time for your organization to have both.
Views: 1601 25|25 Marketing
Day in Life of a Product Marketing Manager
 
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Here's a sneak peak in my day in life as a product marketing manager in SF. I've worked in product marketing for about 4 years now, 2.5 with Google, 1.5 with an IoT startup and am now working at an edtech startup. Just in case you don't know what product marketing is, check out my other video: https://www.youtube.com/watch?v=BcAZWxGmYEg #productmarketing #productmarketer #google #googler #exgoogler #sfyuppies #zogsports
Views: 2130 SF Yuppies
Product Marketing for New Products
 
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You might have the greatest product on earth, but if your potential customers don’t know they need it, they won’t know they have to buy it — let alone buy it from you. This may seem obvious, but it’s actually an important concept to pause and focus on, because it affects everything from understanding who your buyer really is and who the competition are to how you set the buying criteria and frame the problem your product solves for customers. In this deck, first presented at one of our company building events in early 2017, a16z partner Sharon Chang -- who managed product marketing at Opsware; directed product marketing at HP Software as well as other companies; and headed marketing at Rockmelt -- covers the fundamentals of product marketing for new products. And the fundamentals behind the fundamentals are all about your story, capturing it and scaling it so it’s just as compelling when your first sales rep conveys it as when you first heard it from the founder.
Views: 8261 a16z
5 Key skills of a marketing manager
 
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We've re-filmed this video with better audio quality and visuals: https://youtu.be/hzwkBO9VOO8 Thank you for watching this show. If you're interested on B2B Marketing and Sales topics, please subscribe to our new channel: http://www.youtube.com/channel/UCRGyofKJ7sXkx5vHGNVVASg What skills does a marketing manager need? Not the skills of a solo marketer, or an individual contributor, but the skills your marketing manager needs. Build a plan to recruit, skill and measure your marketing team - http://register.funnelplan.com/ ------------------ So here's the problem: we use the term 'Marketing Manager' really loosely. Often we mean "marketer," individual, single marketer, working on their own with a bunch of salespeople or a bunch of engineers, sort of doesn't matter, and we call them "Marketing Manager," because it makes them feel good about their job. But for this blog, I wanted to give you what the skills of a Marketing Manager are, that is, a person who manages a team of marketers. All of those skills are great for the individual contributor. Let me show you the skills that I think a Marketing Manager needs. You can read the full version of the blog here: https://align.me/b2b-marketing-blog/5-key-skills-marketing-manager/ We're super passionate about B2B marketing. align.me, wants to see B2B marketing become a respected management science globally. And this blog is a part of what we do to. It's a little more about how to think about things, and a little less about didactic how to do things. We'll table some researched opinions about marketing skills, and argue why those are NOT the key skills of a marketing manager. Then we'll give our take on the five key skills of a marketing manager actually are. If you would like to learn more about what align.me does, you can visit our website here: https://align.me/
Views: 139325 align.me
Product Marketing Opportunities at Amazon Web Services
 
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To learn more about opportunities in Amazon Web Service's Product Marketing team, please send an email with your resume to [email protected] To learn more about careers at Amazon Web Services please visit http://aws.amazon.com/careers/
Views: 4480 Amazon Web Services
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1456267 Evan Carmichael
Getting a Job in Marketing + What Kind of Salary You Can Expect
 
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Hi guys! Welcome to my new Friday series! I'm planning on covering a huge variety of topics but today's video is a career-related one covering the basics of getting a job in marketing, what kind of salary you can expect and what a typical day might look like. I've broken down the content into sections and listed them all here for your convenience, in case you want to skip to a particular part: An overview: 0:32 Agency vs/ In House: 3:55 Job Titles and Salary: 4:51 What an average day could look like: 9:11 Marketing misconceptions: 11:14 Tips on getting a job in marketing: 13:51 Please note that this is all based on my experience, particularly in London. It will likely differ according to what location you live in and what the job market is like. ************************************** Link Love: Blog: http://www.chaseamie.com Instagram: https://instagram.com/chase_amie/ Twitter: https://twitter.com/chase_amie Pinterest: https://www.pinterest.com/chase_amie/ Facebook: https://www.facebook.com/chaseamieblog/ Snapchat: ChaseAmie Email: [email protected] ************************************** Mailing Address: PO Box 71117 London SE18 9LR United Kingdom ************************************** Disclaimer: This video is not sponsored. Occasionally companies will gift me items however this will not affect my opinion if and when I do review said item. I will always mark reviewed items if it/they have been gifted. That said, the vast majority of items are bought with my own money. Some of the links used are affiliated. All paid-for content will be clearly stated. ************************************** Have a question? I have a page on FAQs right here :) http://www.chaseamie.com/faqs
Views: 190697 Chase Amie
What It Takes to Be a Good Marketing Manager : Business Management
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=Ehowfinance Watch More: http://www.youtube.com/Ehowfinance Good marketing managers typically have a number of key traits in common with one another. Learn what it takes to be a good marketing manager with help from a business consultant and marketing expert in this free video clip. Expert: Isaac Rodriguez Filmmaker: Victor Varnado Series Description: Running and managing your own business are full time jobs, and everyone can use a little help every now and again. Get tips about business management and related fields with help from a business consultant and marketing expert in this free video series.
Views: 12842 ehowfinance
Tom Smith - EMEA Product Marketing Manager - Marketing Cloud, Salesforce
 
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Tom Smith - EMEA Product Marketing Manager - Marketing Cloud, Salesforce Speaking at a CMO Event for Global Business Intelligence on 'A View From The Cloud: Transformations, Trends, and AI'
Views: 157 GB Intelligence
Product Marketing course - Lesson 1
 
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This is lesson 1 of 4. This lesson covers the role of product marketing, how it helps companies grow, and what are the skills required.. Please leave comments if you like it, if you have feedback or questions. Thanks @gerardodada www.theAdaptiveMarketer.com Playlist: https://www.youtube.com/playlist?list=PLJw5PuicXN1XLmmRqFOSb8sbyfVJUhTdL
Views: 2519 Gerardo Dada
Day in the Life of a Digital Marketing Manager 👩🏻‍💻 |  Working From Home
 
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👩🏻‍💻 Join me on a typical workday as a digital marketing manager at a marketing agency in Toronto! As I work remotely, you'll see a day of working from home and how I juggle between two different jobs that I have. 💬 We'll talk inbound marketing, Hubspot, marketing jargon and more! 🔔 If you like this video, please give a thumbs up (it means A LOT to me), subscribe to the channel to see the content that's coming up and turn on the alerts to be notified! ▷ If you enjoyed this, here's more video recommendations: CAREER & SELF GROWTH VIDEOS: http://bit.ly/2OiIvtJ WHAT IS REMOTE WORK: http://bit.ly/2Fiierk DO I PREFER WORKING REMOTELY: http://bit.ly/2JtNc4Q HOW TO CREATE THE PERFECT RESUME: http://bit.ly/2OiIvtJ ▷ LET'S CONNECT ●●●●●●●●●●●●●●●●●●● Instagram ➳ https://www.instagram.com/elifozgecanhiz Twitter ➳ https://twitter.com/elifozgecanhiz Email ➳ [email protected] ●●●●●●●●●●●●●●●●●●● #dayinthelifeof #digitalmarketer #digitalmarketing Music: Track Name: "I Will Wait" Music By: Dj Quads @ https://soundcloud.com/aka-dj-quads
Views: 7570 Elif Özgecan Hız
Interview with Kelly Anderson, Product Marketing Manager, Azure Security
 
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Golnaz sits down with Product Marketing Manager of Azure Security, Kelly Anderson. She talks about her experiences at the University of North Carolina at Chapel Hill, her time in the field, and how her mother was an inspiration for her to pursue a career in technology. Follow Kelly here: https://twitter.com/kellyanderson93 Create a Free Account (Azure): https://aka.ms/c9-azurefree
Views: 868 Microsoft Developer
Keynote Pragmatic Marketing - Rethink Product Marketing. Hint: It's Not Marcom!
 
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Product Marketing Community San Francisco Conference - 2016 Keynote Presentation: Rethink Product Marketing. Hint: It's Not Marcom! Presentation Speaker: Jon Gatrell, Pragmatic Instructor Visit: www.pragmaticmarketing.com "Forget the product. Start with the go-to-market strategy." Steve Jobs Too many companies think of marketing as what happens at the end of development. But the idea of "build the right product and it will sell itself" is simply not true. Successful companies have marketing - true Product Marketing - integrated into their processes from the start. Join Pragmatic Marketing Inc to discuss the expanding role of Product Marketing within today's leading technology companies. Discover how Product Marketing differs from traditional marketing communications. Kristen will share real-life case studies to illustrate the importance of involving Product Marketing before the product is built and creating strategic go-to-market plans from the start. Finally, Kristen addresses how the integrated role of Product Marketing requires agility, iteration and collaboration to be successful, especially as the pace of change quickens in the markets we serve. Other insights you will receive include: Understanding what Product Marketing is and why it is important Knowing when and how to begin go-to-market planning Implementing specific techniques for creating adaptive go-to-market strategies.
Getting to the Top in Product Marketing and Product Management
 
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Features executives formerly at Apple Computer, Hewlett-Packard, PeopleSoft, and Sybase: Rita Iorfida, VP Products, Liquid Engines; Rich Mironov, former VP Product Marketing, AirMagnet; Tiffany Riley, VP Marketing at Nextance; David Straus, SVP Worldwide Sales and Marketing, Corticon.
Marketing manager job description
 
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Views: 3297 Self Motivation
Ask a PM anything: What is the difference between a marketing manager and a product manager?
 
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In this installment, I compare and contrast marketing and product management. Have a question? Post it in the comments and I'll do my best to answer it in a future edition!
Views: 475 Greg Prickril
Working as a Product Marketing Manager in Paris at Signify
 
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Kathy talks about working in marketing at Signify. Kathy started as a trainee in 2006 an took on several roles within Signify, giving her the opportunity to develop herself. She is now product marketing manager for Hue in our Paris office. The thing she likes most about working at Signify is that she and the team are challenged to go out-of-the-box to delight the customers. Watch the video to learn more. Check our career site to discover #SignifyLife: https://www.careers.signify.com or follow us on our social media channels: LinkedIn https://www.linkedin.com/company/signifycompany/ Instagram https://www.instagram.com/signifycompany/ Twitter https://twitter.com/signifycompany #WeAreSignify
Views: 913 Signify
Meet our people... David Clapton, Product Marketing Manager at Oxford Instruments
 
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Find out what it is like to work at Oxford Instruments (http://www.oxford-instruments.com/careers) from David Clapton, Product Marketing Manager, who has been at Oxford Instruments for 28 years.
Views: 579 Oxford Instruments
Product Marketing Manager
 
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Matt Dunstan - Head of Marketing talks on our current hiring for a Product Marketing Manager. Find out more: http://bit.ly/2tWc9Kx
Views: 1342 HealthEngine
Enrique, Senior Product Marketing Manager at F-Secure
 
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Enrique works as a Senior Product Marketing Manager at Customer Insight. See what he appreciates in his employer. “F-Secure is a global company, and you get to work with many different cultures. It’s a multidimensional environment.” Interested in working at F-Secure? Have a look at our job openings https://www.f-secure.com/en/web/about_global/careers
Views: 2083 F-Secure
Introduction to APMM & Recruitment
 
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For this session, the spotlight is on our Associate Product Marketing Manager (APMM) program in Southeast Asia. Join us to learn about how to start your career in Marketing and develop the skills you'll need to become a digital marketer. Be sure to read more about the program and watch what other APMMs are saying about their role. Go to https://www.google.com/about/careers/students/apmm.html to learn more about APMM!
Views: 10499 Google Students
Salesforce.com - Senior Product Marketing Manager - Social Software Marketing Job
 
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Apply on-line at http://careers.force.com/jobs Our mission is to completely redefine the recruitment supply chain and the way it's monetized by supplying a series of solutions aimed at improving the hiring experience and dramatically reducing recruitment costs by utilising new technology and social reach to solve the problem rather than applying new technology to old processes. We are beginning this journey with the launch of Cloud Moves TV an online news channel covering the News and Hottest Vacancies in Cloud, Mobile and Social.
Views: 522 CloudMovesTV
Interview with Beth Massi, Product Marketing Manager for the .NET Platform
 
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As the Product Marketing Manager for the .NET Platform Beth is responsible for growing .NET, attracting new users, and helping our customers understand & use .NET so they can build amazing solutions. As a former Microsoft MVP and .NET customer her passion for the platform and the community helps guide her every day. Watch this episode to learn more about her journey through the tech industry and Microsoft and how she owes it all to her mom.
Views: 390 Microsoft Developer
Amadeus Airlines IT Product Marketing Manager Mike Robinson at Skift Global Forum 2017
 
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Mike Robinson, Amadeus Airlines IT Product Marketing Manager, spoke with Luke Bujarski during a sponsored speaking session at Skift Global Forum 2017 about how we may finally see an end to the destructive fare wars that have stymied innovation in the airline industry for decades. Get details about future Skift events at http://forum.skift.com.
Views: 555 Skift
How to become a Marketing Manager?
 
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Do you have abilities to deliver the idea and influence the audience? Can you plan and manage promotional campaigns? Then becoming the marketing manager could be the most suitable career for you. http://goo.gl/EiBrzU. Enroll in our highly regarded courses to experience flexible study through online learning. There are no prior requirements for anyone. http://www.bolc.co.uk The job of a marketing manager involves developing strategies and campaigns for the promotion of products or services. You may earn up to £50000 per year or more from this lucrative job of marketing manager. Demand for the marketing managers is very high in the modern world due to high competition among the organisations. Organisations are discovering new and innovative ways to market and sell their products and ideas. Ability to communicate in different languages can be an additional advantage for a marketing manager. Marketing profession is one of the highly rewarding professions around the world. What your job would include? • Researching the markets and developing marketing campaigns • Identifying segments and targeting markets to know customers • Designing strategies and campaigns to capture the interest of consumers • Exploring market trends and updating the strategies • Building relationships with stakeholders and distribution channels • Monitoring the effectiveness of campaigns and improving them • Liaising and interacting with the stakeholders to exchange the information • Organising and attending events and seminars • Monitoring and Learning from competitor analysis Brentwood open learning college proudly offers a range of high-quality courses to help students start their careers or advance their positions in respective fields. Brentwood open learning college has the aim to deliver highly standards education to students around the world. Certificate in sales and marketing (Level 2) covers the essential introductory topics of marketing and sales through 5 in-depth units: Introduction to Marketing, Developing a Marketing Plan, Advertising and Networking, Promotion Mix, Personal Selling and Sales Promotion. This course in helpful for people who want to start learning about marketing and its concepts. Certificate in marketing (Level 3) is designed to deliver introductory qualifications to students. This course comprises following six units: Introduction to Marketing, Marketing Environment, Market Segmentation, Consumer Behaviour, Developing a Marketing Plan, Promotion Mix. This course helps students to grow effective marketing skills. Diploma in marketing (Level 4) provides students the professional marketing knowledge and skills to compete in the real world. This course consists of 13 modules: Introduction to Marketing, Marketing Environment, Markets and Market Segmentations, Consumer Behaviour, Consumer Behaviour, Market Research, Marketing Planning, Product Development and Product Lifecycle, Product Pricing Strategies, Branding and Packaging, Channels of Distribution, Promotion Mix, Personal Selling and Sales Promotion, Advertising and Publicity. Range of marketing strategies and concepts are explored in this course to enable students to cope with the different market and business conditions. Brentwood open learning college is proud to offer variety of internet marketing courses. Internet marketing course (Level 1) is designed to deliver the basics of internet marketing and concepts to students. This course consists three units: What is Internet Marketing, E-mail Marketing, Search Engine Optimization (SEO). Certificate in internet marketing (Level 3) is the fundamentally important course for businesses to survive and excel in the modern digital world. Students learn about different internet marketing platforms and strategies, which help them in the growth of the business. This course comprises six units: What is Internet Marketing?, Creating an Internet Marketing Plan, E-Mail Marketing, Search Engine Optimisation (SEO), Advertising Online, Social Media Marketing. Certificate in social media marketing (Level 3) helps students in making their social media strategy and campaign. This course consists four valuable units: What is Social Media?, Developing a Social Media Plan, Building Your Social Media Team, Using Social Media for Marketing Plans. Certificate in google adwords (Level 3) enables students to understand google adwords and its functions. Students learn to make effective adword plan through this course. Certificate in Telemarketing (Level 3) is the course to learn marketing through telephones. Students understand the importance of telemarketing with its other aspects like communication levels, arranging scripts and planning before exercising. facebook : https://facebook.com/bolconline Twitter : https://twitter.com/bolcuk Google+ : https://plus.google.com/+BrentwoodOpenLearningCollege
Who is a Product Manager and What do they do? [Career Insights]
 
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The role of a product manager is crucial but also one of the least understood ones. What does a product manager really do? Is he more of a data analyst? Or someone who deals with the tech aspects of product, leading the team of engineers? Or does the product manager largely concern himself/herself with user experience, design or the overall business strategy? Mind-boggling isn't it? No wonder the role is difficult to understand for most. In this video, Ravijot Chugh, Co-Founder and Product Head at UpGrad, explains in detail the various responsibilities a Product Manager has, and that you need to execute to the best of your ability to be a good PM. If you want to bag one among the thousands of highly coveted openings for Product Managers between now and 2020 (only to grow exponentially even after), you need to start upgrading your existing skills and mastering these key skills. Product Managers are often referred to as mini-CEOs of the product. This is why, at tech companies, startups and large MNCs that are now diversifying, alike, the role of Product Managers is lucrative and one of the most important in the organization. Read more about a Product Manager's role: https://blog.upgrad.com/wtf-is-a-product-manager/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_PM&utm_content=YouTube_Video_PM_Product_Management_Roles_Blog_Link Watch now to know more details. Wish to transition to the role of a Product Manager and build great products? Enroll in our Product Management Certification Program: https://upgrad.com/product-management/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_PM&utm_content=YouTube_Video_PM_Product_Management_Roles UpGrad takes pride in constantly churning out content that is contemporary, written by subject matter experts and delves into the world of Data Science, Big Data, Digital Marketing, Entrepreneurship, Product Management, Machine Learning and Artificial Intelligence, Software Development on regular basis. Stay on top of your industry by interacting with us on our social channels: Follow us on Instagram: https://instagram.com/upgrad_edu Like us on Facebook: https://www.facebook.com/UpGradGlobal Follow us on Twitter: https://www.twitter.com/upgrad_edu Follow us on LinkedIn: https://in.linkedin.com/company/
Views: 87404 upGrad
Startup Lab workshop: Product marketing for startups
 
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Google Ventures Startup Lab | The words "marketing" and "startups" don't always have an easy co-existence, but creating innovative and successful marketing efforts — and in particular positioning, PR, and pricing — are an essential part of creating growth. Early Salesforce.com and Dropbox employee Adam Gross shares a the basic tenants of product marketing he's learned along the way.
Views: 25447 GV
What Is Product Marketing?
 
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What Is Product Marketing? Author: Driftt Download: http://adf.ly/1eSOou A look at the roles and responsibilities of product marketing and a clear definition of where product marketing fits inside of an organization. Get the only weekly email focused on marketing to customers. What Is Product Marketing? 2. You’ve heard about it. You know a Product Marketer. 3. It’s kind of hard to explain what product marketing is. Pro Tip: Try this search whenever you want to feel confused. 4. That’s probably because product marketing is one of the few job functions that touches product, marketing and sales. 5. Or maybe because this is the top definition... 6. Here’s what product marketing is and what product marketers do. 7. PS. Get the only weekly email that’s focused on marketing to customers right here. 8. Let’s start with the typical marketing funnel. 11. Product Marketers are doing things like writing positioning and messaging for products and new features. 12. And thinking about how to drive demand and usage of those products and features. 13. But they’re also thinking about the competitive landscape and the market. 14. And how to help the sales team sell more and close more deals. 15. Product Marketers are focused more on marketing to customers than prospects and leads. 16. Or, in the words of some people who are passionate about 17. VP Marketing, HubSpot Product Marketing sits right at the intersection of the product team. Our job is to bring products to market. That includes everything from setting the positioning and messaging, to running product launches, to making sure the sales team understands how to talk about the product and making sure customers understand how to use it. 18. Co-Founder of Crazy Egg and KISSMetrics Product Marketing is the art and science of conveying to people what your product can do for them with the goal of engaging, converting and retaining. 19. Co-Founder, NextView Ventures Former Product Marketer at EBay Product Marketing is about understanding what people want so that you can so you can make your product great. 20. Director of Growth, I Will Teach You To Be Rich, Former Director of Growth, KISSMetrics Product Marketing is the art of creating desire for your product and understanding your customers so deeply that you can answer two critical questions for them: Why your product and why now? 21. Chief Revenue Officer, Constant Contact Product Marketing is responsible for developing the unique value proposition of a company’s offer(s) and then helps bring that value prop to life by enabling all of the company’s channels. The cornerstone of developing the value prop revolves around understanding a company’s potential buyers and the unique needs addressed by the company’s offerings. 22. And even though everyone’s definition is a little different, one thing is crystal clear. Make sure to subscribe to my channel if you liked the video! Music Supplied by Tobu: Artist Name: Tobu - Higher Video link: https://www.youtube.com/watch?v=blA7epJJaR4 Download for FREE: http://7obu.com/downloads LISTEN on Spotify: http://open.spotify.com/track/5V4DSf3... BUY on iTunes: https://itunes.apple.com/us/album/hig...
Views: 10407 Biness
What are your duties and responsibilities as the Product Marketing Manager at BSH?
 
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What are your duties and responsibilities as the Product Marketing Manager at BSH? BSH Product Marketing Manager Kelechi Thaddeus Udeozor tells us! Visit BSH company page on Anlatsın: https://anlatsin.com/bsh Follow Kelechi Thaddeus Udeozor on Anlatsın: https://anlatsin.com/kelechi-thaddeus-udeozor Subscribe to our channel: https://goo.gl/zl0PQl Visit our website: http://anlatsin.com/ Follow Anlatsın on Social Media: • Twitter: https://twitter.com/anlatsin • Instagram: https://www.instagram.com/anlatsin/ • Facebook: https://www.facebook.com/anlatsin • Linkedin: https://tr.linkedin.com/company/anlatsincom How would you describe your full day as the Product Marketing Manager at BSH? https://www.youtube.com/watch?v=P5jznLyCmIA&list=PLgvt1cNFR4vEC9foUDx9-XrBL6wWq__lB&index=3
Views: 179 Anlatsın.com
Day In The Life | Automotive Segment Product Marketing Manager | Jeremy Correale
 
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Ever wonder what it's like to work at ON Semiconductor? Find out what it's like to be an Automotive Segment Product Marketing Manager as we talk with Jeremy Correale with ON Semiconductor. #ONSemiconductor #Technology #DayintheLife
Views: 88 ON Semiconductor
Catalina Randby, Product Marketing Manager | Sonendo® Signature Stories
 
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To Catalina Randby, product marketing manager, the Sonendo® team is a family working together to develop and sell a product that is changing patients’ lives—and changing how endodontists practice today. Working at Sonendo challenges her productively, and she’s able to make a direct impact on the company in numerous ways. Ready to join Sonendo’s growing team of innovators? Visit sonendo.com/careers to learn more. ADDITIONAL RESOURCES ▶ About Sonendo®: http://bit.ly/2FejpJn ▶ The GentleWave® System Technology: http://bit.ly/2QtaVoi ▶ Join the Sonendo® Team: http://bit.ly/2u82TnV © 2019 Sonendo, Inc. All rights reserved. Information found in this video is not intended to diagnose, treat or cure any illness and should not supersede the advice of a medical professional.
Views: 71 Sonendo®, Inc.
Annie Midence, product marketing manager at Fundbox  Nov  23, 2017
 
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Annie Midence, product marketing manager at Fundbox speaking at ILTV studio about how Fundbox help small businesses take it to the next level. www.iltv.tv
Views: 308 ILTV ISRAEL DAILY
Hailey Friedman, Product Marketing Manager at RealtyShares on Networking and Learning as a Marketer
 
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Hailey Friedman is the Product Marketing Manager at RealtyShares and the President of the San Francisco Bay Area Chapter of Badass Marketers and Founders, a highly curated Facebook group and community of over 15,000 professional marketers. The group was started by Josh Fechter, who handed it over to Hailey in mid-2017. Hailey started her career outside of the growth, advertising, and marketing industries as a participant for Teach for America at inner city schools in New York. Hailey eventually launched her own mobile app at SXSW and decided to pursue a career in marketing taking on a role as a . She moved to San Francisco in 2015 and joined RealtyShares as 2nd marketing hire and 20th employee. The total head count at RealtyShares is now over 120 and is continuing to grow. She also blogs about marketing on growthmarketingpro.com. In this episode, Hailey shares thoughts on: - working on your activation rate - the value of in-person networking with other marketers - the importance of integrating all your marketing tools Visit https://instapage.com/podcast/hailey-friedman for the full article and transcript. Sign Up for a 14-day Free Trial: https://instapage.com/landing-pages Subscribe NOW to the Instapage YouTube Channel: https://www.youtube.com/Instapage Follow Instapage on Twitter: https://Twitter.com/Instapage Like Instapage on Facebook: https://Facebook.com/Instapageapp
Views: 256 Instapage
Product Marketing Community
 
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Toronto Product Marketing Community Conference
Vivien, marketing manager- Meet #RBGameChangers
 
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Vivien was the Marketing Manager of Dettol in China before moving to the UK as Global Brand Marketing Manager for Germ Protection. She decided to join RB because of their innovation and product portfolio. She started at RB in 2007 and enjoys the culture because it is results oriented and open to new ideas.
Views: 2159 RB
CAREERS IN MARKETING MANAGEMENT – BBM,MBA,Research Analyst,Business School,Recruiters,Salary Package
 
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CAREERS IN MARKETING MANAGEMENT.Go through the career opportunities of MARKETING MANAGEMENT, Govt jobs and Employment News channel from Freshersworld.com – The No.1 job portal for freshers in India. Visit http://www.freshersworld.com?src=Youtube for detailed Career information,Education details of MARKETING MANAGEMENT. Master of Business Administration in marketing management is a Course that a student can join after completing a bachelor's degree in business, accounting, finance, or marketing. It is a two year course program. This master's degree involves the study of marketing sector of a corporation or business. The prospectus consists of the theory in marketing management and practical consequences. Researching over a market segment and then putting forward campaigns of marketing. The graduates will be further provided with more insights over the topics like product development, sales promotion, internet technology, social networking and furthermore, up and coming media platforms which businesses and corporations utilize for effective product marketing and services. The syllabus covers topics like marketing services, managing customer and business relationships, innovative media technologies, brand and product management, development and design. The MBA degree in managing market would develop a student interested in promotions, advertising, sales of products and management, thus the scope is high of this degree as marketing has evolved over the years and businesses are engrossing in heavy marketing strategies. Distant education is also conducted for this course. One can pursue higher studies with joining Doctor of business administration, PhD in management and Fellow Program in Management FPM. Kolkata, Pune, Madras, Sikkim Manipal, Delhi and Mumbai Universities among others provide with MBA courses. The universities abroad that provide for the same are University of Chicago, Harvard Business school, Stanford Graduate school of business, University of Oxford, Cambridge Lancaster University Management School, University of Toronto, Melbourne Business school, School of management-Queensland University of technology. The job opportunity in private and government sectors is very high. The evolution of marketing strategies has brought about digital and direct marketing into consideration involving innovative technologies. One can join a company to hold positions such as: • Market Research Analyst • Marketing Manager • Brand Manager • Corporate Sales Manager • Media planner • Head of Digital marketing International companies also hire MBAs. To work abroad one has to have an experience of atleast 2 to 3 years, then only can he hold a higher post abroad. The top companies that recruit MBA marketing management candidates are as follows: • Sony • SEA • RAK bank • Ranbaxy Fine Chemicals India • KPMG • Spencer's Retail ltd. • Landmark • Solutions India • Tech Mahindra • Gulf • IDBI federal life insurance • Fair Deal Maruti Suzuki • Samsung Electrics • Intigrow Government sectors include • NPCIL • National cooperative development corporation • Central electronics ltd. • NIT Delhi • Airport Authority of India • NBCC • Food corporation of India • FCI The person holding MBA in marketing management degree earns about 40k to 65k, depending upon the post he holds. However the freshers salary may vary not ranging in the similar digits, around 18k to 20k. One's experience and specialization is taken into consideration. For more jobs & career information and daily job alerts, subscribe to our channel and support us. You can also install our Mobile app for govt jobs for getting regular notifications on your mobile. Freshersworld.com is the No.1 job portal for freshers jobs in India. Check Out website for more Jobs & Careers. http://www.freshersworld.com?src=Youtube - - ***Disclaimer: This is just a career guidance video for fresher candidates. The name, logo and properties mentioned in the video are proprietary property of the respective companies. The career and job information mentioned are an indicative generalised information. In no way Freshersworld.com, indulges into direct or indirect recruitment process of the respective companies.
#84 - A Day in the Life of a Product Marketing Manager - Joydeep Gangopadhyay
 
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For Episode 84 of The CareerMetis Podcast, we will learn about: A Day in the Life of a Product Marketing Manager from our guest Joydeep Gangopadhyay. GUEST INTRODUCTION - JOYDEEP GANGOPADHYAY Joydeep Gangopadhyay is a Product Marketing Manager at Facebook. Joydeep has worked for Facebook for 4 years so far with a single mission in mind: Make meaningful connections between businesses and people. EPISODE SUMMARY 1. Joydeep goes in depth about what a Product Marketing Manager is, and the roles they play in the success of not only a company, but in building relationships with the people who need the product. 2. He explains that his job is a lot about understanding the market, and how to best achieve a client's goals within that market. 3. He also shares his journey going from studying computer science and software engineering in college to what he does today, and the various stages along the way. 4. He gives some insight on something called the Regret Minimization Framework: the idea is to fast forward 100 years and ask yourself “will I regret not doing this?” in order to minimize the amount of regret you'll have at the end of your life. 5. Joydeep goes into his day to day , and the job he does surrounding the Facebook Pixel. He explains what the Facebook Pixel is, and how it benefits business owners who use online advertising to make sales. 6. Joydeep's day begins by gathering insights on where people spend time, and the trends they tend to follow. He then spends time looking at data surrounding growth, and determining why something is growing, in order to build products surrounding that marketing opportunity. 7. He breaks the job down into 2 parts: Inbound Marketing which helps them answers the questions: What do we build, who do we build for, what do they need and why? 8. The second part is Outbound Marketing: the product is built at this point, so how do we package it? How do we talk about it? How do we get it out to market? Joydeep also talks about various challenges he faces day to day, and what he's learned from them. 9. He also describes the best ways for a person to develop the necessary skills to become a product marketing manager, as well as how to apply for a job like this, since it's often very difficult to obtain from a job posting site. 10. He leaves us with some excellent advice surrounding life, careers, and taking risks QUOTES “The role of product marketing manager didn't exist 20 years ago”. “In hindsight, all those dots connect very well, but at the time there was a lot of uncertainty”. “We were on the cusp of a fourth industrial revolution that was information led”. “These publishers that were publishing videos online needed a way to monetize”. “Most of the things that we regret in life are the things we didn't try”. “Challenges, if you can get through them, end up making you stronger”. “There is great leadership opportunity in challenges”. “The biggest career risk is not taking any risks”. LINKS & RESOURCES: To learn more about Joydeep Gangopadhyay, you can connect with him on LinkedIn(www.linkedin.com/in/joydeepgango/). ------------------------------------------------------------------------------------------------- SOUNDTRACK CREDIT: Intro Music provided courtesy of Accelerated Ideas (www.accelerated-ideas.com). Soundtrack – Siren Kickback Ending Music provided courtesy of Accelerated Ideas (www.accelerated-ideas.com). Soundtrack – No Need to Rush ------------------------------------------------------------------------------------------------- To learn more you can CONNECT with us on SOCIAL MEDIA Website: www.careermetis.com/ Facebook: www.facebook.com/careermetis/ Twitter: twitter.com/careermetis Pinterest: www.pinterest.com/careermetis/ LinkedIn: bit.ly/2rdWC7l
Views: 11 CareerMetis.com
Launching Your Product: Here's What To Do Before Anything Else
 
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Join Online Business Mastery Accelerator: https://onlinebusinessmasteryaccelerator.com/?utm_medium=social&utm_source=youtube&utm_campaign=online-business-mastery-accelerator-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description In this video I share with you a process for launching your product. Here’s what to do before anything else. The purpose of a product launch is to drive traffic and sales to your online business, so that it can grow and thrive. Launching a new product is a great way to attract new customers, but it takes time to plan and execute. Many entrepreneurs feel the need to promote their products right away, and end up rushing the process. The result can be disastrous. In the words of David Ramsey, "People are in such a hurry to launch their product that they seldom look at marketing from a bird's eye view and they don't create a systematic plan." A successful product launch starts with a great strategy, and I'm here to walk you through it. Are you ready to learn the step-by-step process for launching your product? Here's what to do before anything else. This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support! ★☆★ VIEW THE BLOG POST: ★☆★ https://projectlifemastery.com/launching-your-product-heres-what-to-do-before-anything-else/?utm_medium=social&utm_source=youtube&utm_campaign=blog-post-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► https://www.projectlifemastery.com/?utm_medium=social&utm_source=youtube&utm_campaign=homepage-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ ABOUT PROJECT LIFE MASTERY: ★☆★ The Project Life Mastery YouTube channel is the place to be for motivational, inspiring, educational, and uplifting self improvement videos. You can also follow for videos about online business, Amazon, and making money online! ★☆★ MY PRODUCTS & COURSES: ★☆★ Life Mastery Accelerator ► https://projectlifemastery.com/lifemasteryacceleratorcourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Online Business Mastery Accelerator ► https://projectlifemastery.com/onlinebusinessmasteryacceleratorcourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Morning Ritual Mastery ► https://projectlifemastery.com/morningritualmasterycourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Affiliate Marketing Mastery ► https://projectlifemastery.com/affiliatemarketingmasterycourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Kindle Money Mastery ► https://projectlifemastery.com/kmoneymasterycourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else 24 Hour Book Program ► https://projectlifemastery.com/24hourbookcourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else Kindle Optimizer ► https://projectlifemastery.com/koptimizercourse/?utm_term=launching-your-product-heres-what-to-do-before-anything-else ★☆★ MERCHANDISE: ★☆★ Mastery Apparel ► http://www.masteryapparel.com ★☆★ RECOMMENDED RESOURCES: ★☆★ https://projectlifemastery.com/resources/?utm_medium=social&utm_source=youtube&utm_campaign=plm-resources-page-promo&utm_term=launching-your-product-heres-what-to-do-before-anything-else&utm_content=lc-youtube-description
Views: 87536 Project Life Mastery
A day in the life of a Senior Marketing Manager
 
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What's it like to work in children's publishing, in a senior marketing role?  Fraser Hutchinson speaks about what the job involves and tips to help you get into publishing.
Views: 462 Oxford Education
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1671053 Brian Tracy
Meet Shruti - Marketing Manager, Cleartrip on Super
 
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Want to work with the team at Cleartrip? Meet them on Super for your next job - http://super.jobs/cleartrip Discover and join the smartest teams in India with Super, the sexiest way to find your next job - http://get.super.jobs ————————————————— We're an online travel portal used to make reservations for Flights, Hotel and Trains. We are dedicated to making travel simple. Our travel portal is one of the best in the industry and it's quite easy and convenient to use by any first time traveler. We're the travel site that gives you what you need without any annoying fluff. Who needs banners, pop-ups and blinking glitz? Search, book, go. Our mission is to be Simple, Comprehensive, Reliable & Responsible. That’s what we’re all about. Making travel simple. We harbour a no-cubicle culture. There’s customer needs and customer delights. We believe in challenging the status quo and cutting across hierarchy to make things simpler. After all, customer gratification is our satisfaction. —————————————————
Views: 4056 Super
Amazon Product Marketing 101 | Genius Series | Jungle Scout
 
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The Genius Series 100% free and totally guided by YOU. We surveyed thousands of sellers and soon-to-be sellers to find out what your biggest challenges are. Whether it’s product research, marketing, managing competition, or sourcing products and dealing with suppliers, we are going to cover it all in depth! Crush your goals with the #GeniusSeries ••••••••••••••••••••••••••••••••••••••••­­­••••••••••• For more information on becoming a profitable Amazon seller checkout our website www.JungleScout.com ••••••••••••••••••••••••••••••••••••••••­­­••••••••••• Stay up to date on our social media! 👍 Facebook: www.facebook.com/amazonjunglescout 👍 Instagram: www.instagram.com/junglescout_/ 👍 Twitter: www.twitter.com/junglescout #FreedomBuilders #MillionDollarCaseStudy ••••••••••••••••••••••••••••••••••••••••­­­••••••••••• If you enjoyed this video, please like, share and subscribe http://bit.ly/jssubscribe ••••••••••••••••••••••••••••••••••••••••­­­••••••••••• Check Out Our Other Video Series Seller Stories: http://bit.ly/2nihKM4 Million Dollar Case Study Europe: http://bit.ly/2zOPkLs Weekly AMA w/ Greg Mercer: http://bit.ly/2nvh9qr ••••••••••••••••••••••••••••••••••••••••­­­••••••••••• Free Resources for Amazon Sellers! ⭐ Jungle Scout University: http://bit.ly/2BMIMOX ⭐ Jungle Scout Blog: http://bit.ly/2ASFBHC ⭐ Top 1000 Product Ideas: http://bit.ly/2AyBX3g ⭐ Sales Estimator: http://bit.ly/2m2GRgT ⭐ FBA Calculator: http://bit.ly/2koOBOc ⭐ How much is needed to sell on Amazon: http://bit.ly/2gQehzi ⭐Trademarking: http://bit.ly/2ntvjbH ••••••••••••••••••••••••••••••••••••••••­­­•••••••••••
Views: 6361 Jungle Scout

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