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Traditional Japanese dyes on the path to eco-friendly fashion | Toru Arakawa | TEDxKyoto

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This talk was given at a local TEDx event, produced independently of the TED Conferences. Building on his family’s proud 100 year traditional dye techniques, Toru Arakawa has teamed up with the World Wildlife Fund to create “Panda Black”, an eco-friendly approach to reusing and repurposing old clothing through the use of dyes. Black Dye Master Think about the color black. Simple, powerful, at once classic and modern. Since 1915 Toru Arakawa’s family have used traditional, ecological Japanese dyeing techniques, striving to create the purest realization of the color black possible. Arakawa’s company, Kyoto Montsuki, holds one of the most deeply traditional Japanese garments as its standard against which they judge their dyes—the formal garment historically associated with nobility, the black montsuki. Building on this powerful cultural and family history, Arakawa has teamed with the World Wildlife Fund to create “Panda Black”, an innovative approach to rejuvenating and repurposing old clothing through the strategic use of dyes. A journey that began nearly 100 years ago with the creation of a single color now has the potential to help protect our world. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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