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Market Segmentation & Customer Critical Success Factor Development Criteria

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In this presentation, we will explore different ways of segmenting the markets that your companies trade in. This is followed by giving you some examples of critical success factors that your customers need, which you can go on and establish “bases” to determine what levels of satisfaction you are currently providing against each criteria. From your “base-line” measurements, you can improve your service or product spec delivery levels in the areas where you are currently under performing. It also allows you to measure and maintain these levels and therefore have a better chance of retaining your customers, or indeed winning more business as a result of measuring and reporting your performance to them. Main points covered: • Explore the different ways of segmenting the markets that your companies trade in • Discuss some examples of critical success factors that your customers need • Define what levels of satisfaction you are currently providing against each criteria • Through which “bas-line” measurements, you can improve your service or product Presenter: This webinar was presented by David Smart, PECB Certified Trainer and Managing Director of Smart ISO Systems / Smart Mentoring. Date: May 3, 2016 Organizer: Arta Limani, PECB - https://www.pecb.com/ Slides of the webinar: http://bit.ly/1q0thLQ
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